EveryMatrix Press Releases

EveryMatrix acquires DeepCI

Published

3 years ago

July 3, 2023

George Miller

Reading Time: 2 minutes

EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.

EveryMatrix has as of July 1^st 2023 acquired DeepCI and will immediately integrate the team into its operations.

DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888, Betway, and Betsson.

Its proprietary technology monitors tens of thousands of affiliate sites on a global basis with the ability to identify the location of each gaming brand on every page of every website. This allows DeepCI to establish how much exposure each brand receives and how effective it is on each site, page, and market, while providing actionable recommendations to operators.

The service empowers gaming companies to track both their own and their competitor’s performance and make rapid, revenue generating optimisation decisions.

Due to its remarkable growth DeepCI has already reached profitability. DeepCI CEO Lewis Civin will continue to manage the business as an independent part of the EveryMatrix Group.

Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.

“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”

Lewis Civin, Co-founder and CEO, DeepCI, said: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”

“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”

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EveryMatrix introduces Pass The Stats ahead of landmark football year

Published

3 weeks ago

January 16, 2026

Wladimir P.

everymatrix-introduces-pass-the-stats-ahead-of-landmark-football-year

EveryMatrix has upgraded its acclaimed turnkey sportsbook platform for 2026 by launching the player-centric football feature, Pass The Stats.

Pass The Stats allows player-based bets to carry over to their substitute when a player is substituted, removing the risk of an early loss from injury or tactical shifts, thus preserving each bet and automatically assigning it to the new player at the original odds.

Relevant for various stat-based and player prop bet categories such as goalscorers, assists, shots, and cards, the feature will be accessible in several premier competitions like the English Premier League, Champions League, and the upcoming 2026 FIFA World Cup this summer.

At its essence, it seeks to boost player involvement, increase in-game thrill, and act as an effective acquisition and retention resource for EveryMatrix’s worldwide tier-1 operator clientele.

Pass The Stats is the newest feature in EveryMatrix’s sportsbook offerings, joining the 11 sport pre-live and live Bet Builder, Early/Partial/Auto Cash Out, Early Payout, and Odds Boost.

The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.

Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.

“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.

“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”

EveryMatrix is exhibiting at ICE 2026 Barcelona between 19^th to 21^st January at stand 2Q50

The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI agents

EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents

Published

2 months ago

December 4, 2025

George Miller

everymatrix-selects-cevro-ai-to-provide-operators-with-fully-integrated-empathic-ai-support-agents

Reading Time: 2 minutes

A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.

EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.

Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”

Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”

With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.

Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”

Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”

The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.

AI

EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision

Published

2 months ago

December 2, 2025

George Miller

everymatrix-launches-bonus-guardian-to-stamp-out-bonus-abuse-with-ai-precision

Reading Time: < 1 minute

EveryMatrix has launched Bonus Guardian, a next-generation AI-powered tool designed to help iGaming operators identify and prevent bonus abuse – one of the industry’s most damaging and rapidly-evolving fraud types.

Developed as part of EveryMatrix’s BonusEngine and EngageSuite stack, Bonus Guardian allows operators to maximise ROI on marketing spend by detecting fraudulent player behaviour before it impacts margins.

The solution uses AI and machine learning to continuously analyse player activity, adapt to new abuse tactics, and apply role-based responses such as bonus exclusion and withdrawal holds.

This ensures legitimate players continue to enjoy a seamless experience without restrictions and limitations, while abusers are stopped in their tracks.

Bonus abuse accounts for more than 63% of all detected fraud according to recent industry data. Fraudsters are increasingly using AI, automation, and synthetic identities to exploit promotional offers, while traditional, rule-based systems have struggled to keep pace.

Operators must also maintain friction-free onboarding and engaging rewards to stay competitive.

Bonus Guardian addresses this directly, offering a context-aware solution that can be integrated with operators’ systems, such as payment processing and player account. Unlike generic anti-fraud platforms, it is designed specifically for bonus abuse scenarios.

It continuously learns from real-time player data, reducing manual workload and false positives, helping operators:

Prevent revenue loss by flagging and stopping bonus abuse early
Improve segmentation accuracy and player lifetime value
Reduce operational friction with intelligent, role-based fraud controls
Futureproof operations against evolving fraud mechanisms such as deepfakes, AI-generated accounts, and coordinated abuse rings

Stian Enger, Head of Casino, EveryMatrix, said: “Everyone in iGaming knows about the battle between fraudsters and anti-fraud prevention tools. Each side wants to get ahead of the other, but with Bonus Guardian, we strongly believe we have a definite edge.

“Bonus Guardian is not just another fraud filter. It is a living shield that adapts to everything that is thrown at it thanks to the power of AI.”

The post EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision appeared first on European Gaming Industry News.