SPRIBE, the development house behind Aviator, the world’s number one crash game with more than ten million monthly active players, has strengthened its senior management team with the appointment of Giorgi Tsutskiridze as Chief Commercial Officer.

Giorgi is an industry veteran having held senior roles at BetConstruct, VBet and Adjarabet and is also a serial entrepreneur. “This includes founding and leading HawX, an iGaming-focused CRM company that helps online casino brands retention and reactivation to the next level that boosts online casinos KPIs.”.

As SPRIBE’s Chief Commercial Officer, Giorgi has been tasked with working closely with the various departments across the organisation for budgeting, sales processes and marketing strategies including branding and advertising.

This includes leading and scaling the sales, business development and customer success teams, creating accountability within the company by deploying appropriate metrics and coordinating compensation and promotion within these metrics.

He is also responsible for defining sales objectives and driving the team to achieve targets, while also working with the marketing team to develop strategies that ultimately boost product and company awareness.

Giorgi joins SPRIBE at an exciting time for the organisation as it continues to grow its portfolio of Turbo Games off the back of the run-away success of Aviator, which is now live with more than 2000 casino brands in markets from Europe to America, Asia to Africa.

The company has also just rolled out its next-generation poker client, offering unrivalled engagement and player interaction.

David Natroshvili, CEO at SPRIBE, said: “Giorgi is an incredible talent, and we are thrilled to welcome him to SPRIBE as Chief Commercial Officer. He has the experience and skills required to take the organisation to the next level and will take a hands-on approach to share his expertise across our teams.

“SPRIBE is known for Aviator, but we have a growing portfolio of Turbo Games and other titles such as poker that offer a fun, social experience, and Giorgi will ensure that more operators and players are aware of our full portfolio of titles than ever before.

“That we have been able to secure such a talent shows that SPRIBE has reached the top tier of content providers and I look forward to working with Giorgi as the business goes from strength to strength.”

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, added: “SPRIBE is flying high right now and I am delighted to join such an innovative, cutting-edge company and to share my knowledge and experience with its incredible team.

“This is an important role for SPRIBE to fill and I am honoured to have been offered the position and to help drive growth and further establish the company as a pioneering content provider to online casino operators and sportsbooks.”