Latest News
iGP completes senior management restructure with C-level double hire
iGP, a creator and provider of iGaming solutions, has finalised its senior management restructure with the double hire of Inesa Glazaite and Michael Baker-Mosley as its new Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO) respectively.
Glazaite joins the company having spent the last four years in senior sales roles within iGaming and sports betting. These include Head of Sales at Soft2Bet, Senior Sales Director at Delasport, and most recently Commercial Director at EEZE.
In her new role as CCO, she will be tasked with developing and implementing a long-term commercial strategy, identifying new business opportunities in key markets worldwide and evaluating mergers and acquisitions to enhance the company’s market position.
Baker-Mosley arrives at iGP having spent five years at sports betting provider Kambi, where he drove the brand globally, cementing its position as a leading B2B sportsbook brand.
The appointment further advances the strides made by iGP in 2023 following its ambitious rebrand. Michael will lead a growing marketing team and develop strategies to help cement the company as a market-leading provider of cutting-edge technology, products and services for the iGaming industry.
Alongside recently hired Dirk Camilleri, IGP’s new Chief Product Officer, the trio make up the final members of iGP’s restructured senior management team.
Giovanni Paticchio, CEO of iGaming Platform, said: “I am confident both Inesa and Michael will bring great enthusiasm to their respective roles and help drive the company forward. 2024 and 2025 are pivotal years for iGP and now we have the leadership team in place, I am even more confident that iGP will emerge as a leading brand within the industry.”
Inesa Glazaite, Chief Commercial Officer at iGaming Platform, said: “iGP is perfectly poised for growth and I’m looking forward to working with current and future iGP partners to support them reach their iGaming ambitions. I’m looking forward to meeting them at ICE as we drive their respective businesses forward.”
Michael Baker-Mosley, Chief Marketing Officer at iGaming Platform, said: “iGP has everything in place to become a global leader within the industry. We have great products, great core technology and a hungry culture with brilliant people. I’m excited to begin building this brand, showcasing to operators the value we can bring.”
To find out more about iGP, the industry’s hidden gem, you can schedule a meeting with Business Development Manager Julia Uskova and Sales Director Elliott Banks at ICE London by emailing [email protected].
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Latest News7 days ago
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
affiliate marketing7 days ago
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
-
10bet4 days ago
Ellis Park Stadium signs five-year naming rights deal with 10bet
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
Caesars Rewards7 days ago
Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win
-
affiliate marketing4 days ago
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
