Balkans
ESA Gaming celebrates Serbia debut with MaxBet launch

ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.
Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.
Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.
The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.
MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.
“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”
Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.
“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”
Balkans
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5

CT Gaming has announced that the newest addition to its multigame portfolio – Diamond King 5 – has now been officially certified for the Bulgarian market. This marks an important milestone for the company.
As part of the well-established Diamond King series, the new multigame brings even more excitement and opportunities for players. The package includes 40 games, of which 20 are linked to the progressive Diamond Tree Deluxe jackpot, adding extra layers of entertainment and winning potential. The remaining 20 titles are classic games, including two with a Buy Bonus feature, allowing players to dive directly into the bonus rounds.
Diamond King 5 combines well-known player favorites with the legendary Mega Jack trio – Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party – along with a range of exciting new titles that are set to become audience hits. Just like with Diamond King 4, players can win bonuses and jackpots during the base game, promising an even more thrilling gaming experience. In addition to its exciting content, the multigame is compatible with two types of cabinets — the EZ Modulo Tower with a single vertical monitor, and the NEXT or EZ Modulo with three horizontally positioned monitors.
“The certification of Diamond King 5 is an important moment for us. This is a product in which we have invested the very best of everything we’ve created in the series so far. We are confident that it will build upon the success of the previous multigames and deliver outstanding results for both operators and players,” said Biser Bojanov, CEO of CT Gaming.
The certification of Diamond King 5 in Bulgaria is just the first step in its international rollout. In the coming months, the product is set to be introduced to other key markets, continuing CT Gaming’s mission to provide flexible solutions with excellent performance for operators and unforgettable experiences for players.
The post CT Gaming Secures Certification for its Latest Multigame – Diamond King 5 appeared first on European Gaming Industry News.
Balkans
ELA Games Partners With Superbet to Expand Offerings in Serbia

ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.
Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.
As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.
Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”
Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.
ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”
ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.
The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.
Balkans
Amusnet Named Leading Software Company in Bulgaria

Amusnet has been recognised as the leading software company in 2024, according to the annual Digitalk 101 ranking of the largest IT companies in Bulgaria – one of the most reputable and widely recognised industry rankings in the country. This recognition comes on the back of a 16% year-over-year revenue increase.
Amusnet is a leading all-casino solutions provider, recognised for delivering top-performing products and innovative solutions across 35 global markets. The company was founded in 2016 and in less than a decade has become one of the leading employers in the sector with a workforce of over 850 professionals operating from multiple international locations.
Ivo Georgiev, CEO of Amusnet, said: “The tech market is developing at an unprecedented pace, and to be a leader, you need to not just follow trends, but create them. At Amusnet, we believe that innovation is the result of the courage to think globally and act sustainably. That is why we invest in talent, new technologies, and creative solutions that not only meet the needs of today’s market but also shape it for tomorrow.”
The iGaming industry is among the fastest-growing sectors worldwide. Continuous growth is made possible by the implementation of new technologies and functionalities, as well as by the flexible adaptation to current market trends and demands. According to the company, key factors for success also include the ability to adjust to the specifics of individual markets, along with a deep understanding and strict compliance with regulatory frameworks across different jurisdictions.
Amusnet also tops another sub-ranking – Information and Communications Technology (ICT) export, with approximately 91% of its revenue generated from international markets. In 2025, the company continues to grow its operations and teams in Bulgaria, Romania, Serbia, Croatia, Greece, Spain, Italy, Malta, Georgia and Armenia, while actively expanding its presence in Latin America, with a focus on Brazil, Argentina, Mexico, Colombia and Peru.
Amusnet’s achievements throughout the year have also been recognised across various markets. The company was named Casino Content Provider of the Year at the Italian Gaming Awards 2025, received the Online Gaming Award at Expojoc 2025 in Spain and was honored as Best Online Casino Provider in CEE at the GamingTECH Awards 2025. Additionally, at the Baltic & Scandinavian Gaming Awards 2025, Amusnet earned the title of Best Online Casino Provider in the Baltic and Scandinavian region.
The post Amusnet Named Leading Software Company in Bulgaria appeared first on European Gaming Industry News.
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