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SIS hires Joel Anyaegbu to accelerate commercial expansion in West Africa

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SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of Joel Anyaegbu as Commercial Manager – West Africa, overseeing commercial development and international growth in the region.

Anyaegbu arrives with significant industry experience and will help elevate the SIS profile in an area of strategic importance for the supplier. Based in Nigeria, Anyaegbu brings extensive business operations and sales knowledge, having most recently worked as Regional Manager for betBonanza, one of the country’s fastest-growing bookmakers.

His role will be key in helping promote SIS’s diverse offering of horse and greyhound racing to online and retail customers, as well as the company’s events-based sports simulation product Competitive Gaming and range of 49’s live numbers draws.

SIS recently secured significant operator and platform partnerships in West Africa, and Anyaegbu will be aiming to spearhead further deals in the region.

Joel Anyaegbu, Commercial Manager – West Africa at SIS, said: “The progress that SIS continues to make internationally is impressive, and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.

“Recent content deals have demonstrated the company’s commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.”

Joe Andrews, Head of Sales – Africa at SIS, said: “Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.

“As well as our live numbers draws, our round-the-clock racing offering, and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue. We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.”

Africa

QTech adds Split The Pot games to boost Africa and LatAm offering

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QTech has signed a content deal with Swedish supplier Split The Pot to add new games to its aggregation platform for African and Latin American markets. The agreement was announced on 10 June 2026.

Under the deal, QTech will roll out Split The Pot’s mobile-optimised “light games”, including Comet Crash Deluxe, Wheel of Fortune and the Zama Big 5 series. The supplier says its titles are designed to support a range of volatility profiles and include “the ability to cashout at every level”.

The companies positioned the partnership around performance in emerging markets where players can face device and connectivity constraints, including lower-spec handsets, limited network access and higher data costs.

Philip Doftvik, QTech’s CEO, said: “Split The Pot offers a welcome breath of fresh air in the sector, especially with their creative cashout functionality working seamlessly even in territories where network connectivity remains a challenge. The games are therefore very well suited for the African markets, in particular, which aligns with our increased focus on the region. Locally adapted content is regularly requested from our clients in Africa, hence we are excited to release Split The Pot’s games to our partners there.”

Christian Rajter, CEO of Split The Pot, added: “We’re thrilled to join forces with QTech. This partnership means even more players in our core markets, like Africa and Latin America, will have access to our engaging games. We’ve designed them to work seamlessly, even on less powerful devices and with limited internet, ensuring everyone can enjoy the experience.”

The post QTech adds Split The Pot games to boost Africa and LatAm offering appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Playson launches online casino games in Nigeria via BetKing deal

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Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.

Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.

First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.

Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.

“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”

Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.

“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”

The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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WorldGaming Enters into Partnership with African iGaming Alliance

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WorldGaming has entered into a partnership with the African iGaming Alliance. The first major initiative delivered through the partnership will be the launch of the Africa Summit at iGB L!VE London, taking place on July 1. The business-critical Summit brings together African regulators, international operators, suppliers and industry stakeholders to explore market development and market entry, regulatory cooperation, investment opportunities and sustainable growth across the continent.

Sponsored by SmartSoft Gaming, the Africa Summit will bring together local regulators and operators for direct insight into the regulatory priorities, commercial opportunities and market dynamics shaping gaming in African markets.

Peter Emolemo Kesitilwe, former Botswana gambling regulator and CEO of the African iGaming Alliance, said the partnership would help position African markets to play a more active role in shaping the global gaming conversation.

“Africa is one of the most dynamic and strategically important regions in global gaming. Through our partnership with WorldGaming, we want to ensure African regulators, policymakers and industry leaders are not just part of the global conversation, but helping to shape it.

“The Africa Summit at iGB L!VE will be the first expression of that partnership, creating a platform for practical collaboration, knowledge exchange and sustainable market growth.”

Stuart Hunter, Managing Director of WorldGaming, said the partnership reflected the company’s commitment to supporting operators and suppliers looking to understand and enter high-growth markets.

“We are delighted to be working with the African iGaming Alliance to launch the Africa Summit at iGB L!VE.

“Africa represents one of the most important growth opportunities in global gaming, but success depends on market knowledge, regulatory understanding and trusted local engagement. The Summit has been created to give delegates exactly that.”

The Africa Summit agenda will cover a wide range of business-critical topics including regulatory cooperation, growth through best practice, the future of taxation, adapting global products for local audiences, sports betting, responsible gaming, player protection and integrity, AML, mobile money, KYC and player acquisition.

The programme will also include region-specific roundtables focused on markets across west, east and southern Africa.

The post WorldGaming Enters into Partnership with African iGaming Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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