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PRAGMATIC PLAY SIGNS LATAM PARTNERSHIP WITH SALSA TECHNOLOGY

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The provider signs an important commercial agreement with Salsa Technology in Latin America.

Pragmatic Play, a leading content provider to the iGaming industry, has taken a major step in bolstering its position in Latin America after partnering with Salsa Technology, the iGaming solutions provider in the region.

As a result of the deal, even more players in Latin America will now be able to access Pragmatic Play’s extensive portfolio of games. The agreement includes its expansive and impressive collection of slots, with award-winning classics such as Gates of Olympus™ and Sugar Rush™ alongside recently-released titles such as Zeus vs Hades – Gods of War™. And also, Spaceman, its renowned flagship game in LatAm.

The provider’s live casino vertical is also being aggregated, with player-favourite games such as Sweet Bonanza CandyLand and PowerUP Roulette included, alongside classic table games with intriguing twists.

Additionally, Salsa Technology will benefit from Pragmatic Play’s Virtual Sports content, including detailed 3D renderings of sports such as horse and greyhound racing, football, and motorsport.

The agreement is a substantial one for Pragmatic Play in the region. It follows several recent partnerships with Vem Betar, Juegalo and Land Vegas, showcasing Pragmatic Play’s commitment to reaching as many Latin American players as possible and continuing its growth in the market.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re extremely excited to be partnering with Salsa Technology in order to bring Pragmatic Play’s content to more players in Latin America than ever before.

“We’ve seen exponential growth, award wins and continued success in LatAm thus far, and this move allows us to bring our fantastic games to many more operators with Salsa’s easy-to-use solutions. We’re confident the results will be astounding!”

Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “Pragmatic Play is undeniably one of the most well-recognised and esteemed providers in Latin America, so it’s a no-brainer to integrate its excellent offerings into our umbrella.

“We work to bring the best games in the industry in the LatAm region, and we’re honoured to now be able to supply Pragmatic Play’s releases. We look forward to a strong and successful partnership.”

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Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

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Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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data providers

DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

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DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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content studios

155.io makes fintech debut with Coverd partnership

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155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game™ library, alongside Ducks.io and Snow Run.

The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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