Derron Heldt
SIS to sponsor race on Iowa Classic Day at Prairie Meadows Racetrack
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, is to sponsor an undercard race on Iowa Classic Day, September 30th at Prairie Meadows Racetrack in Altoona, Iowa.
The Iowa Classic Day features an entire race card of all Iowa-bred horses for both Thoroughbred and Quarter Horses, showcasing the best talent in the state. During the race day, total purses offered will exceed US$1,000,000.
SIS has an exclusive global distribution agreement with Prairie Meadows to provide its races to bookmakers and sportsbooks for fixed odds betting. The track runs Fridays through Mondays between May and September with both Thoroughbreds and Quarter Horses. It concludes its season every year with the Iowa Classic.
All racing content supplied by SIS is made available as an end-to-end solution, with round-the-clock betting events incorporating live streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices.
In total, SIS now delivers more than 35,000 live horse racing events each year from over 180 racetracks in Australia, the Middle East, England, Ireland, South Africa, South America, the US and more.
Michele Fischer, Vice President at SIS Content Services, said: “Prairie Meadows provides our clients with great racing all summer and we are delighted to support them on their grand finale to their 2023 racing season.
“SIS is committed to horse racing in the US and distributing US content globally for fixed odds. This race sponsorship epitomizes our support to growing the sport around the world.”
Derron Heldt, Vice President of Racing at Prairie Meadows, said: “SIS is a highly valued partner, and we are pleased to have their support to make our racing accessible to fans around the world.”