Argentina
The City of Buenos Aires Regulator and IBIA Sign New Alliance to Cooperate on Sports Betting Integrity
The Loteria de la Ciudad, the public entity in charge of regulating sports betting in the city of Buenos Aires, and the International Betting Integrity Association (IBIA), the largest betting integrity monitor of its type in the world, have signed a memorandum of understanding on sports betting integrity. The agreement will contribute to the development of a regulated, transparent, safe and responsible sports betting market and discourage all types of unfair or fraudulent practices and the manipulation of sports competitions in the city of Buenos Aires.
Martin Garcia Santillan and Federico Cattadori, President and Manager of Gaming and Betting Control of Loteria de la Ciudad, proceeded to sign this memorandum with IBIA, which establishes collaboration guidelines for the exchange of technical knowledge and information related to the integrity of sports and betting.
“The IBIA is delighted to have reached an agreement with the Loteria de la Ciudad to work collaboratively to protect sports, consumers and the regulated betting market from match-fixing,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “The association and its members will analyse the betting on their global markets, which cover over $137 billion in sports betting revenue per annum, and work closely with the Loteria de la Ciudad to identify and investigate any suspicious betting activity.”
As highlighted in IBIA’s Q1 integrity report, during the period 2018 to 2022, the association reported nine suspicious betting alerts on Argentinian sporting events, which represents approximately 9% of all the 105 alerts reported in the Latin American region in that period (behind Brazil with 33 alerts, Dominican Republic with eleven and Mexico with eleven).
This alliance is beneficial for Loteria de la Ciudad as the sharing of information on suspicious betting activities will allow feedback on prevention and it will facilitate the improvement of actions to ensure fraud control and prevention. In turn, this comprehensive approach will ensure that actions are taken to mitigate any potential criminal activity.
The IBIA is a globally recognized non-profit organization that seeks to guarantee integrity in the sports betting sector. Its membership includes nearly 50 companies and over 125 leading sports betting brands including companies that operate with a licence in the city of Buenos Aires.
Representing nearly 50% of all regulated commercial online betting activity, the IBIA’s key objective is to fight against corruption in betting in order to protect the integrity of its members, consumers and partners such as sports bodies from fraud caused by the unfair manipulation of sporting events and associated betting.
The signing of this memorandum highlights the policy of Loteria de la Ciudad to strengthen ties with international bodies for the protection of the integrity of sport and sports betting and, in addition, reinforces the commitment to the prevention, surveillance and detection of unfair or fraudulent practices within a regulated, safe and transparent framework.
Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
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