Africa
KIRON LAUNCHES AFRICAN EXPANSION WITH NEW LOTTO CHANNEL, UK NUMBERS

Kiron Interactive has launched UK Numbers, a lotto draw TV channel designed specifically for African markets which is set to bring huge opportunities for both operators and players.
The established provider has rolled out its all-new, bespoke 24/7 channel which delivers a select mix of market-leading numbers products across the continent.
A world-class, fixed odds, lotto draw channel, UK Numbers features a mix of formats with two distinct products that are expected to make a significant market impact in Africa.
The 49’s live draw will be broadcast twice daily, presented by a team of energetic and well-loved presenters. Globally popular for over 25 years, 49’s presents the chance to land big wins from small stakes with the pick of six balls from a 49-ball format.
Offering the perfect solution to the high demand for such content, 49’s is accompanied by the newer, higher frequency and high-margin 39’s product, which features a draw of fewer numbers every three minutes, 24/7 carefully designed to maximise betting opportunities.
Just like in other international markets, there has been a significant surge in the popularity of low-stakes, high-turnover gaming in Africa. UK Numbers is well-positioned to leverage this growing demand by offering a format that aligns with players’ preferences and actively caters to their needs.
Thanks to Kiron’s extensive local knowledge, its network of partners and established name among African operators and players, UK Numbers and its two draws are set to make their mark among the continent’s diverse markets.
Kiron Co-CEO, Steven Spartinos said: “The launch of our new channel brings exciting news for lottery enthusiasts in Africa. It provides them with the perfect opportunity to win substantial prizes with minimal investments, catering to their preferences.
“With the 49’s draw taking place twice daily and the introduction of the brand new 39’s product occurring every three minutes, players now have an even wider range of options and greater chances of success across various market demographics.
“We have witnessed the tremendous impact that the right 24/7 numbers products can have in other markets, and we are confident that our new channel will replicate that success.”
Africa
MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.
Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.
Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.
Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.
Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”
Mula League is now live on the MulaSport platform.
The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.
Africa
Rise & Hustle partners with Altenar to power its new sportsbook offering

Next-gen operator launches sport betting with award-winning platform provider
Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.
As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.
Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.
The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.
Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.
The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.
Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.
“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”
Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.
“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”
The post Rise & Hustle partners with Altenar to power its new sportsbook offering appeared first on European Gaming Industry News.
Africa
Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators

The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).
On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.
As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.
Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.
The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.
The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.
Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.
The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.
The post Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators appeared first on European Gaming Industry News.
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