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OpenBet Welcomes Sam Depoortere as VP of Platform Products
OpenBet, a leading technology, content and service provider to the sports betting industry, has appointed Sam Depoortere as its new Vice President of Platform Products to drive continued innovation within the company.
Depoortere has a wealth of industry experience, most recently serving as Business Director for TOTO (Sportsbook & Casino) at Nederlandse Loterij, the largest gambling operator in the Netherlands. During his tenure, he oversaw the operator’s online sportsbook, casino, and retail sportsbook divisions.
Previously, Depoortere was Marketing & Sportsbook Manager at TOTO and held positions with renowned brands such as Betway and Media Odds. OpenBet is well-positioned to benefit from his extensive operator experience, providing a solid foundation for the company’s continued focus on its platform products.
In his new role, Depoortere will be responsible for driving the sports betting provider’s platform solutions product strategy, playing a vital role in executing the growth of its solutions in the coming years. Based in Athens, Depoortere will report directly to Nikos Konstakis, Chief Product Officer at OpenBet, taking charge of product lifecycle management.
Sam Depoortere, VP of Platform Products at OpenBet commented: “I am thrilled to step into this role at OpenBet, an industry leader known for its innovation and strong partnerships.
“Leveraging my experience and insights from the operator side, I am committed to steering OpenBet’s platform products to new heights and ensuring that we remain at the forefront of delivering safe and entertaining betting experiences for players worldwide.”
Nikos Konstakis, Chief Product Officer at OpenBet, added: “With Sam joining the ranks, we are poised for even greater success. His in-depth understanding of best practices and unparalleled industry experience makes him a valuable addition to the team.
“As we look to the future, we are confident that with Sam’s extensive experience and leadership qualities, OpenBet will continue to redefine the standards in sports betting entertainment.”
Slots including Blast the Bass, Make it Gold, Bear’s Tricks and Foxy Eggs roll out on the crypto-first casino and sportsbook.
Belatra Games has partnered with Wild.io to expand its distribution in the crypto casino market, with the supplier’s slot portfolio set to be integrated into the Wild.io platform.
Under the agreement, Wild.io will add Belatra titles including Blast the Bass, Make it Gold, Bear’s Tricks and recently released Foxy Eggs.
Maria Zabauskaya, Business Development Manager at Belatra, said: “Partnering with Wild.io further strengthens our presence in the crypto gambling market through a key industry player. Wild.io is a great example of how a modern gaming platform should engage with its audience. We’re confident that our game mechanics, refined over more than three decades, together with the themes and stories enjoyed by players around the world, will fit seamlessly into the Wild.io offering and provide its audience with standout gaming experiences.”
A Wild.io Casino Manager added: “We are very pleased to welcome Belatra’s suite of games to Wild.io, and this is not only a content deal but the start of a partnership that we are excited to build. Our interactions with Belatra have always been genuinely friendly and with an open approach. Belatra produces great games and a sharp understanding of what today’s online players are looking for and that is exactly the type of supplier we want by our side.”
The post Belatra Games signs content partnership with Wild.io appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Massive Gaming (MVG), a global iGaming content provider with headquarters in Australia, has officially launched a selection of content with Superbet Brazil, one of the country’s leading operators, via bragg hub game aggregation platform.
The initial launch features eight titles from MVG’s Blitzcrown studio, which specialises in non-traditional casino games. The initial lineup available to Superbet players includes Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, Dragon & Wizard, and several more innovative titles designed to appeal to Brazil’s rapidly growing player base.
These titles are delivered via the bragg hub content delivery platform, leveraging bragg’s established aggregation relationship with Superbet in the Brazilian market. Superbet became the first operator in the country to secure a regulated license before the market’s January 2025 launch, and continues to be one of the country’s fastest-growing platforms.
Blitzcrown’s instant win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI), establishing the studio as one of the first providers of certified instant win games in the jurisdiction.
George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”
Hristofor Hristov, Commercial Director Aggregation at bragg, commented:
“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”
The Superbet Brazil launch is the latest milestone in Massive Gaming’s strategy to scale its global distribution through established aggregation platforms, following the company’s broader content distribution agreement with Bragg Gaming Group.
The post Massive Gaming Goes Live with Superbet Brazil via Bragg Gaming Group appeared first on Americas iGaming & Sports Betting News.
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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