Emma Egan-Lawless, Former Growth Director at AppLovin, Joins Homa as Head of UA

Homa, one of the world’s leading mobile game publishing companies, is thrilled to announce the appointment of Emma Egan-Lawless as Head of User Acquisition (UA). This addition to the team marks a significant milestone in Homa’s strategy to hire top-tier talent to drive growth and creativity in the gaming industry.

During the past four years, Emma worked for AppLovin, where she made her way to Director of Growth, primarily focusing on assisting mobile-based companies in driving growth through innovation. Additionally, her expertise in strategic planning, growth marketing, and product management have contributed to the success of various global app campaigns. As Head of UA at Homa, Emma will lead the company’s efforts in enhancing player experience and implementing advanced UA and monetization strategies, specifically for the hybridcasual division.

“We are delighted to welcome Emma Egan-Lawless to our team,” said Naveen Mewani, Homa’s VP of Growth. “As we expand our portfolio of hybridcasual games, we aim to strengthen our tactics in hybrid monetization and shift our focus to in-app purchase monetization. We are confident that Emma will bring valuable knowledge to deploy a strategic approach that allows us to continue driving traffic, increasing player retention, and ultimately, generating further revenue for our games,” he adds.

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“I’m excited to collaborate with the talented team at Homa, particularly the growth team that boasts such a fantastic experience and has achieved great results with chart-topping hits, such as Attack Hole and Fight for America. I look forward to contributing to the growth and evolution of Homa’s portfolio and wider gaming space,” adds Emma.