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Soft2Bet appoints Nicolás Campano as Sales Director Latam

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Soft2Bet continues to strengthen its Latam team and is delighted to announce that Nicolas Campano has joined the company as Sales Director for the Latam region.

Latin America is a key region of growth and Soft2Bet is delighted to underline its commitment to the continent by announcing the appointment of Nicolás Campano as Sales Director Latam.

Nicolás brings a wealth of experience to Soft2Bet, having worked in senior roles in leading gaming companies such as Play’n Go and Yggdrasil Gaming, and will focus on developing our South American client base for our flagship products: Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings as well as our slots studio ELA Games.

His recruitment is part of a concerted drive to expand Soft2Bet’s B2B reach and grow its business and market share in Latin America, possibly the fastest-growing iGaming region in the world currently.

With this in mind, Soft2Bet will be taking part in the EGR Power Latam in Buenos Aires, Argentina, on 27-28 February, the SBC Summit Rio, Brazil, on 5-7 March and SiGMA Americas 2024 in São Paulo, Brazil, on 23-25 April. In addition, Soft2Bet has initiated a process to enter the Mexican market and plans to expand its regulatory footprint in the region.

“I am thrilled to be joining Soft2Bet as Sales Director Latam,” commented Nicolás. “I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets in Latam.”

Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Nicolas joining Soft2Bet is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for iGaming and he will bring energy, drive and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our Latam footprint.”

With Brazil’s and Peru’s regulation of online gaming set to go live in the near future and major markets such as Mexico, Argentina, and Colombia already highly active, South America is a vibrant and growing region for the industry.

It is also a region where localisation and personalisation are key in attracting and retaining players and Soft2Bet’s gamification features are the perfect fit for operators wanting to growth their activities in South America.

London calling! Nicolás will join the Soft2Bet team at ICE London at Stand S6-210. Contact us for meetings and to see how we can help you grow your business in Latam!

Evoplay

Evoplay expands into Peru through new partnership with LaFija.com

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Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.

The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s BlessingPenalty Shoot-Out: Street, and Hot Volcano to local players.

LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.

Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.

“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”

Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.

“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”

The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Media Troopers Extends World Cup Operations to Include LatAm

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With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.

Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.

As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.

Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.

Shmulik Segal, CEO of Media Troopers, said:

“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.

By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”

The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cod of Thunder Dream Drop

Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming

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Prime Casino has exclusively introduced Cod of Thunder Dream Drop, the newest jackpot-driven slot from top provider Relax Gaming.

The Viking fishing experience is now accessible to Prime Casino players who can anticipate the Dream Drop Jackpot, Relax Gaming’s five-level progressive prize system that may activate randomly during play.

In Cod of Thunder Dream Drop, players use their nets on the reels to catch valuable fish symbols that hold immediate cash rewards, while unique features like the Full Net collect mechanic accumulate all visible fish values into one win. When paired with cascading reels and an increasing multiplier ladder, every spin can quickly lead to substantial rewards.

The slot showcases a 5×4 reel configuration with 1,024 winning combinations, along with various captivating features such as tumbling wins, multiplier advancement, and Free Spins.

Prime Casino, a division of Kinetic Digital, features more than 6,000 slot games, and this new addition enhances its current selection of well-known Relax Gaming slots like Money Train 4, Temple Tumble Megaways, and Dork Unit.

Kinetic Digital Head of Brand Marketing Dom Aldworth said: “We’re delighted to bring Cod of Thunder Dream Drop to Prime Casino as an exclusive launch. Relax Gaming has created a brilliant slot that blends an engaging theme with the excitement of the Dream Drop jackpot network and we’re confident our players will love the mix of features, big-win potential and immersive gameplay it delivers.”

The post Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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