SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry. 

This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.

“Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

“Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”

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Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”

Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.

The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.

Belatra Games, the specialist online slots developer, has amplified its presence in the Argentine market through a partnership with sports betting operator, Sportsbet.

Betting site Sportsbet is highly respected across the country, offering a wide range of online games, including slots, roulette and blackjack, as well as a live casino that provides an immersive experience for players.

As part of the agreement, Belatra will integrate a selection of its games, including popular hits Mummyland Treasures, Rise of Zeus, Golden øks, Make it Gold, and newly released Cyber Gypsies.

In June, Belatra will be heading to PGS – Peru Gaming Show, Latin America’s leading international gaming fair, further emphasising its commitment to the LatAm region.

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Andrés Troelsen, Belatra Games’ Commercial Director for Latin America commented: “Belatra continues to bolster our presence in LatAm and collaborating with Sportsbet gives us the perfect chance to accelerate our growth in Argentina. Sportsbet has a strong brand presence in the country and we look forward to enhancing their platform with a selection of our most popular games.

Anahi Melisa Garcia, Project Manager Sportbet Argentina: “We are excited to add Belatra titles to our platform, with the goal of continuing to elevate the gaming experience we offer. This partnership allows us to expand our casino catalog with high-quality, internationally recognized content. We are confident that this collaboration will mark the beginning of a strong and lasting relationship, and we believe it will be key to our growth within the Argentine market.”

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.

The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.

Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”

Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.

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The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.

Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said, “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”

On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.