Latest News
10bet chooses Sumsub for streamlined identity verification and increased global pass rates
Sumsub is pleased to announce a new collaboration with 10bet, a leading global sports betting and games operator.
10bet has integrated Sumsub’s verification platform into its existing systems, providing its 1M+ global customers with a comprehensive solution that includes user onboarding, age verification, proof of address check, and more. With its user-friendly interface and customizable verification flow, Sumsub ensures bulletproof fraud protection and full compliance with AML regulations while keeping 10bet’s global user pass rates high.
In particular, 10bet has signed up for Sumsub’s 1click onboarding solution in Brazil. This solution empowers 10bet to instantly verify bettors from Brazil without scanning their documents. All they need to do is provide their CPF number and pass a quick liveness (facial biometrics) check. This lightning-fast, document-free verification process is possible thanks to Sumsub’s direct access to government databases in Brazil containing citizens’ full names, dates of birth, addresses, photos, and other details. All the data is cross-checked automatically, and a person doesn’t need to upload any documents. For local users, 1click verification feels familiar, since people are already used to providing their ID number for verification, and every Brazilian citizen knows their CPF number by heart.
“We are excited to start working together with Sumsub, a global leader in user verification, anti-fraud and AML compliance. By combining our online sports betting expertise with Sumsub’s top-notch verification technologies, we are confident that we can streamline the onboarding process for our global bettors and enjoy increased user pass rates while mitigating fraud risks and safeguarding responsible gambling,” comments Nir Saadon, COO at 10bet.
“We are thrilled to announce our global collaboration with 10bet. Our platform has been designed to simplify and streamline the onboarding process for businesses while ensuring the highest level of compliance and enhancing user conversion. Offering our document-free verification for Brazilian bettors brings us special joy since Brazil is one of our focus markets. Sumsub provides a full stack of services for online gambling operators aiming at global growth, and we are constantly working to improve the quality of our offerings to stay ahead of the game,” adds Andrew Sever, co-founder and CEO of Sumsub.
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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