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PRAGMATIC PLAY BOLSTERS ZAMBA PARTNERSHIP WITH LIVE CASINO CONTENT

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The provider takes Live Casino Games live with Zamba

Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its relationship with Colombian partner Zamba with the inclusion of its Live Casino titles.

Having gone live with the operator in 2020 with its Slots portfolio, this extended partnership will now include the supplier’s renowned Live Casino offering.

Among the titles in the full suite of Live Casino content are dynamic game shows such as Sweet Bonanaza Candyland™ and Snakes & Ladders Live™ as well as casino floor classics such as roulette and blackjack.

The development signifies Pragmatic Play’s commitment to transform and elevate gaming experiences as the supplier continues to expand the provision of its Live Casino content in the LatAm region.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Improving the relationship with Zamba to include Live Casino content forms part of our wider strategy to greatly expand Pragmatic Play’s reach within the category”.

“Zamba has been an excellent partner for Pragmatic Play, and we are thrilled about the latest addition of state-of-the-art Live Casino titles including the top-performing Sweet Bonanza Candyland™ as well as classic table games such as blackjack and baccarat.”

Enrique Amorocho, Business unit manager at Zamba said: “Following the good performance of Pragmatic Play’s Slots among our players it was a good next step to build upon this relationship and offer its Live Casino content to our customers.

“With the rise in popularity of the category among bettors, we have no doubt its Live Casino content will perform just as well as its Slots have, as we strive to provide an unmatched experience to our players. Pragmatic live casino arrives Zamba.co to complete our offer to our loyal customers”

Colombia

Spintec Strengthens its Partnership with Merkur in Colombia and Peru

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At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.

Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance.  Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.

And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.

“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”

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Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”

As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.

The post Spintec Strengthens its Partnership with Merkur in Colombia and Peru appeared first on Gaming and Gambling Industry in the Americas.

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ACDV certification

GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia

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GoldenRace, leading B2B provider of Virtual Sports and betting solutions, has become the first and only Virtual Sports provider officially authorised to operate in Colombia’s Retail betting market under the new ACDV regulation.

The certification is based on ACDV (Virtual Racing and Sports Betting) standards, published by Coljuegos, Colombia’s national gambling authority, at the end of last year (2024) as part of a new regulatory framework for Virtual Sports in the Retail sector, outlined in Resolution No. 20241200028984.

With this updated certification now in force, GoldenRace proudly leads the way, allowing betting shops across Colombia to legally continue offering its award-winning Virtual Sports portfolio – including bestsellers like Virtual Football, Horse Racing, and Greyhound Racing – fully compliant with the latest national requirements.

“This process involved extensive testing at a prestigious, internationally accredited laboratory,” explained  Julio César Duque, LatAm Director at GoldenRace. “For us, it’s a clear confirmation of the strength of our portfolio and how well our solutions perform in Colombia.”

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With the ACDV certification now active, the company is expanding its market-leading Virtual Sports content to Retail, giving local operators more.

“After a successful GAT Colombia 2025 and with the Peru Gaming Show on the horizon, we’re thrilled to keep growing in LatAm,” added Martin Wachter, CEO & Founder of Softquo, the Holding behind GoldenRace. “Colombia holds a special place for us: it’s home to one of our offices and our reforestation initiatives. We are deeply proud that its Retail operators can now enjoy the best of GoldenRace through this new certification.”

The post GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia appeared first on Gaming and Gambling Industry in the Americas.

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Colombia

Thunderkick strengthens Latin American presence with Rushbet partnership in Colombia

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Studio solidifies position in jurisdiction following 2024 market entry

Independent slots studio Thunderkick has strengthened its foothold in the Latin American market by going live with Rushbet.co, a prominent operator in Colombia under Rush Street Interactive Inc.

As part of the new agreement, the operator’s players can now enjoy Thunderkick’s exciting portfolio, starting with Sword of Arthur, Midas Golden Touch 2, and the Esqueleto Explosivo trilogy, with more games scheduled to launch in the coming months.

Rushbet.co is one of Colombia’s top online casinos and sportsbooks, known for its dedication to providing the best gaming experiences, and the addition of Thunderkick’s successful product portfolio will enhance its offering further.

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The partnership signifies another important milestone in Thunderkick’s expansion across Latin America, with the provider targeting the region as a key area of its global commercial strategy.

Mariam Dodosh, Account Manager at Thunderkick, said: “Latin America is an incredibly important region for us, and we’re thrilled to bring our high-quality games to an ever-growing number of Colombian players.

“Rush Street Interactive is one of the most reputable industry names across the Americas, and collaborating with its Rushbet brand will further fortify Thunderkick’s position in a target market.”

The post Thunderkick strengthens Latin American presence with Rushbet partnership in Colombia appeared first on Gaming and Gambling Industry in the Americas.

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