Alessandro Valente
BiS SiGMA Americas increases space for 2024
With a defined date, BiS SiGMA Américas 2024 will remain at the Transamérica Expo Center, in São Paulo, but with a larger salable area, around 25% more compared to the last edition, with a total gross area of 16,000m² occupying 3 halls of the pavilion Transamerica Expo Center.
The growth results directly from the success of the 2023 edition, as the fair has become one of the most important in the world for the iGaming, BetTech’s and Sports Betting ecosystem segment at an international level.
The numbers show that even with almost six months to go until the event, there was a significant sale of more than 50% of the spaces.
“We saw the opportunity to increase the salable area and we did so. The event has grown and should expand even further, it is an opportunity to exchange information, do business and for brands to showcase their products to those who are directly interested”, explains Alessandro Valente, co-founder and director of the event.
This year’s edition had more than 6,700 visitors, of which around 40% came from more than 40 countries abroad, approximately 250 exhibiting and sponsoring companies and more than 130 speakers presented, totaling 60 hours of content in two simultaneous auditoriums.
The event format has been enhanced to include a larger exhibition area, content in two simultaneous auditoriums and online live streaming during the event days.
BiS SiGMA Américas takes place from April 23 to 26, 2024, jointly organized by the Brazilian iGaming Summit and SiGMA.