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XFINITY ANNOUNCED AS OFFICIAL SUPPORTING PARTNER OF THE ESPORTS AWARDS

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The Esports Awards are the most prestigious night on the esports calendar. Xfinity is now its Official Supporting Partner. This exciting partnership between the United States’ largest Internet provider and the premier platform for recognition in esports excellence and highlights the growing significance of esports on a global scale.

As part of the partnership, Xfinity will present the Esports Content Creator of the Year award during the main ceremony at Zouk Las Vegas on November 30th. This year, the Esports Awards and Xfinity are offering the Ultimate VIP Esports Awards Experience. This initiative through Xfinity Rewards- Xfinity’s free customer appreciation program – aims to reward passionate esports fans with a once-in-a-lifetime opportunity to attend the Esports Awards ceremony as VIP guests, sharing the spotlight with their favourite influencers and celebrities.

“This partnership with Xfinity represents a significant milestone for the Esports Awards.” said Mike Ashford, CEO of the Esports Awards “Xfinity’s dedication to innovation and the esports community aligns perfectly with our mission to celebrate the incredible talents and achievements within the industry.”

Mark Cruz, Senior Director of Brand Partnerships at Xfinity, commented “As one of the premier industry events, the Esports Awards are the perfect partner to help reinforce how we deliver the best gaming experience on the Xfinity 10G Network. We’re excited to continue to fuel the next generation of gamers, keeping them connected to their online communities.”

The Esports Awards’ goal of elevating the esports industry aligns seamlessly with Xfinity Internet’s commitment to providing gamers with the ultimate experience. The Xfinity 10GNetwork stands as the pinnacle of Internet service for gamers, boasting unrivalled reliability, capacity, and low latency.

However, the commitment to excellence doesn’t end there. Xfinity is continually at the forefront of innovation, with plans to further enhance the Xfinity 10G Network in the coming months, making it even smarter, faster, and more reliable. Their plans for multi-gig symmetrical speeds and ground breaking ultra-low latency features will reshape the gaming experience, making it the Internet provider of choice for players who are serious about what they love.

The 2022 Esports Awards ceremony, held at Resorts World Las Vegas, was a monumental event attended by some of the biggest names in esports and beyond, including PUBG MOBILE, LOUD, and Matthew ‘Nadeshot’ Haag, who were honored with awards. The 2022 Esports Awards campaign also achieved remarkable milestones, with over 17 million total viewers, 115 million impressions, and 10 million votes cast.

Key dates include:

  • 20th September: Pro and On-Air nominees reveal
  • 13th – 20th November: Turbo voting period–votes are worth double
  • 20th November: Voting closes on all categories but 3
  • 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
  • 27th & 28th November: Inaugural Scholars
  • 29th & 30th November: Esports Awards 2023

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Decade of Impact — World Esports Summit Marks Its 10th Edition

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The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration.

Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, technology innovators, and integrity agencies to collaborate on the future of esports as a structured, credible, and universally unified field.

This anniversary edition showcased a robust and varied group of speakers, demonstrating IESF’s dedication to collaboration across sectors. Significant input was provided by Gustavo Arellano (FIBA), Eric Stranne (FIA), Ray Ng (Moonton), James Yang (Tencent), Valentin Capelli (WADA), Junghwan Han (KADA), Dipesh Makwana (Alibaba Cloud), Tomica Madjercic (Sportradar), and Ivan Dimitrijevic (EXPO 2027 Belgrade), as well as senior esports officials from across the globe.

Conversations during the Summit focused on essential aspects of IESF’s mission, such as governance and federation development, maintaining competitive integrity and anti-doping measures, technological advancements, and fostering sustainable ecosystem growth. The emphasis on diplomacy and collaboration emphasized esports’ increasing alignment with global sports standards and international organizations.

With the 10th edition of the World Esports Summit, IESF has once more showcased its leadership by uniting the global esports community, connecting regions, aligning stakeholders, and establishing common priorities for the future.

With unprecedented involvement, elevated discussions, and a distinct strategic vision, World Esports Summit 2025 represents a pivotal milestone in IESF’s continuous endeavor to influence the future of esports via unity, trustworthiness, and global cooperation.

The post Decade of Impact — World Esports Summit Marks Its 10th Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026

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Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.

The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.

This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.

“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.

Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.

The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.

In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.

The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.

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Alexander Lewin SVP of Commercial Revenue at BLAST

Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026

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  • Polymarket to activate across seven BLAST events across both Slam and Premier ecosystems
  • Partnership introduces integrated prediction formats and new fan engagement experiences

Competitive entertainment firm BLAST has revealed a new alliance with Polymarket, the globe’s largest prediction market, designating the platform as its ‘Official Prediction Partner’ through 2026. The partnership will encompass BLAST’s Counter-Strike and Dota 2 tournament events, BLAST Premier and BLAST Slam, enhancing prediction-based interaction for fans during various international tournaments.

Polymarket will be featured in seven of BLAST’s worldwide Counter-Strike 2 and Dota 2 events, starting this week at BLAST Slam VI in Malta. Dota and Counter-Strike events will include custom content pieces utilized in broadcasts and desk segments showcasing the platform’s involvement in BLAST’s events.

Polymarket will gain significant exposure through live broadcasts, arena events, and digital media as BLAST enhances fan interaction with premier competitive entertainment. Polymarket’s branding will be prominently displayed throughout BLAST’s broadcasts through digital integrations and physical advertisements.

In addition to broadcasting, the collaboration expands to live arena events, with Polymarket integrated into the in-person fan experience through elements like the Polymarket Fancam and the opportunity to accommodate creators and streamers in the arena using designated event streaming booths.

Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”

Matthew Modabber, CMO of Polymarket, said: “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”

The post Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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