Latest News
PRAGMATIC PLAY SIGNS LATAM PARTNERSHIP WITH SALSA TECHNOLOGY
The provider signs an important commercial agreement with Salsa Technology in Latin America.
Pragmatic Play, a leading content provider to the iGaming industry, has taken a major step in bolstering its position in Latin America after partnering with Salsa Technology, the iGaming solutions provider in the region.
As a result of the deal, even more players in Latin America will now be able to access Pragmatic Play’s extensive portfolio of games. The agreement includes its expansive and impressive collection of slots, with award-winning classics such as Gates of Olympus
and Sugar Rush
alongside recently-released titles such as Zeus vs Hades – Gods of War
. And also, Spaceman, its renowned flagship game in LatAm.
The provider’s live casino vertical is also being aggregated, with player-favourite games such as Sweet Bonanza CandyLand and PowerUP Roulette included, alongside classic table games with intriguing twists.
Additionally, Salsa Technology will benefit from Pragmatic Play’s Virtual Sports content, including detailed 3D renderings of sports such as horse and greyhound racing, football, and motorsport.
The agreement is a substantial one for Pragmatic Play in the region. It follows several recent partnerships with Vem Betar, Juegalo and Land Vegas, showcasing Pragmatic Play’s commitment to reaching as many Latin American players as possible and continuing its growth in the market.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re extremely excited to be partnering with Salsa Technology in order to bring Pragmatic Play’s content to more players in Latin America than ever before.
“We’ve seen exponential growth, award wins and continued success in LatAm thus far, and this move allows us to bring our fantastic games to many more operators with Salsa’s easy-to-use solutions. We’re confident the results will be astounding!”
Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “Pragmatic Play is undeniably one of the most well-recognised and esteemed providers in Latin America, so it’s a no-brainer to integrate its excellent offerings into our umbrella.
“We work to bring the best games in the industry in the LatAm region, and we’re honoured to now be able to supply Pragmatic Play’s releases. We look forward to a strong and successful partnership.”
Compliance Updates
European Standard on Markers of Harm Now Published – EGBA Members Commit to Alignment
The European Gaming and Betting Association (EGBA) welcomes the publication of the European standard on markers of harm in gambling (EN 18144), on 31 May 2026, through the national standardisation bodies of the European Committee for Standardisation (CEN). EGBA and its members support the standard as an important voluntary baseline for identifying risky gambling behaviour, and its members are committed to aligning their player protection frameworks with the standard across Europe.
The standard establishes a strong baseline for consumer protection across Europe, identifying nine core behavioural markers that operators can use to recognise risky gambling patterns before they escalate:
- changes in stake volume or frequency.
- speed or intensity of play.
- deposit frequency, size, or failed deposits.
- withdrawals and cancelled withdrawals.
- player-initiated contact.
- gambling session duration or time-of-day play.
- use of multiple products.
- net losses or loss trajectories over time.
- changes to safety tools such as limits and self-exclusion.
EGBA proposed this initiative to CEN in 2022 and actively participated in its development alongside operators, national authorities, academics, and other harm prevention stakeholders. The resulting standard – the first of its kind in the gambling industry – is grounded in the latest research and received overwhelming approval from national standardisation bodies in October 2025.
EGBA members are already putting the standard into practice in Europe:
• Most members already monitor all nine behavioural indicators, with many having embedded them across all their operations.
• Members apply risk-scoring models to continuously assess player behaviour and flag emerging risk patterns.
• Members are committed to progressive alignment with the standard across all their operations.
“This is an important milestone for player protection in Europe. When widely adopted, this voluntary standard will lead to earlier identification of risky play and, ultimately, better protection for players. Our members are ahead of the curve on implementation – they are already applying many aspects of the standard and are committed to alignment across their European operations. We encourage other operators to adopt the standard and help raise the bar on player protection across Europe,“ said Maarten Haijer, Secretary General of EGBA.
As a voluntary tool, the standard complements existing national regulatory frameworks across Europe. In some jurisdictions, certain markers may not be applicable where they conflict with national law, and implementation will reflect the regulatory realities of each market. EGBA remains committed to supporting its members and the wider industry to drive implementation of the standard across Europe.
The standard (EN 18144) is now available for purchase from national standardisation bodies across Europe.
The post European Standard on Markers of Harm Now Published – EGBA Members Commit to Alignment appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games Releases Pinatas Festival World Cup
ELA Games has released its latest slot game, Pinatas Festival World Cup. Featuring an absorbing narrative, this title shows how the studio naturally adapts popular releases for major calendar moments. The game merges the festive, colourful spirit of a carnival with the thrill of international tournament play, offering players a front-row seat to the action.
The original Pinatas Festival became incredibly popular for its bright, contrasting animation and upbeat Mexican street fiesta theme. With the World Cup being hosted across the Americas, giving the title a seasonal evolution felt like the perfect way to celebrate. The studio took the lively street party atmosphere and expanded it, blending the familiar celebration with the energy of a major tournament.
