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SOFTSWISS Triumphs at EGR Marketing & Innovation Awards with Maltese 360 Campaign
SOFTSWISS, a leading online casino software provider, celebrates the resounding success of its Maltese 360 Campaign at the prestigious EGR Marketing and Innovation Awards. The campaign, expertly crafted by the SOFTSWISS Marketing Team, has been crowned the winner in the ‘B2B Marketing Campaign’ category, receiving well-deserved recognition for the outstanding display of exceptional creativity, innovation, and marketing prowess.
Implemented in two stages, the Maltese 360 Campaign was strategically launched last year to coincide with the SiGMA Europe 2022 – a prominent event that brings together iGaming leaders to showcase the industry’s breakthrough solutions and technologies. The first stage, titled Blazing In, had a twofold purpose: to amplify brand awareness and recognition in Malta while providing visitors and residents with an exceptional array of activities to elevate their iGaming experience. The second stage, accompanied by the slogan Bringing the Heat, featured vibrant, creative, and eye-catching visuals with red hot chilli peppers. This visual representation perfectly captured the essence of the SOFTSWISS brand philosophy, sprinkling a delightful dash of spice into the menu of the company’s innovative offerings.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressed her delight at this achievement, stating: “We are incredibly honoured to receive this prestigious award for our Maltese 360 Campaign. It is a testament to the hard work and dedication of our talented Marketing Team. We are constantly pushing the boundaries to create impactful marketing campaigns that not only showcase the incredible benefits of the SOFTSWISS solutions but also deliver tangible business outcomes and enhance the effectiveness of marketing communications. This award is a powerful motivation for us to continue delivering exceptional results.”
The company’s triumph at the EGR Marketing and Innovation Awards solidifies its unwavering commitment to excellence and ongoing endeavours to deliver groundbreaking solutions to its clients. SOFTSWISS is now preparing to showcase its innovative products at the upcoming industry events, including SiGMA Americas 2023 in São Paulo, iGaming NEXT Valletta’23 in Malta, and iGB L!VE 2023 in Amsterdam. Attendees will have the opportunity to meet with SOFTSWISS experts and gain insights into the latest iGaming trends, explore advanced engagement tools, and dive into captivating discussions on the hottest industry topics.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
New instant game adds energy management and rebuy mechanics across 40 levels, letting players cash out or continue while keeping multiplier progress.
Million Games has launched Infinite X, a progression-based instant game, the studio said on 9 June 2026 in Skövde, Sweden. The release targets operators and aggregators via Million Games.
The game uses a continuous progression model rather than a single-event outcome. Players guide a character, Joe, up a staircase of 32 steps across 40 levels, with each step consuming energy and every 5th step restoring it.
Multiplier growth builds as players climb, with the option to cash out at any point. Players can also rebuy to continue from their current position while retaining both progress and multiplier, with rebuy costs scaling based on progression and potential reward.
“Infinite X represents a different way of thinking about instant games,” said Thomas Nimstad, CEO of Million Games. “Instead of focusing on a single result, we’ve built an experience around progression, strategy, and player control. By combining multiplier growth, energy management, and rebuy decisions, Infinite X creates a gameplay loop that feels engaging from the first step to the last.”
Million Games said Infinite X includes energy-based progression, randomised power-ups, and an accelerating multiplier curve designed to reward players for pushing further.
The post Million Games launches Infinite X with progression-based crash gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BMM Testlabs, BIG Cyber and RG24seven plan meetings at Booth 31-32 on June 17-18 at the Jockey Exhibition Center.
BMM Innovation Group (BIG) says it will exhibit at the Perú Gaming Show (PGS) on June 17-18 at the Jockey Exhibition Center in Lima, Perú.
The company will be located at Booth No. 31-32, where it plans to meet with gaming suppliers, operators, and regulators to discuss testing and certification through BMM Testlabs, cybersecurity services under BIG Cyber, and compliance-focused online training via RG24seven Virtual Training.
BMM Testlabs’ Senior Vice President Rubén Baptista said, “Perú has been an important market for BMM for many years, and we are proud to continue supporting the country’s growing gaming industry. At BIG, we help our customers with more than just product compliance. We also help them strengthen cybersecurity, train employees, and prepare for long-term success in regulated gaming markets across the globe.”
BIG said it has supported the Peruvian gaming industry for nearly two decades and was among the first laboratories approved to test and certify online gaming and sports betting products under Perú’s new regulatory framework. The company is directing attendees to Booth No. 31-32 to schedule meetings during PGS 2026.
The post BMM Innovation Group confirms Perú Gaming Show presence in Lima appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BMM Testlabs
BMM INNOVATION GROUP TO SHOWCASE COMPLIANCE, CYBERSECURITY, AND TRAINING SOLUTIONS AT PERÚ GAMING SHOW JUNE 17-18 IN LIMA
BMM Innovation Group (“BMM”, “BIG Group”, or “BIG”), a global technology company providing compliance testing, cybersecurity, and training solutions for the regulated global gaming industry, today announced that it will exhibit at the Perú Gaming Show (PGS) June 17-18 at the Jockey Exhibition Center in Lima, Perú.
BIG will welcome gaming suppliers, operators, and regulators to Booth No. 31-32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services.
Perú continues to be one of the fastest-growing and most important gaming markets in Latin America. As the market grows, gaming companies are looking for trusted partners that can help them launch products faster, meet regulatory requirements, strengthen cybersecurity, and protect their brands.
BMM Testlabs’ Senior Vice President Rubén Baptista said, “Perú has been an important market for BMM for many years, and we are proud to continue supporting the country’s growing gaming industry. At BIG, we help our customers with more than just product compliance. We also help them strengthen cybersecurity, train employees, and prepare for long-term success in regulated gaming markets across the globe.”
BMM has supported the Peruvian gaming industry for nearly two decades and was among the first laboratories approved to test and certify online gaming and sports betting products under Perú’s new regulatory framework.
Visitors to BMM’s Booth No. 31-32 can learn more about:
- Product testing, certification, and inspection services from BMM Testlabs.
- Managed cybersecurity, penetration testing, vulnerability assessments, and PCI:DSS services from BIG Cyber.
- Compliance-grade online training from RG24seven Virtual Training, available in English, Spanish, and Portuguese.
To schedule a meeting with the BIG team during PGS 2026, visit Booth No. 31-32 or book a meeting: worldtour.bmm.com/
The post BMM INNOVATION GROUP TO SHOWCASE COMPLIANCE, CYBERSECURITY, AND TRAINING SOLUTIONS AT PERÚ GAMING SHOW JUNE 17-18 IN LIMA appeared first on Americas iGaming & Sports Betting News.
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