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RAW Group boosts commercial team with Alexander Lapinniemi hire
Commercial veteran joins in-demand game provider and aggregator as Director of Account Management
RAW iGaming, the developer and aggregator that is blasting industry monotony out of the sky, has revved up its commercial team with the appointment of Alexander Lapinniemi as Director of Account Management.
The appointment comes amid a huge surge in demand for RAW iGaming’s innovative titles which are powered by game-changing, trademarked mechanics including SuperSlice®, SuperTracks® and SuperSymbolsTM.
SuperSlice uses wheels instead of reels while SuperTracks uses pathways or tracks to determine wins. SuperSymbols is one of many recent RAW innovations and sees adjacent matching symbols combine – the bigger the SuperSymbol, the bigger the win potential.
Alexander, who has the best part of a decade of experience in commercial and account management roles with top-tier game providers including Play’n GO and Yggdrasil Gaming, has been hand-picked from a sea of professionals due to his unrivalled experience and passion for gaming.
He has been tasked with building an experienced team to manage RAW’s existing customers, which include tier-one brands, as well as using his extensive network of contacts to drive awareness of RAW and its portfolio of games.
RAW iGaming positions itself as the pink shark in the sea of sameness, with its suite of titles standing out on any operator game lobby.
Tom Wood, Founder and CEO of RAW iGaming, said: “Alexander is a highly valuable asset to any business, and we are thrilled to be able to welcome him to RAW and for us to leverage his passion, experience and skills as we continue to grow at scale.
“This is a hugely exciting time for RAW and with Alexander installed as our Director of Account Management, we will continue to go from strength-to-strength by standing out in a sea of sameness and delivering new and exciting player experiences.”
Alexander Lapinniemi, Director of Account Management at RAW iGaming, added: “RAW iGaming is whipping up a storm right now and I’m thrilled to be joining the ride. This is an industry that I love and am passionate about, feelings that are baked into RAW’s DNA.
“Its suite of games really do push boundaries and are proven to hit the mark with players in markets across the world. My job now is to support operators in launching the edge-of-the-seat experience our games deliver and ensure they stock them in their lobbies.”
N1 Partners will attend Affiliate World Global in Dubai on March 4–5, 2026. The event brings together affiliates, media buyers, and performance-focused brands for intensive networking, deal-making, and practical discussions around traffic, monetization, and scaling.
A key focus for the team will be the N1 Traffic Cups — a year-long series of traffic tournaments running throughout 2026. The opening stage, N1 SEO Traffic Cup, is now launching and will kick off the season for affiliates ready to compete, scale, and earn additional rewards. Affiliate World Global provides an ideal opportunity to discuss the N1 SEO Traffic Cup in person, connect directly with the team, and explore strategies to maximize performance within the tournament.
At the Dubai event, N1 Partners will meet with partners seeking strong brands, fast execution, and flexible deal structures across 10+ Tier-1 GEOs. The team will also share insights into upcoming 2026 projects, new launches, and strategic growth priorities for the year ahead.
Book a meeting with the team
To make the most of Affiliate World Global, partners are encouraged to arrange meetings in advance and discuss cooperation opportunities on-site. Alexey Gusarov, Team Lead of Affiliates, and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to discuss traffic strategies, deal structures, and participation in the upcoming N1 Traffic Cups.
Why meet N1 Partners at Affiliate World Global
Attendees can explore:
• 14+ casino and sportsbook brands with Reg2Dep up to 70%
• Top deals across 10+ Tier-1 GEOs
• CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
See you in Dubai at Affiliate World Global.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser объединing 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating since 2018, the company delivers stable results and long-term value for partners worldwide. N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention systems, and an experienced team, N1 Partners helps partners achieve consistent earnings across competitive Tier-1 markets.
Be number one with N1 Partners.
The post Meet N1 Partners at Affiliate World Global in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners team is attending Affiliate World Global in Dubai on 4 and 5 March 2026. The event is a major meeting point for affiliates, media buyers, and performance-driven brands, known for high-intensity networking, deal-making, and practical conversations around traffic, monetization, and scaling.
One of the key focuses will be the N1 Traffic Cups series, a year-long format of traffic tournaments running throughout 2026. The first stage, N1 SEO Traffic Cup, which is just getting started and will open the season for affiliates ready to compete, scale, and earn extra rewards.
Affiliate World Global will be the perfect moment to discuss the N1 SEO Traffic Cup in person. Attendees will be able to connect directly with the team, get the details first, and explore the best strategies for their traffic to take advantage of the tournament.
In Dubai, N1 Partners will be ready to connect with partners looking for strong brands, fast execution, and flexible deals across 10+ Tier-1 GEOs. The team will also share insights into new projects planned for 2026, upcoming launches, and key growth priorities for the year ahead.
Book a Meeting with Our Affiliate Managers
To make the most of Affiliate World Global, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.
Alexey Gusarov, Team Lead of Affiliates and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to talk about traffic strategy, deal structures, and how to join the upcoming N1 Traffic Cups.
Why Meet N1 Partners at Affiliate World Global
Affiliate World Global is the right place to explore:
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
See you in Dubai at Affiliate World Global.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
The post Meet N1 Partners at Affiliate World Global in Dubai appeared first on Americas iGaming & Sports Betting News.
N1 Partners team is attending Affiliate World Global in Dubai on 4 and 5 March 2026. The event is a major meeting point for affiliates, media buyers, and performance-driven brands, known for high-intensity networking, deal-making, and practical conversations around traffic, monetization, and scaling.
One of the key focuses will be the N1 Traffic Cups series, a year-long format of traffic tournaments running throughout 2026. The first stage, N1 SEO Traffic Cup, which is just getting started and will open the season for affiliates ready to compete, scale, and earn extra rewards.
Affiliate World Global will be the perfect moment to discuss the N1 SEO Traffic Cup in person. Attendees will be able to connect directly with the team, get the details first, and explore the best strategies for their traffic to take advantage of the tournament.
In Dubai, N1 Partners will be ready to connect with partners looking for strong brands, fast execution, and flexible deals across 10+ Tier-1 GEOs. The team will also share insights into new projects planned for 2026, upcoming launches, and key growth priorities for the year ahead.
Book a Meeting with Our Affiliate Managers
To make the most of Affiliate World Global, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.
Alexey Gusarov, Team Lead of Affiliates and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to talk about traffic strategy, deal structures, and how to join the upcoming N1 Traffic Cups.
Why Meet N1 Partners at Affiliate World Global
Affiliate World Global is the right place to explore:
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
See you in Dubai at Affiliate World Global.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
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