Latest News
SOFTSWISS Triumphs at EGR Marketing & Innovation Awards with Maltese 360 Campaign
SOFTSWISS, a leading online casino software provider, celebrates the resounding success of its Maltese 360 Campaign at the prestigious EGR Marketing and Innovation Awards. The campaign, expertly crafted by the SOFTSWISS Marketing Team, has been crowned the winner in the ‘B2B Marketing Campaign’ category, receiving well-deserved recognition for the outstanding display of exceptional creativity, innovation, and marketing prowess.
Implemented in two stages, the Maltese 360 Campaign was strategically launched last year to coincide with the SiGMA Europe 2022 – a prominent event that brings together iGaming leaders to showcase the industry’s breakthrough solutions and technologies. The first stage, titled Blazing In, had a twofold purpose: to amplify brand awareness and recognition in Malta while providing visitors and residents with an exceptional array of activities to elevate their iGaming experience. The second stage, accompanied by the slogan Bringing the Heat, featured vibrant, creative, and eye-catching visuals with red hot chilli peppers. This visual representation perfectly captured the essence of the SOFTSWISS brand philosophy, sprinkling a delightful dash of spice into the menu of the company’s innovative offerings.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressed her delight at this achievement, stating: “We are incredibly honoured to receive this prestigious award for our Maltese 360 Campaign. It is a testament to the hard work and dedication of our talented Marketing Team. We are constantly pushing the boundaries to create impactful marketing campaigns that not only showcase the incredible benefits of the SOFTSWISS solutions but also deliver tangible business outcomes and enhance the effectiveness of marketing communications. This award is a powerful motivation for us to continue delivering exceptional results.”
The company’s triumph at the EGR Marketing and Innovation Awards solidifies its unwavering commitment to excellence and ongoing endeavours to deliver groundbreaking solutions to its clients. SOFTSWISS is now preparing to showcase its innovative products at the upcoming industry events, including SiGMA Americas 2023 in São Paulo, iGaming NEXT Valletta’23 in Malta, and iGB L!VE 2023 in Amsterdam. Attendees will have the opportunity to meet with SOFTSWISS experts and gain insights into the latest iGaming trends, explore advanced engagement tools, and dive into captivating discussions on the hottest industry topics.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Amusnet
Amusnet Releases Cocktail Splash, a Tropical-themed Crash Game
Amusnet has released Cocktail Splash, a high-energy crash game that blends summer vibes, fast decision-making and adrenaline-fueled gameplay into a bold new entertainment experience.
Set in a vibrant tropical ocean, Cocktail Splash throws players into a thrilling chase where a fearless rider glides across sparkling waves, cocktail in hand – while a relentless shark closes in, determined to steal the prize. Every second on the water raises the stakes as the multiplier climbs and tension builds, turning each run into a split-second decision: cash out or push further before the shark strikes.
At the heart of the gameplay is a simple but powerful risk-reward loop, enhanced by the 50% Cash Out feature, allowing players to secure part of their winnings while staying in the action for additional upside. This added layer of control creates more strategic depth without slowing down the fast-paced excitement.
Inspired by the signature Cocktail Rush experience, Cocktail Splash evolves the concept with sharper pacing, expressive visuals and an even more immersive crash structure. Powered by a Provably Fair algorithm, the game ensures transparent outcomes while maintaining the intensity and unpredictability that defines the genre.
With its mix of tropical aesthetics, instant engagement and high-stakes chase mechanics, Cocktail Splash reinforces Amusnet’s focus on delivering innovative, entertainment-driven crash titles designed to stand out in competitive game lobbies.
Amusnet continues to push the crash category forward – creating experiences that are not only visually striking but built to keep players on the edge of their seats from the first second to the last splash.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases Cocktail Splash, a Tropical-themed Crash Game appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Tim Miller Announces Departure from UK Gambling Commission
The UK Gambling Commission has announced that Tim Miller, Executive Director of Policy & Research, has decided to leave the Commission in September 2026 after 10 years of service.
Following his departure, Tim will take up a new role outside of the British regulated gambling industry, supporting governments, regulators and other organisations that are developing and overseeing gambling regulatory systems around the world.
During his time at the Commission, Tim has played a leading role in strengthening the Commission’s research and evidence base, bringing greater rigour and robustness to its research framework. He has overseen the development and launch of the Gambling Survey for Great Britain – the largest survey of its kind anywhere in the world – helping to transform the evidence available to inform gambling regulation and policy.
Tim has also led the Commission’s work to implement the Government’s Gambling Act Review White Paper, overseeing the introduction of a wide range of new protections and regulatory measures. These include reforms to age verification, financial vulnerability checks, remote game design, direct marketing controls and wider measures to make gambling safer, fairer and free from crime.
Tim Miller said: “I have worked at the Commission longer than anywhere else during my career and have found it the most rewarding and fulfilling role. In large part this has been due to the amazing and dedicated colleagues that I’ve had the pleasure to work alongside. That’s what made it a hard decision to leave but after ten years I felt ready for the next challenge.”
Sarah Gardner, Acting Chief Executive of the Gambling Commission, said: “Tim has provided outstanding service to the Commission for ten years. I would like to thank Tim for his significant contribution to gambling regulation and wish him every success in the future.”
The post Tim Miller Announces Departure from UK Gambling Commission appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Merkur Slots Invests £800K in Two New Venues Creating 20 Jobs
MERKUR Slots has opened two new venues as part of a wider £5m UK investment programme, with further venue expansion planned across the country.
The two £400,000 entertainment centres on Whitechapel Road in London and Bradshawgate in Leigh, will boost local employment with 20 new job role opportunities.
Mark Schertle, chief operating officer at MERKUR Slots’ parent company MERKUR Casino UK, said: “We’re delighted to officially open our new venues and create 20 new job opportunities for the local community. Investment in new venues remains a major focus for us and this latest opening reflects our continued confidence in high street locations across the UK.”
“Every new venue we open creates an average of 10 jobs and, over the past 12 months alone, we have supported more than 600 roles nationwide through new venue openings and continued investment in our existing locations.”
The Whitechapel and Leigh venues feature the latest digital slot machines and bingo games, offering a mix of classic titles and new releases in a modern gaming environment.
Mark added: “We’re incredibly proud of the finished venues and look forward to welcoming customers through the doors in the weeks ahead.”
The MERKUR Community, a programme launched in January 2024, is dedicated to supporting non-for-profit organisations, clubs and events in areas where the company operates, working closely with local groups to identify areas where they can make a positive impact on the lives of local residents.
The post Merkur Slots Invests £800K in Two New Venues Creating 20 Jobs appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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