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Playson Introduces Hold for Spin: A Slot-Changer User Experience
Designed to Elevate User Engagement and Deliver Speedier Gameplay
Leading the charge in digital entertainment innovations, Playson proudly announces the unveiling of its latest feature, Hold for Spin. Designed to empower players with enhanced control and faster gameplay, this addition marks a new era in slots experience.
The novel feature springs to life when players maintain pressure on the spin button, reminiscent of the autoplay mode. Upon release, the gameplay reverts to its original pace. This dynamic allows players to be in the driver’s seat, determining when to accelerate or decelerate the game, especially when specific game events unfold. Notably, it gives players the chance to swiftly access the game’s primary features, essentially reducing the spin’s pace leading to bonus mode activation.
This new UX enhancement showcases two game speed modes: Quick Spin – a familiar feature, which ensures a balanced gameplay speed; and Turbo Spin, which captures the essence of rapid RNG server reactions. This mode is all about reaching those coveted bonuses in record time, focusing only on the rewarding game results. Turbo Spin sessions present compelling statistics: the average sum of bets escalates by 65%, and the average bet typically increases by 7% for players engaging with this feature.
The new feature is already available within Playson’s most recent game releases across a variety of regulated markets, and initial data demonstrates the positive effect the functionality is having on driving increased engagement.
Playson committed to introducing Hold for Spin to all upcoming game releases. Additionally, the company is enhancing its existing top game portfolio with this innovative functionality, making it available in eligible markets.
Nataliia Shkarbanova, PO at Playson, said: “Hold for Spin is not just a feature; it’s one of the key steps to refine the Playson experience. Catering to the needs of players who seek more control over the gameplay, we’ve developed a responsible solution that aligns with their preferences.
“From an operator’s standpoint, the rise in wager amounts and bet sizes due to Turbo Spin is lucrative, even if these sessions are briefer. Playson’s commitment to adapting to market shifts is evident with this launch, and we remain optimistic about its performance in the forthcoming months.”
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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