Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has gone live in Alberta as the Canadian province opens as a newly regulated iGaming market, providing a significant new opportunity for the supplier in North America.

The Alberta market opening marks a key moment for the Canadian iGaming industry, becoming only the second province to regulate after Ontario, and the open framework officially replacing the long-held monopoly previously held by Play Alberta.

Greentube’s go-live follows a rigorous regulatory and technical due diligence process, with the company securing registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province.

The development builds on Greentube’s established presence in Canada, where the company has been live in Ontario since 2022, and represents a significant step forward in its continued North American expansion strategy.

As part of the Alberta launch, players gain access to a curated selection from Greentube’s portfolio. The initial rollout includes Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, alongside established player favourites Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

The mix has been carefully selected to reflect Greentube’s newest releases and strongest-performing titles, ensuring broad appeal for Alberta audiences from day one.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.