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ESA Gaming celebrates Serbia debut with MaxBet launch

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ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.

Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.

Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.

The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.

MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

Amazons’ Wonders

SYNOT Games Enters into Partnership with Bulgarian Operator BETVAM

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SYNOT Games has entered into a partnership with Bulgarian operator BETVAM, expanding its presence in the regulated market as it continues to broaden its footprint across the Balkan region.

SYNOT Games and BETVAM are joining forces in a collaboration shaped by shared principles rather than big declarations. The partnership opens the door for BETVAM’s players to access a curated selection of SYNOT Games’ certified titles, including hits such as Zeus Wild Thunder, Amazons’ Wonders and Legend of Medusa, which will now appear in the operator’s expanding library.

Unlike many industry tie‑ups, this one focuses more on alignment. Both companies place high value on operating transparently and within strictly regulated environments – a standard that has defined SYNOT Games’ approach to market expansion for years.

Martina Krajčí, CCO at SYNOT Games, said the collaboration is a natural step: “What matters to us is working with partners who share our belief in clarity, responsibility, and regulated growth. BETVAM fits that mindset well, and we’re pleased to see our titles become part of their offering.”

Georgi Ganchev, CEO of BETVAM, said: “Our goal has always been to bring players reliable entertainment from providers who operate with integrity. SYNOT Games is a strong match for that philosophy, and adding their content helps us continue building a platform players can trust.”

The collaboration strengthens SYNOT Games’ presence in Bulgaria while reinforcing its commitment to safe, compliant entertainment. With BETVAM adding more regulated content to its platform, players can expect an expanded selection delivered under transparent and responsibly managed conditions.

Both companies see this partnership as a practical, value-driven step – one that supports sustainable growth without resorting to bold promises or corporate fanfare.

The post SYNOT Games Enters into Partnership with Bulgarian Operator BETVAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arshak Muradyan

Digitain Secures Manufacturer and Importer Licences in Bulgaria

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Digitain has successfully obtained both Manufacturer and Importer Licences in Bulgaria, marking a significant milestone in its continued expansion across regulated markets.

This dual licensing strengthens Digitain’s position in the Bulgarian market, enabling the delivery of a broader, fully compliant product portfolio to its partners.

With the Manufacturer Licence, Digitain can provide its in-house developed solutions, fully certified and tailored to local market requirements. The Importer Licence further extends this capability, allowing the distribution of certified third-party products and enhancing the overall flexibility of the offering.

Arshak Muradyan, Group Chief Compliance Officer at Digitain, said: “Securing both licences in Bulgaria is an important step in strengthening our presence in regulated markets. It allows us to deliver both our in-house solutions and a wide range of certified third-party products in full compliance with local requirements. This dual capability ensures that our partners can confidently operate and scale in the Bulgarian market with a reliable and fully compliant product offering.”

By securing both licences, Digitain reinforces its commitment to regulatory excellence and partner-focused growth. Operators targeting Bulgaria can now access a comprehensive suite of compliant, high-quality solutions designed for long-term success.

This milestone reflects Digitain’s strategic focus on global expansion, combining local compliance with scalable, future-ready technology.

The post Digitain Secures Manufacturer and Importer Licences in Bulgaria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AdmiralBet

SYNOT Games Announces Strategic Partnership with Admiralbet

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SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.

Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.

This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”

Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”

The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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