888Africa
EGR Power 50 Ranking: 56% of Operators Choose Optimove as CRM Marketing Solution

Optimove, the #1 CRM marketing solution for iGaming, is the platform of choice of 56% of operators in the EGR Power 50 Ranking 2023. Among Optimove clients listed in the Power 50 are the top three operators.
Published for over 20 years, the EGR Power 50 Ranking provides the iGaming industry with a snapshot of the global online gambling market, a rundown of the key industry power players and performance comparisons against competitors.
Separately, Optimove is also the choice of the following:
- Four of the top five operators in the USA including BetMGM, Caesars Digital and Penn Entertainment
- The top five operators in Italy including Lottomatica, Sisal, Snai and SKS365
- Some of the fastest-growing operators including Stake .com and GGPoker
The EGR Power 50 Ranking announcement follows Optimove’s recent client acquisitions including Kindred Group, 888Africa and Betfred. These additions join the company’s existing client base, which features Entain, Bet365, Kaizen Gaming, Lottoland and others.
“Being the preferred CRM marketing solution in the iGaming industry is an honor and comes with the responsibility to partner with these leaders to continually improve CRM marketing for the iGaming industry,” the founder and Chief Executive Officer for Optimove, Pini Yakuel, said. “The decision of 56% of these exceptional companies to choose Optimove is humbling.
“Serving iGaming operators, from emerging growth operators to well-established ones, we remain steadfast in our commitment to empowering them with cutting-edge tools and capabilities that maximize player retention and lifetime value. Ultimately, we are here to empower iGaming leaders with intelligence to operate responsibly while maintaining deep, loyal relationships with their players.”
-
eSports2 days ago
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Conferences in Europe4 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Africa4 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Colombia4 days ago
Spintec Strengthens its Partnership with Merkur in Colombia and Peru
-
Latest News3 days ago
Octoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark
-
Blanka Homor Sales Director at Playson3 days ago
Playson strengthens Ontario foothold with Casino Time integration
-
Baltics3 days ago
CT Interactive Expands its Certified Game Portfolio in Latvia
-
Balkans3 days ago
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5