Supplier goes live in Colombia with Tier-1 operator strengthening LatAm expansion strategy

Playson, the accomplished digital entertainment supplier, has officially entered the regulated Colombian iGaming market after securing full certification from Coljuegos, the country’s gambling regulator, and launching with leading operator Rush Street Interactive (RSI).

The milestone marks a significant step in Playson’s Latin American growth strategy, with Colombia becoming the latest regulated jurisdiction to welcome the supplier’s certified platform and portfolio. Going live with Rush Street Interactive – a Tier-1 operator with a strong footprint across the Americas – underlines Playson’s focus on expanding alongside established, trusted partners in key regulated markets.

Colombia is recognised as one of the most mature and demanding regulatory environments in LatAm, requiring suppliers to meet strict technical, security and reporting standards. Playson’s successful certification process confirms the robustness of its cloud-based infrastructure, designed to ensure low latency, stability and seamless performance for players across the region.

With the game suite now live, Colombian players gain access to a selection of Playson’s top-performing titles, known for their engaging mechanics, polished visuals and proven performance in regulated markets worldwide.

The launch further reinforces Playson’s commitment to regulated market expansion across LatAm, with Colombia joining a growing list of jurisdictions where the supplier has successfully deployed its technology.

Cristhian Zito, Head of LATAM at Playson, said: “Entering the Colombian market is an important milestone for Playson, and doing so alongside Tier-1 operator of the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements.

“Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.”

Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.

The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.

“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.

Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”

Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”

On September 25, NOVOMATIC will once again take center stage at GAT Expo, with the largest booth at the event at the Hotel Sheraton Bogotá, and a line-up of products that anticipate new trends in the gaming industry.

In addition to showcasing its most advanced technology, the company will offer an exclusive hospitality space, where visitors can enjoy appetizers and drinks in an ideal setting while they discover the latest additions to its portfolio!

A new multi-game platform that will make waves

Among the most anticipated launches, NOVOMATIC will unveil a brand-new multi-game platform that is destined to become a true game changer within its product line. Featuring a selection of must-play titles and offering operators a differentiated approach, this solution is set to generate tremendous excitement in the market.

In the words of Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia: “We are proud to bring a platform to Bogotá that redefines what operators can expect from a multi-game. This is a proposal that not only enhances the player experience, but also represents another step forward in our vision of delivering comprehensive, high-performance solutions across all market segments.”

The company keep is keeping the details under wraps, inviting operators to discover the platform exclusively at GAT Bogotá.

A portfolio that consolidates leadership

• Multi-game Platforms: Magic Games Premium HD Edition 5, available on PANTHER 3.27 and FUNMASTER 2.27 cabinets, and Impera Line HD Edition 9, showcased on the PANTHER 3.27, delivering greater versatility and top-performing titles.
• Linked Progressive Jackpots: Superia CASH CONNECTION Vol. 1 & 2, IMPERA LINK Series 2, and NOVO LINE GOLDEN LINK Edition 2, all displayed on the flagship BLACK EDITION II 3.27 and MASTER SL 3.32 cabinets.

Return of Ruby Package with Globe Link Xtension

After its successful debut in Cartagena, the Ruby Package returns, now joined by the GLOBE LINK Xtension Vol. 1 & 2. This solution combines cutting-edge hardware and engaging content, enhancing visual appeal and player engagement. The highlights of the package include the BLACK EDITION II 1.49J, which features an upgraded design, luminous infills, and a premium style that maximizes impact on the gaming floor.

Features that captivate players

The GLOBE LINK Xtension includes features that are highly appreciated by modern players:

• Golden Spins: with high-impact spins and boosted prize potential
• Free Games: extended playtime and engagement
• Xpress Feature: instant access to Golden Spins for direct action
• Expanding Reels: increased chances of winning in every game

Cabinets designed for every market

At GAT Bogotá, NOVOMATIC will also showcase its renowned BLACK EDITION II line of cabinets, which has been praised by operators worldwide for its premium design, substantial visual impact, and ease of maintenance.

The BLACK EDITION II 1.49J stands out with its J-curved screen, which is designed to maximize immersion and extend player time on the device. The Black Metro finish and ambient LED lighting give the cabinet a commanding presence on the gaming floor, making it a solid benchmark in the portfolio.
Other models from the same line follow this philosophy, combining the ergonomics, visibility, and powerful aesthetics that have made BLACK EDITION II a synonym of innovation and performance.

In parallel, the FUNMASTER 2.27 and PANTHER 3.27 cabinets continue to be in high demand in the Colombian market, thanks to their outstanding price-to-performance ratio and proven reliability. In such a diverse market, their versatility underscores NOVOMATIC’s flexibility in adapting to different operational realities, ranging from premium venues to investment-sensitive operations.