1X2 Network
Light & Wonder to Premiere 1X2 Network Content in United States Through Exclusive Aggregation Deal
Range of games from United Kingdom supplier to be available in United States via Light & Wonder
Light & Wonder Incorporated (Light & Wonder) (NASDAQ and ASX: LNW) has today announced an exclusive aggregation arrangement to debut 1X2 Network’s innovative content in the United States starting in Michigan. This agreement marks a significant entry for 1X2 into the vibrant United States market, leveraging Light & Wonder’s market-leading aggregation platform.
The latest in a string of studio deals for Light & Wonder provides further evidence of the power of its market-leading platform and distribution network in the United States, where it delivers dynamic and immersive content to the industry’s biggest brands.
1X2 Network, renowned for its diverse range of content including slots, virtual sports, crash games and instant win titles, from its four internal studios, 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam, is set to launch on the United States gaming scene soon. This move builds on a successful European alliance, showcasing the strength and potential of this collaboration.
The Chief Executive Officer for 1X2 Network, Kevin Reid, expressed enthusiasm about this expansion: “As we launch our games in the United States, we’re excited to have Light & Wonder as our exclusive aggregation partner, extending our fruitful relationship and leveraging its powerful platform for widespread distribution. We are starting in Michigan but work is already well underway in other states.”
The Digital Partnerships Director for Light & Wonder, Steve Mayes, shared this sentiment: “1X2 Network has a history spanning 20 years of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the United States, who I am sure will be every bit as receptive as players have been in the European markets.”