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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.

Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell Link, Clover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.

A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.

With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.

Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.

The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.

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LiveScore Bet, the fast-growing sportsbook within the LiveScore ecosystem, has launched ‘Play With Control’, a new responsible gambling campaign fronted by its European Brand Ambassador, Premier League legend Dimitar Berbatov.

The UK campaign kicks off on Safer Gambling Week, which runs from the 17th to 23rd November 2025 in the UK and Ireland, highlighting the importance of staying in control when betting, a trait that defined Berbatov’s remarkable career both on and off the pitch.

Known for his flawless first touch and calmness under pressure, Berbatov’s control didn’t come by chance. It was the result of mental discipline, careful preparation and a deep understanding of his own abilities. Across his entire Premier League career, he never missed a penalty, converting all nine he took. A record that speaks to his preparation and composure in the most high-pressure moments.

Berbatov emphasises the importance of understanding your odds, using the tools available to stay in control and betting with discipline. He reflects on the techniques that shaped his game, from visualisation and meditation to detailed match analysis, and how those same habits can help players make more thoughtful, measured decisions when betting.

These principles translate to responsible gambling. Staying level-headed under pressure, setting deposit limits, and taking time to make informed choices rather than reacting impulsively.

Just as in football, losing control comes at a cost, not only for you but sometimes for your team and the people around you.

These lessons are at the heart of the campaign and brought to life in the hero video: https://www.instagram.com/reel/DRKO5FxDjpn/

Play with control. Stay in control. Bet responsibly.

LiveScore Bet European Ambassador Dimitar Berbatov said: “Control has always been a big part of who I am, both on and off the pitch. For me, it was about staying calm, reading the game and making the right decisions at the right moment. 

As LiveScore Bet’s European Brand Ambassador, I want to remind fans that control is key. It’s the same with betting. You have to know your limits, take your time and stay in control. This campaign is a great way to remind fans that enjoying the game responsibly is the best way to play.”

Sam Sadi, CEO at LiveScore Group said: “Fans come to LiveScore Bet to fuel their passion for sport. Our role is to make sure they can enjoy that passion responsibly, with the right tools and support to stay in control. 

Play With Control shows how taking a calm, measured approach, understanding your odds, and using the available tools can help fans stay in control and gamble responsibly. Dimitar is the perfect ambassador to bring this message to life.”

The post LIVESCORE BET AND DIMITAR BERBATOV ENCOURAGE FANS TO ‘PLAY WITH CONTROL’ THIS SAFER GAMBLING WEEK appeared first on European Gaming Industry News.