Dylan Slaney CEO iGaming at Light & Wonder
LIGHT & WONDER AND WARNER BROS. DISCOVERY GLOBAL THEMED ENTERTAINMENT ANNOUNCE EXPANDED LICENSING DEAL TO BRING TOP-TIER GAMES TO FANS ONLINE
Smash-hit slot WILLY WONKA: WORLD OF WONKA to become first title released online from fan favorite franchise
Light & Wonder, Inc. has announced an expanded multi-year global licensing partnership with Warner Bros. Discovery Global Themed Entertainment (WBDGTE) to create new worlds of play for customers through Light & Wonder’s content aggregation platform. Starting with WILLY WONKA
The long-term agreement will see Light & Wonder’s in-house game development teams leverage a series of highly successful brand licensing offerings from its long-term partner Warner Bros. Discovery Global Themed Entertainment, with titles across a range of verticals set to hit regulated markets worldwide through the OPENGAMING
The deal represents the next phase of Light & Wonder’s omni-channel content strategy, as the Company continues to forge partnerships designed to accelerate its leading position as a premium global content creator.
WILLY WONKA: WORLD OF WONKA will be the first title to be released as part of the expanded licensing agreement. The slot, which successfully leverages iconic characters and moments from the popular 1971 movie Willy Wonka and the Chocolate Factory has been a major hit on casino floors throughout the United States and across the globe.
The digital version of the game encompasses all the excitement of the original and is expected to release in the US, UK and Europe. A series of further Wonka-themed titles are scheduled to appear on Light & Wonder’s content aggregation platform across all iGaming verticals.
Light & Wonder is also set to bring another land-based hit, THE WIZARD OF OZ
Dylan Slaney, CEO iGaming at Light & Wonder, said: “The Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world’s most popular casino content, including WILLY WONKA: WORLD OF WONKA.
“To bring this title online for the first time is incredibly exciting and we can’t wait to deliver for our operator partners and their players. This is a huge step forward in terms of presenting our omni-channel vision to the world, as we continue to develop the most entertaining branded content available anywhere on the market.”