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Safer gambling charities receive Microgaming boost

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Pioneering platform provider shines a light on the incredible work being done by safer gambling charities

Microgaming is acknowledging and spotlighting the incredible responsible gambling and safer gaming charities that it works with.

The leading platform provider has fostered strong partnerships with a number of safer gambling charities building these vital relationships over the last three-plus years.

Microgaming works closely with each charity to understand the projects that will have the greatest impact on service users, providing donations to support a wide range of meaningful projects.

Activities range from expanding the services offered, to producing educational videos as well as improving websites and digital infrastructure.

Here is a list of some of the safer gaming charities that have received support from Microgaming throughout the year:

  • Ygam
  • Gordon Moody
  • Beacon Counselling Trust
  • Betknowmore UK
  • Motiv8 Addiction Services

Ygam used its Microgaming donation toward plans to expand its educational training with faith and community leaders, while Gordon Moody used its donation to boost its comfort fund which supports family members affected by those going through gambling addiction treatment.

Betknowmore UK has worked with Microgaming for more than three years and this year significantly improved its digital and website infrastructure. Its donation was put to modernising the charity’s website to include more safer gambling content.

It was also used for the development of digital self-help materials and tools, and for the creation of more interactive media materials to support the organisation’s work.

Beacon’s donation will help fund an animated video used to support its work as a mental health service provider within vulnerable communities with a particular focus on Paul’s Place, its suicide bereavement service.

Motiv8 IOM will use its donation to top up its cost of living fund to help those who need it most.

Microgaming is also a huge supporter of Safer Gambling Week with several initiatives planned to include compulsory training for staff, compliance sessions and webinars with gambling addiction specialists such as Dr Mark Griffiths (Nottingham Trent University) and eCOGRA.

Sarah Campbell, Director of Compliance at Microgaming, said: “Safer gaming and responsible gambling is in our DNA. We take huge pride in working with and supporting a range of charities that are doing truly great work in this area.

“Through our support, these organisations are able to reach more at-risk persons than ever before and provide them with the tools, support and treatment they need. We are genuinely pleased with the projects and relationships we’ve formed with our charitable partners over the years.

Together, we can create a safer and more responsible gambling environment for all.”

Armenia

TaDa to Participate in MAC Yerevan Summit

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TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.

With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.

In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.

Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.

This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.

Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.

Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.

“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”

The post TaDa to Participate in MAC Yerevan Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MGA Launches Consultation on AI Gaming Charter

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The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.

The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.

The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Admiral Bet

Amusnet Italy Announces New Strategic Partnership with Admiral Bet

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Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.

Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.

The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.

“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.

This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.

The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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