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AU10TIX Expands Deployment of ID Verification Solution with NeoGames to Enhance Customer Onboarding, Prevent Fraud and Ensure Compliance
AU10TIX, a global technology leader in identity verification and management, announced that NeoGames S.A., a leading technology-driven provider of end-to-end iLottery and iGaming solutions globally, has joined the AU10TIX portfolio. The partnership follows years of AU10TIX providing a successful identity fraud management service to NeoGames subsidiary Aspire Global. The expanded contract encompasses all NeoGames businesses, including NeoGames and NeoPollard.
The partnership expansion further increases AU10TIX’s significant iLottery and iGaming market presence and reaffirms its commitment to providing superior identity document verification (IDV) and intelligence solutions to global leaders in the industry. AU10TIX’s IDV solution will enhance NeoGames’ suite of companies’ customer onboarding process and enhance compliance with global regulations. AU10TIX’s comprehensive range of features, including a secure web app, IDV/biometric capabilities, and secure form management enables the companies to automate their identity verification processes, eliminating manual procedures and reducing the risk of fraud. The solution also supports NeoGames’ commitment to compliance and responsible gaming practices.
“Together, AU10TIX and NeoGames are driving efficiency, security, and trust in the digital gaming experience,” said Dan Yerushalmi, CEO of AU10TIX. “It is humbling to receive such support from one of the key players in the iLottery/iGaming sector, and we look forward to a long and productive partnership.”
With years of experience and a deep understanding of the market, NeoGames is known for delivering high-quality gaming solutions.
“By expanding our partnership with AU10TIX, we are reinforcing our commitment to deliver a safe, secure and seamless gaming experience for our valued customers,” said Rinat Belfer, COO, NeoGames. “Aspire Global has enjoyed strong collaboration with AU10TIX for years, so we felt that the logical next step was to expand the service to our full portfolio of companies.”
Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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