A Striking Visual Upgrade for the World Cup
The World Cup is unrivalled in its sheer size, uniting billions of fans worldwide and dominating sporting conversation. Releasing the game in the build-up to the big matches gives players the perfect way to embrace the football spirit, tapping into that worldwide anticipation. To match the prestige and scale of the world’s biggest sporting competition, Pinatas Festival World Cup introduces major artistic upgrades crafted specifically for the tournament. The studio has meticulously refined the graphics to deliver a sharp, radiant experience that pops on every spin.
The visual updates feature an extensive cast of characters, each brought to life to represent the passion of the fans. These characters have been outfitted in updated costumes with smoothly integrated, enlarged national flag logos to be perfectly on brand with the atmosphere of the tournament. This attention to detail brings the football energy straight to the screen, allowing players to feel the pride of the games as the action unfolds.
Capturing the Global Energy
Creating an authentic sports-themed title demands a complete understanding of the atmosphere that makes these tournaments so memorable. The development team focused intently on translating the roar and anticipation of a stadium crowd into an all-encompassing entertainment experience.
Marharyta Yerina, Managing Director at ELA Games, said: “Our entire design for Pinatas Festival World Cup completely revolves around capturing the global energy of the tournament. We poured the excitement of the stadium and the passion of the fans into the atmosphere, creating a space that feels like a worldwide celebration of the sport. It is an excellent opportunity to design a World Cup-themed game for our loyal players, making this project particularly enjoyable for our entire team. We really wanted to convey the immense size and feel of the tournament in slot form.”
The post ELA Games Releases Pinatas Festival World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Arnold
Arnold Ash sponsors Arthurian League’s 2026 US Tour
Arnold Ash, the executive recruitment and advisory specialist, has become sponsor of the Arthurian League’s US Tour, culminating in the inaugural Transatlantic Cup – a prestigious fixture between title-winning English and American amateur sides.
Marking 250 years of US independence, the game is scheduled during the 2026 World Cup, taking place on Friday 26 June in Philadelphia, the birthplace of American independence.
US amateur champions West Chester United SC are holders of the 2025 US Adult Soccer Association (USASA) National Amateur Cup. They will host a side representing England’s Arthurian League, which won the 2024 FA Inter-League Cup and features some of the oldest football clubs ever, including former FA Cup winners Old Etonians and Old Carthusians.
Arnold Ash’s logo will appear on the front of the Arthurian side’s white and red England kit. As the team’s headline partner the deal covers the travelling squad’s full 12-day tour with additional matches against New York Athletic Club and Boston Bolts.
The multi award-winning executive recruitment and advisory firm will also benefit from in-stadium branding at the ticketed match at Drexel University’s Vidal Athletic Complex, as well as on the historic event’s online and social channels.
The sponsorship builds on a relationship that saw Arnold Ash sponsor the Arthurian League representative team at the UEFA Regions Cup 2024. Its commitment to grassroots sport and emerging talent has seen the company support a number of charities, including Gloves and Doves, which helps promote unity and coexistence in Israel and the Middle East through the sport of boxing, and sponsor and support rising star boxer ‘Razor Ali’, an Iranian refugee based in London.
Jon Arnold, CEO at Arnold Ash, said: “Arnold Ash has been a proud sponsor of the Arthurian League representative sides at major events before, but it doesn’t get any bigger than this. The team is hugely talented, made up of the top amateur players England has to offer and – as the best-of-the-best – reflect the Arnold Ash core principles of quality, experience and consistency.
“The World Cup is now underway, but for the next five weeks, the Transatlantic Cup is where the real action is at! We wish both England teams the best of luck stateside!”
Billy Jenkins, Manager of the Arthurian League representative team, said: “Arnold Ash’s sponsorship is hugely valuable to our team, and we are incredibly grateful for their continued backing of grassroots football.
“We are honoured to participate in the first-ever Transatlantic Cup and just like England’s professional team hope to be lifting prestigious silverware on US soil in the coming weeks.”
The Transatlantic Cup takes place at 7.30pm on Friday 26 June, 2026 at Drexel University, Philadelphia. Tickets cost $15 and are available at www.wcp.flicket.io.
The post Arnold Ash sponsors Arthurian League’s 2026 US Tour appeared first on Americas iGaming & Sports Betting News.
-
Amusnet7 days agoWeekend Reels | Week 23: Slot Drops & Trends
-
Asia7 days agoPhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
-
Casinò Portorož7 days agoSYNOT Games Enters Slovenian Market with Casino Portorož Partnership
-
Balkans7 days agoStrong Customer Response Marks Successful Belgrade Future Gaming 2026 for NOVOMATIC
-
Endorphina7 days agoEndorphina Releases Football 2026
-
Australia4 days agoNSW Scores with Extended Trading for FIFA World Cup
-
G2 Esports7 days agoG2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON
-
Latest News7 days agoLoud Launches, Quiet Exits Why Partner Culture Outlasts Partner Acquisition



