Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.

The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.

The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.

Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.

“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”

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N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

• politics (elections, geopolitical events)
• cryptocurrencies and financial markets
• technology and business
• social trends and global narratives
• entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

• The threshold for the first conversion is lower than in betting;
• Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
• High interest in the vertical during trending events;
• Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
• It is possible to transfer users to the casino and vertical betting;
• Provides a smooth user path within the product.
  

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV. 

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners:

• 14+ casino and betting brands with high Reg2Dep
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

The post N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

LuckyStreak, the Riga-based live games provider, has has entered into a new partnership with QTech Games, a leading game aggregator for all emerging markets, to provide best-in-class live dealer games and LuckyConnect aggregation services across its global platform.

LuckyStreak produces high-quality, immersive live dealer games at its state-of-the-art studio in Riga, Latvia, streamed to thousands of online casinos worldwide. The provider is renowned for delivering a premium experience, with QTech’s customers set to benefit from intuitive gameplay, innovative features and HD-quality streaming.

QTech Games celebrated its 10-year anniversary last year, progressing since inception from double-digit growth during its formative years to dominate an eclectic spectrum of emerging markets. To which end, it’s now a fully-fledged international powerhouse – with a reach that extends from Asia and Africa, and on to CIS-facing territories, Europe (including its new tech-hub in Spain; and offices in Malta) and Latin America.

Rory Kimber, Commercial Director at LuckyStreak, said: “We’re delighted to be working with QTech, a truly global iGaming platform solutions provider, to distribute our products to the wide range of operators they serve in a vast array of their growing markets.

“Our Live Casino product, with its fully localised capability, is perfectly suited to the breadth of territories that QTech serve, and their technology will allow the sharpest and smoothest experience for players at our tables.”

Philip Doftvik, CEO at QTech Games, said: “We’re delighted to team up with LuckyStreak, a brand renowned for its burgeoning best-in-class live casino. Naturally, we were keen to add them to our aggregation platform’s existing multifaceted live-casino catalogue, as we continue to bring together the most comprehensive collection on the market.

“Of course, there’s a huge revenue opportunity, since live dealer is such a thriving online sector in its own right. Seamless integration equips our clients with best-in-breed live games for their end users, while unrivalled customization options, dedicated tables and native-speaking dealers also make it simple to tailor the UX to any specific market’s requirements.

“LuckyStreak’s commitment to delivering engaging live-player experiences offers players, who love these games, the visceral thrill of playing in a real-world casino, while QTech’s peerless localised expertise creates fresh pathways to new audiences from Africa to LatAm, where this iGaming format is in increasing demand. We can’t wait to see how these games perform across a range of new markets.”

The post LuckyStreak Enters into Partnership with QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.