Africa
SIS hires Joel Anyaegbu to accelerate commercial expansion in West Africa
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of Joel Anyaegbu as Commercial Manager – West Africa, overseeing commercial development and international growth in the region.
Anyaegbu arrives with significant industry experience and will help elevate the SIS profile in an area of strategic importance for the supplier. Based in Nigeria, Anyaegbu brings extensive business operations and sales knowledge, having most recently worked as Regional Manager for betBonanza, one of the country’s fastest-growing bookmakers.
His role will be key in helping promote SIS’s diverse offering of horse and greyhound racing to online and retail customers, as well as the company’s events-based sports simulation product Competitive Gaming and range of 49’s live numbers draws.
SIS recently secured significant operator and platform partnerships in West Africa, and Anyaegbu will be aiming to spearhead further deals in the region.
Joel Anyaegbu, Commercial Manager – West Africa at SIS, said: “The progress that SIS continues to make internationally is impressive, and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.
“Recent content deals have demonstrated the company’s commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.”
Joe Andrews, Head of Sales – Africa at SIS, said: “Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.
“As well as our live numbers draws, our round-the-clock racing offering, and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue. We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.”
Africa
EGT Digital Announces New Partnership with Sunbet
EGT Digital has announced a new partnership with Sunbet, one of the most popular operators in South Africa. The collaboration marks an important step in strengthening the company’s presence in the country and expanding its reach within this dynamic and growing market.
As part of the partnership, Sunbet now features a selection of EGT Digital’s top-performing online titles within its portfolio, including Sugartime, 10 Crown Hot, and 10 Shining Diamond – titles recognised for their engaging gameplay, appealing design and consistent player performance.
These games stand out with dynamic mechanics and player-focused features that align well with local preferences. By adding them to its portfolio, Sunbet further enhances its offering with proven content designed to drive engagement and retention.
“Partnering with Sunbet is an important step in further strengthening our position in South Africa. Sunbet is a well-established operator with a strong understanding of its audience and market dynamics. We are confident that our diverse and high-performing portfolio will complement their offering and bring added value to their players. We look forward to building a sustainable and successful collaboration together,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.
“EGT is already a well-recognised brand across the Sun International casino floors, so bringing EGT Digital’s titles to Sunbet is a natural extension of that experience online. We’re excited to expand our offering and deliver more engaging content to our players,” said Tyler Gentle, Casino Product Manager at Sunbet.
The agreement reflects EGT Digital’s continued focus on delivering high-performing, market-adapted content and building strategic partnerships in key regulated markets.
The post EGT Digital Announces New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification
Hollywoodbets has agreed to integrate ClearStake’s ID by Bank solution as the operator looks to streamline and enhance its customer due diligence (CDD) processes.
Through the partnership, Hollywoodbets customers in the United Kingdom will soon be able to verify their identity within seconds using their banking app, removing the need to manually upload identity documents.
ClearStake’s technology is also proven to significantly reduce the operational workload associated with CDD checks.
Tyla Labuschagne, Compliance Manager at Hollywoodbets, said: “Customer due diligence is a critical part of operating responsibly. By integrating ClearStake’s ID by Bank solution, we can make identity verification faster and more intuitive for customers, while significantly reducing the manual workload for our teams. This allows us to improve compliance outcomes, streamline operations and remove friction at key moments in the player journey.”
Martin Burt, CEO of ClearStake, added: “One of the biggest challenges operators face is completing customer due diligence efficiently without creating unnecessary friction for customers or operational teams. By enabling customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”
The post Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Booming Games teams up with Agreegain to power continued African growth
- Booming Games has teamed up with Agreegain to drive growth in various markets throughout Africa.
- Booming Games will utilize Agreegain’s aggregation platform to link with casino operators throughout the continent.
Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Agreegain, a rapidly expanding iGaming solutions provider. This action will stimulate a fresh surge of growth for Booming Games throughout Africa, as the company aims to quickly broaden its international footprint in regulated markets.
The collaboration will link Booming Games with numerous casino operators in Africa via Agreegain’s game aggregation platform, employing advanced technology to provide compliant, quick integrations effortlessly. Booming Games’ titles will be accessible on Agreegain’s API platform, utilized by top operators throughout Africa. The platform features more than 10,000 games, which encompass slots, live casino options, and table games.
Booming Games is launching more titles than ever and aims to enhance both the quantity and quality of its lineup in 2026. Teaming up with Agreegain further exemplifies its commitment to delivering top-notch games to players worldwide, as Booming Games will extend the availability of these titles throughout Africa.
The collaboration reinforces Booming Games’ dedication to providing an exceptional experience for players through the use of advanced technology. With each new game, Booming Games also creates customized content for specific markets. The gaming sector in Africa has recently exceeded $600 million in revenue, presenting a distinct opportunity for Booming Games to grow its offerings.
Solomon Godwin, Head of Africa at Booming Games, said: “We are thrilled to announce our new strategic partnership with Agreegain, marking an exciting milestone forward in enhancing our gaming offering. This collaboration strengthens our commitment in delivering innovative gaming experience and engaging gameplay to players globally.”
Maria Afzaal, Senior Partner Manager at Agreegain, said: “Partnering with Booming Games marks an exciting step forward in expanding our portfolio with a leading provider known for its dynamic and engaging slot content. Licensed in all major jurisdictions, most notably Malta and the United Kingdom, Booming Games demonstrates a strong commitment to quality, compliance, and innovation — making them a valuable addition to our growing network of trusted global partners.”
The post Booming Games teams up with Agreegain to power continued African growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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