Latest News
ESA Gaming signs global partnership with Kiron
Innovative games provider ESA Gaming has propelled its global expansion plans after signing a significant distribution agreement with Kiron Interactive.
Utilising Kiron’s expansive reach, the provider can now take its suite of EasySwipe™ content live across numerous regulated markets, including popular titles such as Goal Mine, Pirate Mine and FruitStaxx.
The partnership will enable Kiron, the specialist supplier of virtual sports and numbers games, to further bolster its product offering with ESA Gaming’s array of non-traditional content that is designed to boost cross-sell capabilities and sit seamlessly in the space between sports betting and casino, without cannibalisation.
ESA Gaming has gained traction across a number of jurisdictions in recent months, introducing its unique offering to players across Europe, Africa and LatAm.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Kiron has a phenomenal reach in key target jurisdictions for us, and we’re delighted to be collaborating with them to introduce our portfolio to their partners.
“We’re confident that our EasySwipe™ titles can add real value alongside Kiron’s award-winning offering and look forward to providing new player experiences across the globe.”
Steven Spartinos, Co-CEO at Kiron Interactive, said: “Our established virtual sports and numbers offering continues to excel, being an attractive alternative to traditional sports betting. ESA Gaming’s EasySwipe™ portfolio offers a similar appeal to players looking for quick-resolution alternative betting experiences.
“We’re expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties. We’re excited for what the future holds for us both globally.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
10bet4 days agoEllis Park Stadium signs five-year naming rights deal with 10bet
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
Caesars Rewards7 days ago
Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win
-
affiliate marketing4 days ago
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
-
API integration3 days ago
Belatra signs cooperation deal to distribute slots via VeliGames
-
Compliance Updates4 days ago
KSA Updates Guidelines for Conducting Means Test
-
Big Bass Blast4 days ago
Pragmatic Play adds Big Bass Blast to Big Bass slot series
