Africa
Football legend Michael Owens joins SunBet as a Brand Ambassador
In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.
Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.
Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13th birthday celebrations, heralding a new era for the business.
SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.
“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.
“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”
The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.
“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.
From strength to strength
In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.
The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.
In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.
“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.
The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.
Aardvark Technologies
CT Interactive Enters into Strategic Partnership with Aardvark Technologies
CT Interactive has expanded its presence in the African iGaming market through a new strategic partnership with Aardvark Technologies. The partnership marks an important step in the company’s regional growth strategy, with 20 of CT Interactive’s top-performing slot titles now live and available to South African players.
The launched portfolio features a selection of popular player favourites, including Wild Clover, Win Storm, Chilli Madness, 40 Treasures, Lucky Clover and Duck of Luck.
“Partnering with Aardvark Technologies to enter the South African market is an exciting step forward for CT Interactive. Their strong local presence and in-depth market knowledge make them the ideal partner to showcase our portfolio and deliver fresh, high-quality gaming experiences to players across the region,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.
“This partnership with Aardvark Technologies represents an important achievement in our African expansion strategy. South Africa is a key regulated market with significant growth potential, and collaborating with a trusted local operator enables us to deliver our content in full alignment with both player expectations and regulatory requirements,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.
“Adding CT Interactive’s games to our South African offering is an exciting step in strengthening our content strategy in the region. CT Interactive is a well-established provider with a strong global presence, and this partnership allows us to deliver a balanced and engaging portfolio aligned with local player demand,” said Arijus Denisovas, Commercial Director at Aardvark Technologies.
The post CT Interactive Enters into Strategic Partnership with Aardvark Technologies appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Amusnet Appoints Cameron Green as Country Manager for South Africa
Amusnet has appointed Cameron Green as the Country Manager for South Africa, reinforcing the company’s long-term commitment to one of Africa’s most established and strategically important regulated gaming markets.
With more than 25 years of experience across the casino, sports betting and poker industries, Cameron Green joins Amusnet with a reputation built on results. His career spans senior leadership roles across both B2C operators and B2B suppliers, giving him a rare, end-to-end understanding of what drives sustainable performance in regulated gaming environments, from product and operations to compliance, market entry and long-term commercial growth.
In his new role, he will be responsible for driving commercial expansion in South Africa, supporting existing partners, developing new relationships and ensuring Amusnet’s portfolio continues to deliver high standards of performance, compliance and localisation.
“It’s a real privilege to join Amusnet at such a symbolic moment as the company celebrates its 10th anniversary. Amusnet has built a strong global reputation for quality and long-term partnerships, and my focus now is to establish and grow our local presence in South Africa in a way that is sustainable, compliant, and partner-driven. My role is to establish Amusnet’s entity in South Africa and build a strong foundation for growth through close collaboration with local partners, and smart market execution,” Cameron Green said.
Over the past several years, Cameron has played a key role in building and scaling gaming operations across Southern and East Africa, partnering closely with regulators, operators and technology stakeholders to deliver compliant and player-focused solutions. His deep knowledge of South Africa’s gaming landscape, paired with extensive regional experience, positions him strongly to lead Amusnet’s growth strategy and strengthen operator partnerships across the country.
“Cameron’s appointment is a key step for Amusnet in South Africa. His track record in driving growth, building market-ready strategies, and working closely with operators and regulators aligns perfectly with our direction. We’re excited to accelerate our momentum in the country with Cameron leading the way. We believe growth comes from quality content, trust, and long-term collaboration. Cameron embodies that approach. His experience will play a key role as we strengthen our footprint in South Africa and continue delivering high-performing, localised solutions to our partners,” Irina Rusimova, CCO of Amusnet, said.
This appointment marks another meaningful step in Amusnet’s continued investment in South Africa and its broader African growth strategy.
The post Amusnet Appoints Cameron Green as Country Manager for South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
CT Interactive Bolsters Global Presence with South African Certification
CT Interactive has officially entered the South Africa’s regulated iGaming market, strengthening its presence in one of the region’s fastest-growing gaming jurisdictions.
As part of the certification process, 20 popular titles have been approved for launch in South Africa. The certified portfolio includes top-performing games such as Lucky Clover, Win Storm, 40 Treasures, Wild Clover and Chilli Fruits—titles that have consistently demonstrated strong player engagement across multiple international markets.
“Achieving certification in South Africa is a very important step in our regional expansion strategy. Our portfolio is ideally positioned to meet these expectations and deliver immersive, fully compliant gaming experiences,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
Antonio Donov, Head of Business Development for EMEA and Asia at CT Interactive, said: “South Africa represents a key regulated market with significant long-term potential. This certification allows us to support licensed operators with reliable, engaging, and regulation-ready content tailored to local requirements.”
With this certification, CT Interactive strengthens its position as a trusted provider, bringing South African players a diverse, high-quality portfolio that meets all local regulatory standards.
The post CT Interactive Bolsters Global Presence with South African Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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