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ESA Gaming celebrates Serbia debut with MaxBet launch

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ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.

Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.

Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.

The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.

MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

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Kiril Kirilov takes on new leadership role at CT Interactive

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Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.
In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.
Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CT Interactive Appoints Martin Dimitrov as its New Commercial Manager

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CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.

Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.

Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.

With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.

The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers

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CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.

With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.

This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.

The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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