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iGP completes senior management restructure with C-level double hire
iGP, a creator and provider of iGaming solutions, has finalised its senior management restructure with the double hire of Inesa Glazaite and Michael Baker-Mosley as its new Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO) respectively.
Glazaite joins the company having spent the last four years in senior sales roles within iGaming and sports betting. These include Head of Sales at Soft2Bet, Senior Sales Director at Delasport, and most recently Commercial Director at EEZE.
In her new role as CCO, she will be tasked with developing and implementing a long-term commercial strategy, identifying new business opportunities in key markets worldwide and evaluating mergers and acquisitions to enhance the company’s market position.
Baker-Mosley arrives at iGP having spent five years at sports betting provider Kambi, where he drove the brand globally, cementing its position as a leading B2B sportsbook brand.
The appointment further advances the strides made by iGP in 2023 following its ambitious rebrand. Michael will lead a growing marketing team and develop strategies to help cement the company as a market-leading provider of cutting-edge technology, products and services for the iGaming industry.
Alongside recently hired Dirk Camilleri, IGP’s new Chief Product Officer, the trio make up the final members of iGP’s restructured senior management team.
Giovanni Paticchio, CEO of iGaming Platform, said: “I am confident both Inesa and Michael will bring great enthusiasm to their respective roles and help drive the company forward. 2024 and 2025 are pivotal years for iGP and now we have the leadership team in place, I am even more confident that iGP will emerge as a leading brand within the industry.”
Inesa Glazaite, Chief Commercial Officer at iGaming Platform, said: “iGP is perfectly poised for growth and I’m looking forward to working with current and future iGP partners to support them reach their iGaming ambitions. I’m looking forward to meeting them at ICE as we drive their respective businesses forward.”
Michael Baker-Mosley, Chief Marketing Officer at iGaming Platform, said: “iGP has everything in place to become a global leader within the industry. We have great products, great core technology and a hungry culture with brilliant people. I’m excited to begin building this brand, showcasing to operators the value we can bring.”
To find out more about iGP, the industry’s hidden gem, you can schedule a meeting with Business Development Manager Julia Uskova and Sales Director Elliott Banks at ICE London by emailing [email protected].
000x
Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins
Pragmatic Play, a leading provider of iGaming content, has launched Sugar Rush Super Scatter, the latest installment in its multi-award-winning candy-themed slots series.
This exciting new release offers players the chance to win up to 50,000x their stake, adding even more sweetness to the beloved franchise.
Following the success of the original Sugar Rush and Sugar Rush 1000, this newest release introduces the Super Scatter feature, adding high-volatility thrills to the popular 7×7 grid. Players collect clusters of 5–15+ matching sweet symbols to score base game wins up to 150x, while the tumbling feature and multiplier spots return, applying multipliers from 2x up to a staggering 1,024x on consecutive tumbles.
The Super Scatter bonus game is the highlight, awarding instant cash prizes when one to four special symbols land on a triggering spin. Sticky marked spots and multipliers remain active during the feature, with 3–7 additional scatters retriggering 10–30 extra spins, significantly boosting winning potential.
Select markets also enjoy three ante bet options and two bonus buys, which guarantee multipliers across the grid, ensuring players can maximize their chances of landing massive wins.
Sugar Rush Super Scatter follows Pragmatic Play’s proven formula for fan-favorite slots enhanced with Super Scatter mechanics, joining previous hits such as Gates of Olympus Super Scatter, Sweet Bonanza Super Scatter, and Starlight Princess Super Scatter.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Sugar Rush Super Scatter takes one of our most successful titles and sweetens it further with a 50,000x max win. The release highlights our commitment to creating diverse games designed for long-term player engagement and strong commercial impact.”
With its colorful candy graphics, high-energy gameplay, and record-breaking multipliers, Sugar Rush Super Scatter is poised to be one of the hottest Pragmatic Play slots of 2026.
The post Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026
Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer.
This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar.
The partnership will see Stephen cover all major racing events, including the Cheltenham Festival and the Grand National, sharing his unique, energetic analysis with fans via Free Bets’ digital platforms and social media channels. Known to his 300,000+ followers as Blogger or Bloggsy, Stephen will provide betting previews, tips, and expert commentary on both horse racing and football.
Additionally, Stephen will promote Free Bets’ soon-to-launch free-to-play games, offering users a dynamic and engaging betting experience on the Freebets.com website.
Dominic Celica, Head of PR at Free Bets, said: “The Racing Blogger has built an incredible following across X and Instagram and is a leading voice in horse racing content. We’re thrilled to collaborate with him and have an exciting pipeline of content planned for racing fans in 2026.”
Stephen Power added: “I’m delighted to work with Free Bets to bring engaging, insightful content during the biggest race meetings of the year. Together, we’ll provide racing enthusiasts with expert tips, exclusive offers, and a deeper connection to the sport.”
With this partnership, Free Bets aims to strengthen its position as a go-to destination for horse racing fans in the U.K., combining expert insights, exclusive content, and interactive betting experiences.
The post Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino floor management
Win Systems Showcases Cutting-Edge WIGOS Casino Management System Upgrades at ICE Barcelona 2026
Win Systems, a global leader in casino technology solutions, is set to showcase its latest innovations at ICE Barcelona 2026, one of the premier international gaming industry events, held from January 19 to 21 at Fira Barcelona – Gran Via.
Visitors can explore Win Systems’ groundbreaking solutions at booth 3M30, where the company will highlight the newest enhancements to its WIGOS casino management system (CMS).
Installed in over 660 casinos worldwide, WIGOS CMS empowers operators to manage gaming floors in real time, optimize slot and table performance, improve operational efficiency, and enhance player loyalty. By delivering strategic insights, WIGOS helps casinos maximize profitability while maintaining a superior gaming experience.
At ICE Barcelona 2026, Win Systems will introduce several key upgrades to WIGOS, designed to elevate casino operations and player engagement:
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Advanced Table Games Player Development Tools – These new features track and analyze player activity in real time, enabling operators to strengthen relationships, increase loyalty, and tailor experiences for high-value players.
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Multi-Vault Management – A flexible solution for interconnected vaults, allowing casinos to efficiently manage cash operations, scale according to operational needs, and streamline workflows.
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InTouch Pro Communication Platform – This innovative tool facilitates direct interaction with players via gaming machines, offering personalized promotions, enhanced engagement, and loyalty-building opportunities.
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Player Rewards Enhancements – Featuring new Bonusing game themes and real-time Fun Play promotions, this feature instantly refunds bets, encouraging interaction and creating a more engaging and rewarding experience for players.
“ICE Barcelona is the ideal platform to demonstrate our commitment to innovation in casino management technology,” said Eric Benchimol, CEO of Win Systems. “Our WIGOS CMS solutions simplify operations while generating measurable value for operators, tailored to the unique demands of each market. We invite all industry professionals to visit booth 3M30 and discover how our technology continues to set new standards in efficiency, engagement, and profitability.”
For more information on Win Systems’ participation in ICE Barcelona 2026 and its comprehensive solutions for casino operators, visit winsysgroup.com.
The post Win Systems Showcases Cutting-Edge WIGOS Casino Management System Upgrades at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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