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Groove relaunch brand with new technology tools and website
Groove’s new services include a turnkey offering called GrooveOn and a games studio
New back-office technology with smart-data to help maximise operator performance
Aggregator and platform Groove has been on a technology drive to coincide with the company’s update of logo, colour scheme and website at a new web domain: www. groovetech .com. Showing their technology muscles, the latest round of development has been to create new easy-to-use operator tools to further facilitate operator success, including a smart-data capability that gives operators valuable insights on player trends and content to serve players with more and better-suited content.
Over the last seven years Groove has partnered with over 100 content partners as the company has firmly established itself as a competitive platform supporting a significant cluster of casino brands.
The company, Groove Tech, has reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn. The new master brand has a refreshed colour palette, principally to reflect the next generation technology and services now being provided by the company.
Groove’s team has continued to refine their service vision and mission and is working to introduce easy-to-use technology that helps maximise casino ROI through the implementation of data-driven AI that identifies the best games for each market and individual casino brands. The upgraded tech stack is an integral part of the brand rejuvenation and operators such as GreenFeather, Topia and Super Sonic have already begun migrating their casinos to the improved platform.
In addition, the company’s back-office has seamless access to other key differentiators for casino brands, such as tournaments and free spins, which can be deployed rapidly to impact market behaviour and generate excitement around casino brands that translates into game time and sustainable revenue streams.
Through the smart-data enabled back-office, operators are now able to more efficiently gather data on the outcomes of various initiatives in one screen using the new feature, while a new AI lobby is currently in development and should be introduced this year. The tool is easy to navigate and there are plenty of opportunities to discover new content.
With a strong roster of game partners, Groove continues to grow its library of games, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. They include bingo, sports betting, casino games, and content that is compatible with lottery providers.
As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, GrooveStudio, which has a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.
Yahale Meltzer, COO and co-founder at Groove, added: “Groove’s new logo represents the modern, world-class service we offer to our operator cluster; the creativity in our new look is vitally underpinned by significant innovation in our technology platform. We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.”
Blueprint Gaming
Blueprint Gaming announces The Goonies Quest for Treasure 3 slot
Blueprint Gaming has announced The Goonies
Quest for Treasure 3, the latest slot in its licensed The Goonies
series. The game introduces new modifiers, a reworked One-Eyed Willy trail and a layered bonus structure.
Blueprint said the new title builds on the performance of its earlier releases, naming The Goonies
Megaways
Quest for Treasure Jackpot King
and The Goonies
Quest for Treasure 2 as its top-performing launches. The company said both games have performed strongly across regulated markets including the Netherlands, Sweden, Denmark, Canada, and the UK and Ireland.
In Quest for Treasure 3, Collect symbols progress players along a reworked trail that ends in a new Chest of Riches feature. When unlocked, the One-Eyed Willy treasure chests switch to showing four key holes. Skeleton Key symbols can add keys to any of three chests, and when the bonus triggers, the number of keys in play determines which feature is awarded, including Collect upgrades or added Mystery and Cash symbols.
The bonus game uses red, blue and green chest-themed Bonus symbols: one or two can randomly unlock Treasure Spins, while three guarantees entry, with each chest carrying a different modifier. Blueprint also said Collect symbols during Treasure Spins can grant up to five extra spins and 10x multipliers. Sloth returns as a random reel appearance that can unlock modifiers including Bonus Boost, Cave In, Dynamite Blast, Hidden Treasure and Pinchers of Peril.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Following the strong performance of the previous two releases, we wanted The Goonies
Quest for Treasure 3 to deliver even more action-packed moments for players.
“With new modifiers, enhanced bonus pathways and a revamped One-Eyed Willy trail, this latest instalment builds on everything fans enjoy about the franchise while introducing fresh layers of excitement throughout the gameplay experience.”
The post Blueprint Gaming announces The Goonies Quest for Treasure 3 slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Granny’s Wild
Play’n GO Releases its Latest Video Slot Granny’s Wild
Play’n GO has released Granny’s Wild, a 5-reel video slot where a quiet habit becomes a full-scale spectacle when Granny’s long-hoarded coin jar finally splits open.
Nobody really clocked how serious Granny was about her spare change. The jar sat there for years, always a little heavier, always a little louder, always one clink away from giving the game away. Call it thrift. Call it routine. Granny calls it preparation.
When the moment arrives, she does not make a fuss. A small grin. A neat adjustment of those unmistakable glasses. Then the switch flips and the familiar front room turns into a riot of colour, with coins skittering across the reels as her jar snaps to attention, gathering up every shiny reminder of the plan she has been building for decades.
Granny’s Wild leans into that contrast – cosy charm on the surface, calculated mischief underneath. Coins are not just part of the décor, they are the story’s engine, pulled into Granny’s trusty jar as the scene grows louder and brighter. Scratch cards and sudden bursts of motion add to the sense that Granny has a few more tricks tucked away than anyone ever suspected, while the tone stays light, cheeky, and proudly character-led.
Play’n GO has a knack for giving its worlds a clear personality, and Granny fits right in – an unlikely mastermind whose calm confidence carries the entire experience. It is a story about patience paying off, about ordinary objects turning into something theatrical, and about never underestimating the person who has been quietly preparing in the background.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Granny’s Wild is built around a character who feels instantly familiar, then immediately surprises you. Granny’s coin jar is her calling card – and once it cracks open, the whole world follows her lead.”
The post Play’n GO Releases its Latest Video Slot Granny’s Wild appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content provider
ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression
ENJOY Gaming has launched Grand Lightning Boost, an updated version of its Grand Lightning slot that increases the impact of the Boost feature and changes bonus-round progression.
The title keeps a 5×3 reel layout with five pay lines. In the main game, ENJOY Gaming said the Boost symbol multiplies visible Bonus values by x2, x3 or x5 and pays them instantly. In the Hold and Win Bonus Game, Boost multiplies Bonus values and then takes its own Bonus value.
The supplier has also updated the “Grand progression” mechanic. During the Bonus Game, when a full column is filled with Bonus or Boost symbols, the column is collected and cleared, completing one letter in G-R-A-N-D. Completing all five letters awards a Grand Jackpot worth x1000.
ENJOY Gaming said Grand Lightning Boost also includes an Extra Bonus Game and “Lucky Spin” presentations, plus Bonus Buy and Super Bonus Buy options.
Dimokratis Papadimos, Director of Account Management at ENJOY Gaming, said: “With Grand Lightning Boost, our goal was to make every spin feel even more meaningful without overcomplicating the experience.
“By strengthening the Boost feature and adding a clearer sense of progression, we’ve created a version that’s both more engaging and more rewarding for players, while providing operators with a fresh title designed to drive greater retention.”
The post ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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