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Groove relaunch brand with new technology tools and website
Groove’s new services include a turnkey offering called GrooveOn and a games studio
New back-office technology with smart-data to help maximise operator performance
Aggregator and platform Groove has been on a technology drive to coincide with the company’s update of logo, colour scheme and website at a new web domain: www. groovetech .com. Showing their technology muscles, the latest round of development has been to create new easy-to-use operator tools to further facilitate operator success, including a smart-data capability that gives operators valuable insights on player trends and content to serve players with more and better-suited content.
Over the last seven years Groove has partnered with over 100 content partners as the company has firmly established itself as a competitive platform supporting a significant cluster of casino brands.
The company, Groove Tech, has reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn. The new master brand has a refreshed colour palette, principally to reflect the next generation technology and services now being provided by the company.
Groove’s team has continued to refine their service vision and mission and is working to introduce easy-to-use technology that helps maximise casino ROI through the implementation of data-driven AI that identifies the best games for each market and individual casino brands. The upgraded tech stack is an integral part of the brand rejuvenation and operators such as GreenFeather, Topia and Super Sonic have already begun migrating their casinos to the improved platform.
In addition, the company’s back-office has seamless access to other key differentiators for casino brands, such as tournaments and free spins, which can be deployed rapidly to impact market behaviour and generate excitement around casino brands that translates into game time and sustainable revenue streams.
Through the smart-data enabled back-office, operators are now able to more efficiently gather data on the outcomes of various initiatives in one screen using the new feature, while a new AI lobby is currently in development and should be introduced this year. The tool is easy to navigate and there are plenty of opportunities to discover new content.
With a strong roster of game partners, Groove continues to grow its library of games, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. They include bingo, sports betting, casino games, and content that is compatible with lottery providers.
As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, GrooveStudio, which has a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.
Yahale Meltzer, COO and co-founder at Groove, added: “Groove’s new logo represents the modern, world-class service we offer to our operator cluster; the creativity in our new look is vitally underpinned by significant innovation in our technology platform. We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.”
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ACR POKER’S BLAZING HIGH FIVE TOURNAMENT SERIES RETURNS WITH $4 MILLION GUARANTEED THIS APRIL
New ‘Highest Five’ nosebleed events with buy-ins ranging from $5,200 to $25,500 mark the biggest stakes ever seen on ACR Poker
ACR Poker’s most lit week is back with the return of The High Five Tournament Series from April 19th to 23rd, bringing $4 Million GTD across 50 events. Each day brings a full slate of action, with 10 smoking tourneys firing daily including five high-stakes events featuring buy-ins of $44 and over and five low-stakes events with buy-ins of $33 and under.
And this year, the stakes are even higher with the new ‘Highest Five’ tourneys added on top. For the first time, ACR Poker is rolling out elite nosebleed tourneys designed for the game’s boldest players. Two nosebleed events will take place each day of the High Five Tournament Series with buy-ins from $5,200 to $25,500, marking the biggest stakes ever seen on ACR.
The High Five Tournament Series Main Event will take place on Monday, April 20th, featuring a $420 buy-in and a $200,000 GTD prize pool. The schedule also includes a special rebuy and add-on day on Monday, April 20th and a PLO day on Wednesday, April 22nd.
And the action doesn’t stop there. Players can blaze up the standings in the High Five Leaderboard Competition, where more than $25,000 in prizes are up for grabs, including $2,650 Venom seats, tourney tickets and The Golden Bong trophies. Simply by playing in High Five events, players will earn points towards either the High Leaderboard (buy-ins of $44 and over) or the Low Leaderboard (buy-ins of $33 or under).
The stakes are high and so are the names stepping in. ACR Pro Chris Moneymaker is locked in to play every Highest Five event, and so is CEO Phil Nagy. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”
For more information, visit ACRPoker.eu.
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ACR Poker will run The High Five Tournament Series from April 19 to 23, 2026, with $4 million guaranteed across 50 tournaments, according to the operator.
The schedule lists 10 events per day, split between five higher buy-in tournaments ($44 and over) and five lower buy-in tournaments ($33 and under).
The operator is also adding new ‘Highest Five’ events—two per day—positioned as “nosebleed” tournaments with buy-ins ranging from $5,200 to $25,500. ACR Poker said these are the biggest stakes it has offered on the platform.
The series Main Event runs Monday, April 20, with a $420 buy-in and a $200,000 guaranteed prize pool. ACR Poker also flagged a rebuy and add-on day on April 20 and a dedicated PLO day on Wednesday, April 22.
A leaderboard promotion will award more than $25,000 in prizes, including $2,650 Venom seats, tournament tickets and “The Golden Bong” trophies. Points accrue via High Five events and are split into a High Leaderboard ($44 and over) and Low Leaderboard ($33 or under).
ACR Poker said ACR Pro Chris Moneymaker and CEO Phil Nagy plan to play every Highest Five event. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”
The post ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Creedroomz has launched Road to El Dorado, a new live casino game show it calls its largest production to date. The title is built around a wheel-of-fortune mechanic and four bonus rounds, with a studio set designed around an Aztec theme.
The main wheel has 54 segments, with base numbers 1, 2, 5 and 10, plus four bonus spots. Creedroomz said each segment has its own payout multiplier, and that after bets close a random number or bonus segment may receive an added multiplier of up to x50.
Creedroomz said the game includes four bonus rounds: Marble Race, a physical marble race in-studio with payouts up to 6,250×; Boom Blast, a 3D bonus where players choose one of three cannons with multipliers up to x100 on low risk and up to x500 on high risk; Dice Fight, shown on an LED screen with random multipliers up to 10,000x and rerolls on ties; and Eldorado, a multi-level pick-and-reveal bonus where multipliers combine across four levels, with a fifth “Zenith” level unlocked by finding hidden diamonds.
“With Road to El Dorado, we didn’t just want to build a wheel; we wanted to build a world,” says Arturs Fjodorovs, CPO at Creedroomz. “By combining physical studio elements with RNG-driven 3D visuals, we’ve created a multi-layered experience that offers something for every type of player. It is a true spectacle for operators and a goldmine for engagement.”
Creedroomz: https://creedroomz.com/ Official company site for product and portfolio context.
Malta Gaming Authority (MGA): https://www.mga.org.mt/ Relevant regulator for verifying licensing and game supply credentials if applicable.
UK Gambling Commission (UKGC); https://www.gamblingcommission.gov.uk/ Relevant regulator for checking market access and licensing where applicable.
The post Creedroomz launches Road to El Dorado live casino game show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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