Latest News
King Midas Games embarks on global expansion through strategic rebrand
King Midas Games, the creators of next-generation iGaming content, has unveiled its redefined brand identity as part of the studio’s aggressive international growth strategy beyond Asia.
Established in 2018 as Kingmaker Games, the rebrand aligns with the company’s strategic aspirations for expansion across key iGaming markets. The initial emphasis will be on Europe and South America, marking the company’s transition from a startup to a more established entity.
Committed to delivering gold-standard entertainment, King Midas Games is poised to captivate audiences worldwide with a distinctive proposition that offers an alternative to existing options in these regions, with its next-generation content serving as the cornerstone of its portfolio.
The studio’s radical and engaging game mechanics, which include high-speed go-kart races, animal obstacle courses, and survival-style gameplay, are part of a cutting-edge array of next-generation features that are reshaping the iGaming landscape.
The studio is gearing up to showcase its new identity at ICE London 2024, booth S10-155. Alongside its next generation games offering, the company will shine the spotlight on its bespoke content capabilities that support operator requirements in delivering localised and differentiated experiences.
With an offering that seamlessly combines classic thrills and cutting-edge innovation, King Midas Games aims to set a new standard in the gaming industry.
A spokesperson from King Midas Games commented: “The introduction of King Midas Games to the industry is an exciting new chapter in our history. Our mission is to revolutionise the online casino gaming landscape with a fresh approach to delivering fun, engaging, and high-quality games, with a particular focus on next-generation concepts that will fuel greater engagement for operators.
“We eagerly anticipate our presence at ICE London in February, where we extend a warm invitation to delegates to visit us at stand S10-155. It’s just the first of many events planned for the year, demonstrating our commitment to increasing brand awareness as we look to execute our plans to venture into new global markets, whilst presenting opportunities to share our knowledge and experience to help others enter the Asian market.”
The studio is also set to showcase at SiGMA Americas in Sao Paulo, Brazil, in April 2024 and at the inaugural SBC Summit in Lisbon in September 2024, underscoring its readiness for new global challenges.
155.io
155.io flips the script again with Coin Flip game release
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155.io, the live content studio built for a mobile-first world, has turned convention on its head with the launch of Coin Flip, a machine-run coin-flipping game.
Tossing coins is as old as time as a means to settle football matches, pub games, and everyday decisions – now 155.io has transformed that timeless ritual into a live, 24/7 digital betting experience.
Central to Coin Flip is a real coin-flipping machine, powered by a precision solenoid and monitored by an overhead camera. Every coin flip is analysed by machine learning and AI systems that record and validate results in real time, feeding the outcome directly into a secure game engine. All players have to do is correctly pick heads or tails – one side features the U.S. President and the other the American flag.
Coin Flip runs continuously, 24 hours a day, offering the world’s simplest, fastest, and totally transparent betting experience.
155.io Founder and CEO Sam Jones commented: “Tossing coins is something humans have done for millennia to decide anything from fixtures to fiefdoms. Coin Flip modernises that ancient ritual, in true 155 style, and adds a competitive layer that makes it seriously entertaining.”
The post 155.io flips the script again with Coin Flip game release appeared first on European Gaming Industry News.
Asia
PG Soft unveiled as SiGMA South Asia sponsor
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PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.
PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.
Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue. SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.
PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”
The post PG Soft unveiled as SiGMA South Asia sponsor appeared first on European Gaming Industry News.
2025 Global Regulatory Awards
Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards
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Casino Guru is proud and pleased to have been awarded the “Outstanding Contribution to Safer Gambling” at the 2025 Global Regulatory Awards, celebrating the company’s longstanding tradition in bringing a safe, transparent, and responsible experience to players.
The distinction marks the latest accolade Casino Guru has won in the Responsible Gambling field, further highlighting the company’s ethos and philosophy for nurturing a sustainable and accountable industry where players are protected.
Commenting on the achievement, Šimon Vincze, the Sustainable & Safer Gambling Lead at Casino Guru, said: “Speaking on behalf of our entire team, I am humbled to accept this award, which is the latest distinction in Casino Guru’s unflagging efforts to make gambling safer and more transparent. Receiving this distinction from Vixio’s 2025 Global Regulatory Awards, and against a field of more companies that have dedicated efforts to making the industry more responsible, is an honor that motivates us to work harder and contribute to the collective effort.”
Casino Guru’s RG and fair efforts are captured in the very essence of what the company does. The company’s Safety Index has become a carefully curated benchmark that reviews and assigns casino ratings based on player preferences and interactions, prioritizing transparency above all else.
Casino Guru has launched multiple projects to this end, including the Casino Guru Academy, designed to educate industry professionals about the pillars of responsible, fair, and sustainable gambling. Apart from these, the company has also launched the Complaint Resolution Center, similarly intended to help players on their journey in iGaming.
The center has returned over $52 million as of today. Vincze himself has played a crucial role in the promotion of RG and raising awareness about the terminology associated with this, helping it become a more widely understood phenomenon in the industry rather than a tick box companies ought to complete, an effort he has spearheaded through the Global Self-Exclusion Initiative and the Safer Gambling Talks podcast.
Not least, Casino Guru has launched the Casino Guru Awards, a project centered around recognizing and celebrating the most successful and responsible companies in iGaming. The project has grown and is heading into its fourth year with new categories, sponsors, judges, and an expanding format.
All of these achievements have collectively served as the basis of Casino Guru winning this year’s Outstanding Contribution to Safer Gambling distinction.
The post Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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