Latest News
Symplify adds to partnership portfolio with AdmiralBet deal
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with Serbian sports betting and casino platform AdmiralBet.
As one of Serbia’s star operators, AdmiralBet is admired for its dynamic platform, and has gained huge popularity in the region due to the breadth of its online sports betting and casino offering.
Through the agreement, Symplify will help the operator enhance its ability to engage with its core audience with a particular focus on email, SMS, dynamic web, web and browser push.
Symplify’s Campaign and Journey builder modules are included in the agreement and will be used to create highly personalised and AI-optimised experiences. This expertise in optimising marketing strategies will directly help nurture customer satisfaction and higher lifetime value.
Symplify’s CEO Robert Kimber said: “AdmiralBet is renowned for its extensive and intuitive iGaming platform which has helped the operator firmly establish itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will help AdmiralBet to enhance business growth by fostering deeper player engagement.”
AdmiralBet Head of Online Operations Milan Djurmez, commented: “Symplify has mastered the art of CRM and its complete solution will help drive our expansive growth vision. We expect to immediately reap the benefits of being able to better engage with our community by showcasing the strength of our product.”
22Bet
22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026
22Bet and its affiliate program, 22Bet Partners, have earned a place on the shortlist of the AffPapa iGaming Awards 2026 across three competitive categories: Affiliate Program of the Year, Casino Operator of the Year, and Sportsbook Operator of the Year.
More Than a Brand—A Track Record
22Bet Partners has been operating as an affiliate program spanning more than seven proprietary products across distinct audiences and markets. The program maintains a regular presence at key industry events — including SiGMA, iGB Live, and Affiliate World — and has previously received recognition across multiple industry award ceremonies.
The Nominations Tell a Story
22Bet’s shortlisting for Sportsbook Operator of the Year underscores the brand’s continued momentum across competitive sports betting markets. The platform has strengthened its position through expanded market coverage, a sharp odds offering, and a consistently refined user experience that caters to a global audience of sports bettors. Meanwhile, the nomination for Casino Operator of the Year adds further weight to what has been a standout awards cycle for the brand.
The nomination for Affiliate Program of the Year recognises 22Bet Partners’ commission structures, account management, marketing tools, and operational transparency — the practical factors that define working conditions for affiliates on a day-to-day basis.
Partners at the Centre of It All
The 22Bet Partners team has been deliberate about one thing: treating affiliate relationships as genuine partnerships. The Affiliate Program of the Year nomination reflects the results of ongoing collaboration with the affiliate community. 22Bet Partners regards the shortlist as a recognition of the partnerships built over time and the mutual effort that has contributed to this outcome.
Cast Your Vote
The AffPapa iGaming Awards 2026 are open for community voting, and every vote counts. Industry professionals, affiliates, and iGaming enthusiasts are encouraged to support 22Bet and 22Bet Partners at the official voting page.
The post 22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AML
eyeDP closes late seed round to fund product and team expansion
eyeDP has closed a late seed funding round, the company said, with the round closing on 28 March. eyeDP did not disclose the amount raised or name its investors, describing them as a network of experienced angel investors and strategic industry figures.
The company, which launched in 2025, said it has seen early growth through pilot deployments and increased demand for document intelligence tools as AI-driven fraud rises.
Over the next 12 months, eyeDP said it will focus on product development, including expanding the range of documents the platform can process, improving accuracy, and progressing toward “fully automated, dynamic intelligent document processing.” It also plans to grow its team to support scaling.
eyeDP also pointed to partnership activity aimed at accelerating adoption, including an integration with the Provenir Data Marketplace, a reseller agreement with Devcode, a distribution partnership with Crucial Compliance, and a collaboration with IDVcheck focused on strengthening anti-money laundering capabilities.
Warren Russell, CEO at eyeDP, said: “We’ve been building towards this for some time. This investment gives us the ability to stay focused on what matters, improving the product, scaling the team, and solving a problem that’s only becoming more complex as fraud evolves. Our goal is simple: to give regulated organisations clarity and confidence in every decision they make.”
The post eyeDP closes late seed round to fund product and team expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BMM Testlabs
BMM Testlabs’ Marzia Turrini wins Best Executive Leadership at 2026 Italian Gaming Awards
BMM Testlabs said Marzia Turrini, Global President, iGaming & Cybersecurity, has won the ‘Best Executive Leadership’ award at the 2026 Italian Gaming Awards. The company said the award was presented last week during the Italian Gaming Expo & Conference (IGE) in Rome.
According to BMM, Turrini was selected from a shortlist of eight other industry executives. The company said the award recognizes her leadership and her role in growing BMM’s digital product compliance and cybersecurity services across regulated markets.
BMM said its digital services business gained momentum in 2025, growing nearly three times faster than the overall iGaming and sports betting market. The company also said Turrini led the expansion of BMM’s iGaming Center of Excellence in Barcelona to more than 120 professionals supporting compliance testing, cybersecurity services, and quality assurance.
Turrini said, “I am honored to receive this recognition from the Italian Gaming Awards. Italy has always been an important part of my professional journey, and I am proud to contribute to the continued growth and integrity of the regulated gaming industry both in Italy and around the world.”
BMM also noted previous recognition for Turrini, including ‘Leader of the Year’ at the 2025 SBC Awards Americas and inclusion in the iGB 2025 ‘Most Influential Women in Gaming’. BMM has an office in Bologna and said it tests and certifies regulated gaming products in Italy across land-based AWP and VLT machines and systems, retail sports betting and horse racing systems, lotteries and instant gaming, and online casino and sports betting technologies.
The post BMM Testlabs’ Marzia Turrini wins Best Executive Leadership at 2026 Italian Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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