Canada
Stakelogic Partners with SkillOnNet in Ontario
In-demand casino content provider announces partnership with SkillOnNet that will allow them to make further inroads into the Canadian market.
Stakelogic, the industry-leading provider of casino content, is delighted to announce a new partnership with SkillOnNet that will help them make further inroads into the Ontario market.
As per the deal, SkillOnNet will receive full access to Stakelogic’s collection of groundbreaking online slots, as well as Stakelogic Live’s industry-leading portfolio of live casino software and games.
Stakelogic’s products will be available across SkillOnNet’s brands in Ontario. This is the second major operator deal Stakelogic has confirmed in Ontario following the recent deal with TonyBet.
Customers at SkillOnNet casinos will be able to enjoy Stakelogic’s exciting range of slots, including releases like Wild Wild Bass 3, Roosters Mobs, and Spiñata Piñata, as well as older classic titles.
It is not just slots that players can enjoy. The deal will also see Stakelogic Live’s full suite of daring live casino games made available. This includes games like Speed Baccarat, Spin to Win, and Super Stake Roulette.
Stakelogic Live’s games all broadcast live from custom-build studios in Malta and the Netherlands, using cutting-edge technology to ensure the most immersive live casino experience on the market.
Players will also have the chance to trigger the exciting new Super Wheel feature. An optional bet can trigger the feature on any turn, with players being transported to a live money-wheel where they can win prizes and trigger one of four further bonus features.
Neil Tanti, Sales Manager at Stakelogic, said: “We are excited to begin working with SkillOnNet in Ontario. We have an excellent relationship with the company, and they are providing us with the perfect platform as we continue to make waves in the Ontario market.
Ontario has quickly become a major player in the iGaming industry, and working with an established operator like SkillOnNet is going to help us establish ourselves as leading providers of both slots and live casino content in the region.”
Jani Kontturi, Head of Games at SkillOnNet, said: “Stakelogic is a name that’s synonymous with innovation and disruption, and they have been valued partners of ours for a number of years. We’re delighted to help increase their sphere of influence in Ontario, where their games are already proving to be hugely popular. Stakelogic’s Live games are some of the most advanced on the market, and it’s a pleasure to showcase them to our Ontario players.”
affiliate marketing
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.
Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.
She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.
Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.
David Fall, Business Development Manager at St8, said:
“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added:
“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa6 days agoBooming Games renews Hollywoodbets Durban July activation partnership
-
content-supply7 days ago
Million Games launches Skull King’s Treasure with partner studio Arcane Pixel
-
Africa6 days ago
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
-
Evoplay6 days ago
Evoplay launches Safari Coins slot with fixed jackpots and collector mechanic
-
GGPoker7 days ago
GGPoker opens satellites for WSOP Circuit CDMX México 2026
-
Baltics6 days ago
From Ronaldinho Roulette to Next-Generation Game Shows: How CreedRoomz is Expanding Live Casino Entertainment
-
game launches6 days ago
Habanero launches Happy Hatchlings slot with screen-wide Wild transforms
-
Arizona Department of Gaming6 days agoArizona Department of Gaming Concludes Legislative Session with Approved Agency Continuation and Enhanced Spending Authority for Problem Gambling
