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Groove relaunch brand with new technology tools and website

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Groove’s new services include a turnkey offering called GrooveOn and a games studio

New back-office technology with smart-data to help maximise operator performance

Aggregator and platform Groove has been on a technology drive to coincide with the company’s update of logo, colour scheme and website at a new web domain: www. groovetech .com. Showing their technology muscles, the latest round of development has been to create new easy-to-use operator tools to further facilitate operator success, including a smart-data capability that gives operators valuable insights on player trends and content to serve players with more and better-suited content.

Over the last seven years Groove has partnered with over 100 content partners as the company has firmly established itself as a competitive platform supporting a significant cluster of casino brands.

The company, Groove Tech, has reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn. The new master brand has a refreshed colour palette, principally to reflect the next generation technology and services now being provided by the company.

Groove’s team has continued to refine their service vision and mission and is working to introduce easy-to-use technology that helps maximise casino ROI through the implementation of data-driven AI that identifies the best games for each market and individual casino brands. The upgraded tech stack is an integral part of the brand rejuvenation and operators such as GreenFeather, Topia and Super Sonic have already begun migrating their casinos to the improved platform.

In addition, the company’s back-office has seamless access to other key differentiators for casino brands, such as tournaments and free spins, which can be deployed rapidly to impact market behaviour and generate excitement around casino brands that translates into game time and sustainable revenue streams.

Through the smart-data enabled back-office, operators are now able to more efficiently gather data on the outcomes of various initiatives in one screen using the new feature, while a new AI lobby is currently in development and should be introduced this year. The tool is easy to navigate and there are plenty of opportunities to discover new content.

With a strong roster of game partners, Groove continues to grow its library of games, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. They include bingo, sports betting, casino games, and content that is compatible with lottery providers.

As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, GrooveStudio, which has a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.

Yahale Meltzer, COO and co-founder at Groove, added: “Groove’s new logo represents the modern, world-class service we offer to our operator cluster; the creativity in our new look is vitally underpinned by significant innovation in our technology platform. We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.”

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Octoplay launches with bet365 in the UK

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Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.

The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.

Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.

The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus

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Zitro has successfully renewed its ISO 27001 certification for the Information Security Management System (ISMS) at its Barcelona Technology Campus. This achievement, framed within the company’s ESG (Environmental, Social and Governance) commitments, reinforces its ongoing commitment to cybersecurity and ensuring the confidentiality, integrity and availability of sensitive customer and employee data.

ISO 27001 is part of the ISO 27000 family of international standards for information security. This framework enables organisations to identify risks, implement effective controls and ensure information protection in line with global best practices, while also ensuring compliance with applicable legal and regulatory requirements.

For Zitro, this recertification confirms the rigorous and continuous work the company carries out in the field of information security. The Barcelona Technology Campus—dedicated to the development of software and hardware for the gaming industry—maintains the highest standards, and this recognition reflects the level of commitment embedded across all its processes.

The post Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances

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Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.

The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.

According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.

To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.

The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.

Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”

In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.

Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.

Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.

In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.

The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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