Deal extends Octoplay’s partnership with Flutter Entertainment as the supplier adds more regulated market launches in 2026.

Octoplay has entered the Georgian market after going live with Adjarabet, the country’s online gaming operator owned by Flutter Entertainment.

The launch extends Octoplay’s partnership with Flutter, following a series of operator integrations the studio says it has completed since the start of 2026. Since January, Octoplay said it has gone live with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil, and Novibet in Greece.

The company also pointed to its “largest U.S. market entry to date” in Michigan in December 2025, where it debuted simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive.

“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” says Saba Ugrelidze, CEO (Chief Elvis Officer) at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”

“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Avtandil Oboladze, Gaming Director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”

Octoplay said it now holds active licenses in 17 jurisdictions: the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia.

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At its meeting on last Wednesday, the Armenian Parliamentary Committee on Economic Affairs postponed the first reading of amendments to the Law “On Regulation of Gambling Activities” and several related laws until the next meeting for further revision.

Hayk Sargsyan, the author of the legislative initiative and a member of parliament from the ruling Civil Contract faction, stated that the volume of online casino bets in Armenia has increased more than 35-fold over the past eight years.

“While in 2017, the volume of online casino bets was 0.2 trillion drams, in 2025, it will increase more than 35-fold, reaching 7.4 trillion drams. Online casinos have become a scourge and a plague for our people,” Sargsyan said.

According to him, hundreds of thousands of citizens are wasting their money on gambling addiction. Regardless of their location, they have 24/7 access to online casinos and are unable to break their addiction.

“In an attempt to recoup their money, citizens are accumulating debts and loans, thereby further worsening an already critical situation. Under the current circumstances, the National Assembly is obliged to take preventive measures aimed at maximally restricting participation in online casinos for individuals who no longer want to gamble but are unable to overcome their addiction, as well as those in dire social situations or those using government support programs,” Sargsyan said.

The bill proposes establishing a mandatory requirement: all online casinos must place a publicly accessible self-blocking button on their websites and apps.

“After clicking this button, playing at online casinos will be prohibited for a period of five years, with no possibility of early reinstatement. After this period, the ban is automatically extended for another five years unless the citizen submits an application to lift the restriction five days before its expiration. Information about the self-ban will be communicated to the gaming operator. Activity in other online casinos and gaming platforms will also be suspended,” Sargsyan said.

He also stated the need to prohibit participation in online gaming for recipients of social benefits, individuals whose primary source of income is a pension, individuals in bankruptcy proceedings and participants in subsidy programmes implemented with funding or co-financing from the state budget. Furthermore, it is proposed to set a limit on participation in online gaming at 20% of annually declared income.

Government representatives approved amendments that are planned to come into effect on January 1, 2027, following the introduction of the gaming operator institution, which will likely be selected mid-year and implemented as soon as possible.

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Galaxsys expands its presence in key markets through a strategic partnership with Adjarabet, strengthening its footprint across the Caucasus region while delivering a diverse portfolio of slot and fast games.

“We are pleased to announce a strategic partnership with Adjarabet, one of the leading online gaming operators in the Caucasus region with a strong presence in Armenia and Georgia. This collaboration represents a significant step in our expansion strategy, reinforcing our presence in key regional markets and supporting continued growth,” Galaxsys said.

“Through this partnership, Adjarabet will integrate our diverse portfolio of games, recognized for engaging mechanics, high performance, and flexible customization. Titles such as Rocketon, Tower Rush, Cash Show, and Penalty are designed to deliver dynamic gameplay experiences aligned with the preferences of regional audiences.”

Teni Grigoryan, Chief Sales and Partner Development Officer at Galaxsys, said: “We are delighted to partner with Adjarabet, a well-established and respected operator in the region. This collaboration aligns perfectly with our strategy to expand into key markets and deliver high-quality, engaging content to a broader audience. We are confident that our games will add significant value to Adjarabet’s platform.”

Vagharshak Hakobyan, Head of Gaming Department at Adjarabet Armenia, said: “We are excited to partner with Galaxsys and integrate their innovative portfolio into our platform. Their games bring a fresh, engaging, and high-performing experience that aligns perfectly with our goal of offering top-quality entertainment. This collaboration reflects our ongoing commitment to delivering localized, dynamic experiences.”

This partnership further highlights Galaxsys’ commitment to building strong, long-term collaborations with leading operators worldwide while continuing to expand its global footprint through innovative and performance-driven content.

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