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iGP completes senior management restructure with C-level double hire
iGP, a creator and provider of iGaming solutions, has finalised its senior management restructure with the double hire of Inesa Glazaite and Michael Baker-Mosley as its new Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO) respectively.
Glazaite joins the company having spent the last four years in senior sales roles within iGaming and sports betting. These include Head of Sales at Soft2Bet, Senior Sales Director at Delasport, and most recently Commercial Director at EEZE.
In her new role as CCO, she will be tasked with developing and implementing a long-term commercial strategy, identifying new business opportunities in key markets worldwide and evaluating mergers and acquisitions to enhance the company’s market position.
Baker-Mosley arrives at iGP having spent five years at sports betting provider Kambi, where he drove the brand globally, cementing its position as a leading B2B sportsbook brand.
The appointment further advances the strides made by iGP in 2023 following its ambitious rebrand. Michael will lead a growing marketing team and develop strategies to help cement the company as a market-leading provider of cutting-edge technology, products and services for the iGaming industry.
Alongside recently hired Dirk Camilleri, IGP’s new Chief Product Officer, the trio make up the final members of iGP’s restructured senior management team.
Giovanni Paticchio, CEO of iGaming Platform, said: “I am confident both Inesa and Michael will bring great enthusiasm to their respective roles and help drive the company forward. 2024 and 2025 are pivotal years for iGP and now we have the leadership team in place, I am even more confident that iGP will emerge as a leading brand within the industry.”
Inesa Glazaite, Chief Commercial Officer at iGaming Platform, said: “iGP is perfectly poised for growth and I’m looking forward to working with current and future iGP partners to support them reach their iGaming ambitions. I’m looking forward to meeting them at ICE as we drive their respective businesses forward.”
Michael Baker-Mosley, Chief Marketing Officer at iGaming Platform, said: “iGP has everything in place to become a global leader within the industry. We have great products, great core technology and a hungry culture with brilliant people. I’m excited to begin building this brand, showcasing to operators the value we can bring.”
To find out more about iGP, the industry’s hidden gem, you can schedule a meeting with Business Development Manager Julia Uskova and Sales Director Elliott Banks at ICE London by emailing [email protected].
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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