Balkans
ESA Gaming celebrates Serbia debut with MaxBet launch
ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.
Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.
Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.
The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.
MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.
“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”
Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.
“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”
Amusnet
Monte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32
Amusnet continues to expand its premium land-based presence in its domestic market, Bulgaria, through a new installation at the premium Monte Casino Sofia, where state-of-the-art Type S32 slot machines have been added to the venue’s gaming floor.
The Type S32 cabinet delivers a modern gaming experience through its sleek aesthetics, ergonomic construction and advanced functionality. The cabinet features dual 32-inch Full HD displays, immersive surround sound, dynamic LED lighting and a modern digital touch screen button deck. Additional player-focused features, such as wireless charging and the powerful Amuser Plus platform, ensure seamless gameplay and exceptional performance.
The installation at Monte Casino Sofia reflects the venue’s commitment to offering top-tier entertainment and reinforces the successful collaboration between the two companies.
“The installation of the machines was a strategic decision for us. Our partnership with Amusnet is a guarantee for success. As a Slot Manager, I am always looking for solutions that engage players. These machines combine classic style with modern dynamics, making them an essential addition to our slot mix,” said Velizar Bratoychev, Slot Manager at Monte Casino.
The Type S32 provides access to a rich portfolio of Amusnet’s most popular slot titles with AMUSEBOX game pack, which includes a fantastic variety of fruit and character games, engaging player mechanics, including Jackpot Cards, Buy Bonus, Free Spins and many more. The combination of immersive gameplay and premium cabinet design creates a highly engaging gaming environment tailored to the expectations of the users.
With this latest installation, Amusnet further strengthens its position as a provider of land-based gaming solutions, continuing to deliver premium products and long-term value to its casino partners across the region and beyond.
The post Monte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
MozzartBet is Live on Fast Track’s AI-native CRM Platform
MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.
MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.
The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.
The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amatic Industries
Amatic Industries to Participate in Belgrade Future Gaming Show
Amatic Industries is going to participate in Belgrade Future Gaming show next month with a unique portfolio of gaming cabinets and online games.
The slant-top Performer Grand Arc and the upright CXs30 will be among the company’s cabinet selection, representing Amatic’s flagship products for Southeast Europe’s gaming markets.
With the addition of the new Multigame software, operators can look forward to a refreshed and diversified game portfolio that “delivers enhanced performance, modern features and a strong competitive edge on the gaming floor.”
With a dedicated team, the online division of the company will also be on hand at the show to engage with interested operators, provide product insights and discuss tailored digital solutions for their respective markets. With an expanded digital portfolio featuring a curated selection of slot titles, attendees can explore how Amatic’s online offering complements the company’s offering in the land-based sector.
“The Belgrade Future Gaming Show remains an ideal platform for Amatic Industries to strengthen its relationships across the Balkan region, unveil new offerings and reinforce its reputation as a trusted provider of both hardware and software solutions,” said a company spokesperson.
The post Amatic Industries to Participate in Belgrade Future Gaming Show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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