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Meridianbet Official Sponsor of FK Sarajevo, Strengthening the Investments in Southeast European Football

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The Meridianbet Group, known not only for delivering world-class entertainment but also for its profound commitment to social responsibility and community engagement, has taken a significant step in reinforcing its support for sports, particularly in Southeast Europe.

Today, Meridian proudly announced its sponsorship of FK Sarajevo, a football club with a storied history and a prospective future. Founded in 1946, their illustrious achievements include being crowned champions of former Yugoslavia twice, securing the title of Bosnia and Herzegovina champions five times, winning the Bosnia and Herzegovina Cup seven times, and clinching the Bosnia and Herzegovina Super Cup once.

This sponsorship further underscores Meridian’s commitment to promoting and uplifting sports on a global scale. The partnership with FK Sarajevo, Bosnia and Herzegovina’s most popular clubs, showcases Meridianbet’s dedicated efforts to back teams filled with ambition, talent, and a rich history.

Meridianbet’s community investment in Bosnia – Herzegovina is decades-long. The company has recently won the special charity auction to buy a signed Edin Džeko national team jersey to raise donations to support children with spinal muscular atrophy in Southeast Europe. The project intends to gather funds from supporters, businesses, and investors to help families financially with the costly treatments associated with SMA.

Meridianbet’s International Sponsorship Footprint

Meridian’s sports sponsorship horizon is vast and varied. As a leading global betting partner, the brand supports over 30 amateur and professional clubs worldwide, providing not only financial aid but also essential sports and technical equipment.

In Southeast Europe, the brand is official sponsor of KK Crvena zvezda, Turkish Airlines Euroleague participant.

The brand remains a driving force behind various humanitarian tournaments and competitions, all channeled towards helping children faced with life-threatening and rare diseases.

As a testimony to its global influence, Meridian sponsors more than 30 premier football, basketball, and other sports teams and associations worldwide.

Cultivating Talent and Upholding Excellence

Beyond its sports-centric endeavors in both amateur and professional sports, Meridian is committed to shaping the future. Over the past two years, Meridian has awarded scholarships to a plethora of students and subsequently provided opportunities to these bright young minds. They’ve been at the forefront of developing advanced solutions in sectors like artificial intelligence, big data, and digital marketing.

Recognized for their unwavering commitment to best business practices, Meridianbet has, since 2020, held the prestigious ICC – WCF SME Certificate from the World Federation of Chambers of Commerce (ICC-WCF).

This accolade proudly positions Meridian amongst the top 900 most reputable companies in the EU.

Andy Phillips SportingRisk.com CBDO

Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

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Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.

Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.

The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.

According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.

Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”

The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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21.com

21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton

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21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.

The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.

Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.

Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.

“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.

“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.

The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.

The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Booming Games signs content deal with World Sports Betting in South Africa

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WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.

Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.

Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.

Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”

Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”

The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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