ESPN Bet
ESPN BET Reveals Launch Date
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ESPN BET, a newly-branded online sportsbook for fans in the United States, is set to debut with a planned launch on Nov. 14. Subject to final approvals, ESPN BET will go live in 17 states, which include: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.
Additionally, ESPN is now using official odds provided by ESPN BET across editorial and other content.
ESPN BET Creative: ESPN BET has released a teaser spot featuring SportsCenter anchor Scott Van Pelt. In the spot, Van Pelt receives notifications from both the ESPN and ESPN BET apps, showcasing the cohesiveness between the two brands. The full creative campaign, which will debut around ESPN BET’s launch, will also include SportsCenter anchor Elle Duncan.
Daily Wager Rebrand: As part of the overall launch of ESPN BET, ESPN’s Daily Wager program will rebrand to ESPN BET Live, beginning Nov. 10. The show’s final episode as Daily Wager will be Nov. 6.
ESPN Headquarters Sweepstakes: Ahead of the ESPN BET launch, fans can enter into a sweepstakes for the chance to win an exclusive trip to the ESPN headquarters in Bristol, Conn. More details to follow.
Aaron LaBerge
ESPN BET Now Live in Washington, D.C.
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ESPN BET, the official sportsbook of ESPN, has launched in Washington D.C. via PENN Entertainment Inc. ESPN BET is now live in 20 U.S. jurisdictions.
Fans in the District now have access to the state-of-the-art mobile and web betting platform, which offers a variety of markets across sports and leagues from around the world, along with daily odds boosts, profit boosts, featured parlays, live betting markets, custom offers, exclusive promotions and integrations with ESPN content and personalities.
“We’re thrilled to launch ESPN BET in our nation’s capital and expand our presence across the Washington metropolitan area. Along with our partner ESPN, we’re excited to introduce our deeply integrated media and betting experience and further engage with the D.C. area’s passionate sports community,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.
ESPN BET offers a unique account linking feature that allows fans to link their ESPN BET and ESPN accounts to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. Account linking can be accessed either via a prompt within the ESPN BET app or by visiting settings within the latest versions of the ESPN BET or ESPN apps or ESPN.com.
PENN secured market access in Washington, D.C. through a deal with Monumental Sports & Entertainment. The deal also designates ESPN BET as a proud sports betting partner of Monumental and its teams, the Washington Capitals, Wizards and Mystics.
The post ESPN BET Now Live in Washington, D.C. appeared first on Gaming and Gambling Industry in the Americas.
Ameristar Casino
ESPN and PENN Entertainment Expand ESPN BET Sportsbook Brand
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ESPN and PENN Entertainment announced that 10 additional retail sportsbooks at key PENN properties will be rebranded to “ESPN BET Sportsbook” in early 2025 (subject to all regulatory approvals), increasing the total number of ESPN BET branded sportsbooks at PENN properties to 19.
The new ESPN BET locations will serve customers across Pennsylvania, Colorado, Ohio, Iowa, Indiana, and West Virginia under PENN’s popular Hollywood and Ameristar Casino brands.
The list of properties that will be rebranded as “ESPN BET Sportsbook” includes:
Ameristar Casino Hotel Council Bluffs – Iowa
Hollywood Casino at Penn National Race Course – Pennsylvania
Hollywood Gaming at Dayton Raceway – Ohio
Hollywood Gaming at Mahoning Valley Race Course – Ohio
Hollywood Casino at The Meadows – Pennsylvania
Hollywood Casino York – Pennsylvania
Ameristar Casino Resort Spa Black Hawk – Colorado
Hollywood Casino and Hotel Lawrenceburg – Indiana
Ameristar Casino East Chicago – Indiana
Hollywood Casino at Charles Town Races – West Virginia
PENN’s existing ESPN BET retail locations span properties in Kansas, Louisiana, Maryland, Michigan, and Ohio.
ESPN BET, the official sportsbook of ESPN, combines ESPN’s industry-leading brand and multiplatform reach with PENN’s deep sportsbook operational expertise. ESPN BET is currently available for online sports betting in 19 states.
The post ESPN and PENN Entertainment Expand ESPN BET Sportsbook Brand appeared first on Gaming and Gambling Industry in the Americas.
ESPN Bet
Kansas November Sports Betting Surpasses $290M in Handle
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Kansas reported record-breaking sports betting figures for November, the third month of bets on the 2024-25 NFL regular season. Sunflower State bettors wagered $291 million, a 5.5% increase from the previous record in October. Last month, the handle came to $275.9 million. The handle total also marks an 11.5% year-on-year increase from $260.9 million in November 2023.
Kansas’ six online sportsbooks contributed the most. They drew in a $279 million handle, making up almost 96.0% of the monthly total, and close to $24.7 million in revenue.
The state is also home to four retail sports betting locations, including ESPN BET at Hollywood Casino, the FanDuel Sportsbook in Kansas Star Casino, DraftKings at Boot Hill Casino & Resort, and Kansas Crossing’s Caesars Sportsbook. In November, these venues contributed $873,172 to the revenue total from a $12 million handle.
While the Kansas City Chiefs are based in neighboring Missouri, they’re also the most popular NFL team in Kansas. So far this season, the Chiefs won all but one of their 13 games.
The loss actually came in mid-November, with quarterback Josh Allen sealing the Buffalo Bills’ 30-21 win. With Kansas bettors likely backing the Chiefs during the game, this loss could have contributed to extra revenue for the state’s books to keep during the month.
The Chiefs are among the favorites to win Super Bowl LIX. The NFL is a particularly popular time of year for sports betting operators, with the American Gaming Association predicting bettors will wager around $35 billion on this season’s games. Like many states, Kansas reported a surge in betting activity from September onwards every year since it launched legal sports betting.
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