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PRAGMATIC PLAY SIGNS LATAM PARTNERSHIP WITH SALSA TECHNOLOGY
The provider signs an important commercial agreement with Salsa Technology in Latin America.
Pragmatic Play, a leading content provider to the iGaming industry, has taken a major step in bolstering its position in Latin America after partnering with Salsa Technology, the iGaming solutions provider in the region.
As a result of the deal, even more players in Latin America will now be able to access Pragmatic Play’s extensive portfolio of games. The agreement includes its expansive and impressive collection of slots, with award-winning classics such as Gates of Olympus
and Sugar Rush alongside recently-released titles such as Zeus vs Hades – Gods of War. And also, Spaceman, its renowned flagship game in LatAm.
The provider’s live casino vertical is also being aggregated, with player-favourite games such as Sweet Bonanza CandyLand and PowerUP Roulette included, alongside classic table games with intriguing twists.
Additionally, Salsa Technology will benefit from Pragmatic Play’s Virtual Sports content, including detailed 3D renderings of sports such as horse and greyhound racing, football, and motorsport.
The agreement is a substantial one for Pragmatic Play in the region. It follows several recent partnerships with Vem Betar, Juegalo and Land Vegas, showcasing Pragmatic Play’s commitment to reaching as many Latin American players as possible and continuing its growth in the market.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re extremely excited to be partnering with Salsa Technology in order to bring Pragmatic Play’s content to more players in Latin America than ever before.
“We’ve seen exponential growth, award wins and continued success in LatAm thus far, and this move allows us to bring our fantastic games to many more operators with Salsa’s easy-to-use solutions. We’re confident the results will be astounding!”
Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “Pragmatic Play is undeniably one of the most well-recognised and esteemed providers in Latin America, so it’s a no-brainer to integrate its excellent offerings into our umbrella.
“We work to bring the best games in the industry in the LatAm region, and we’re honoured to now be able to supply Pragmatic Play’s releases. We look forward to a strong and successful partnership.”
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.
EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.
According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.
The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.
EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.
The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.
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