Central Europe
Push Gaming enters Switzerland with Grand Casino Luzern
B2B gaming supplier Push Gaming has expanded its reach across Europe, following its entry into Switzerland with the prominent operator Grand Casino Luzern.
The agreement is the first for Push Gaming within the regulated Swiss jurisdiction and will see world-renowned titles like Razor Returns, Jammin’ Jars and Wild Swarm be offered to the operator, alongside new hits such as Boss Bear.
Grand Casino Luzern’s online brand mycasino will gain access to these titles on an eight-week exclusivity deal. During this time, it will be the only operator to offer Push Gaming titles in the market before its portfolio is rolled out to additional operators thereafter.
Push Gaming’s entry into Switzerland exemplifies the provider’s global expansion strategy and acts as a precursor for further growth within Europe and around the world. It follows the company’s recent entries into markets including Greece, Colombia and Italy.
Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market.
“The operator’s leading position within Switzerland will allow our fan favourite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see players’ reception to our unique content.”
Wolfgang Bliem, CEO at Grand Casino Luzern, said: “We are thrilled to be the first operator to introduce Push Gaming’s captivating slot titles to the passionate Swiss player base. This achievement underscores our leading position in the industry and the esteemed reputation of the mycasino brand.
“Our goal is to offer players the broadest range of high-quality titles that also provide innovation and transformative gameplay experiences, and through the partnership with Push Gaming, we reaffirm these aspirations. We are ecstatic to exclusively showcase their content on our platform, leading the way in doing so in Switzerland.”