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Soft2Bet appoints Nicolás Campano as Sales Director Latam
Soft2Bet continues to strengthen its Latam team and is delighted to announce that Nicolas Campano has joined the company as Sales Director for the Latam region.
Latin America is a key region of growth and Soft2Bet is delighted to underline its commitment to the continent by announcing the appointment of Nicolás Campano as Sales Director Latam.
Nicolás brings a wealth of experience to Soft2Bet, having worked in senior roles in leading gaming companies such as Play’n Go and Yggdrasil Gaming, and will focus on developing our South American client base for our flagship products: Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings as well as our slots studio ELA Games.
His recruitment is part of a concerted drive to expand Soft2Bet’s B2B reach and grow its business and market share in Latin America, possibly the fastest-growing iGaming region in the world currently.
With this in mind, Soft2Bet will be taking part in the EGR Power Latam in Buenos Aires, Argentina, on 27-28 February, the SBC Summit Rio, Brazil, on 5-7 March and SiGMA Americas 2024 in São Paulo, Brazil, on 23-25 April. In addition, Soft2Bet has initiated a process to enter the Mexican market and plans to expand its regulatory footprint in the region.
“I am thrilled to be joining Soft2Bet as Sales Director Latam,” commented Nicolás. “I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets in Latam.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Nicolas joining Soft2Bet is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for iGaming and he will bring energy, drive and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our Latam footprint.”
With Brazil’s and Peru’s regulation of online gaming set to go live in the near future and major markets such as Mexico, Argentina, and Colombia already highly active, South America is a vibrant and growing region for the industry.
It is also a region where localisation and personalisation are key in attracting and retaining players and Soft2Bet’s gamification features are the perfect fit for operators wanting to growth their activities in South America.
London calling! Nicolás will join the Soft2Bet team at ICE London at Stand S6-210. Contact us for meetings and to see how we can help you grow your business in Latam!
Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.
Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.
First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.
Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.
“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”
Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.
“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”
The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ariel Reem CEO at Games Valley
Games Valley adds Imagine Live content to its live casino aggregation platform
Deal brings Imagine Live’s 100+ active tables and multilingual studios in Armenia, Romania and Spain to operators via a single integration.
Games Valley has partnered with Imagine Live to expand its live dealer catalogue, adding the supplier’s live casino content to the Games Valley aggregation platform via a single integration.
Imagine Live operates live dealer studios in Armenia, Romania and Spain, and said it surpassed more than 100 active tables last year. The supplier also offers language-specific tables aimed at supporting localized live casino lobbies across markets.
Under the agreement, operators on Games Valley will be able to access Imagine Live’s live dealer titles, including classic table games and game show-style formats.
Ariel Reem, CEO at Games Valley, said: “Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”
Nadiya Attard, CCO at Imagine Live, added: “Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country’s fast-growing regulated market.”
The post Games Valley adds Imagine Live content to its live casino aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The 5×5 video slot includes an Ante Bet option and Feature Buy, with a stated maximum win of 20,000x.
PG Soft has released Super Wildrix, a new 5×5 video slot built around expanding wild symbols and multiplier mechanics.
The title’s core mechanic is the Wildrix symbol, which lands with a x2 multiplier and expands to fill an entire reel. According to the company, all wins are multiplied by the total sum of active Wildrix multipliers when one or more expanded Wildrix symbols appear on the reels. Wild & Wildrix symbols substitute for all other symbols except Scatter.
A Free Spins Feature triggers with three, four or five Scatter symbols, awarding 10, 15 or 20 free spins. PG Soft said a Multiplier Wheel spins at the start of each free spin to reveal a multiplier between x2 and x100. If expanded Wildrix symbols land during the feature, their x2 multipliers are further multiplied by the wheel’s value before wins are paid. The feature can also award three extra spins if two Scatter symbols hit during free spins, and it can be re-triggered.
The game includes an Ante Bet option that increases the wager by 10x and, PG Soft said, guarantees at least one Wildrix symbol on every spin and free spin. A Feature Buy option allows direct access to the Free Spins Feature. PG Soft listed the maximum win as 20,000x the bet.
PG Soft’s spokesperson commented: “Super Wildrix is a heroically bold slot, putting players right in the middle of the action. The Expanding Wildrix symbol with its multiplier mechanics makes for real moments of excitement and the Multiplier Wheel during Free Spins can lead to some truly spectacular wins. We are thrilled to release a title that combines engaging gameplay with a story that really pulls players in from the first spin.”
The post PG Soft releases Super Wildrix slot with expanding wilds and multiplier wheel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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