Africa
Football legend Michael Owens joins SunBet as a Brand Ambassador
In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.
Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.
Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13th birthday celebrations, heralding a new era for the business.
SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.
“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.
“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”
The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.
“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.
From strength to strength
In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.
The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.
In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.
“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.
The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.
Africa
Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets
Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.
Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”
Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”
The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office
Sun International has announced the appointment of Nthabi Motsoeneng as Chief Marketing Officer. A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.
She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results. Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.
Prior to Pernod Ricard, Nthabi held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller, building deep expertise across FMCG and global brand environments.
In her new role, effective 1 June 2026, she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem.
“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience‑centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market‑leading, omnichannel gaming company of scale,” said Ulrik Bengtsson, Chief Executive.
“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” said Nthabi.
Nthabi joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.
The post Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Broadway Platform Partners with Ghanaian Operator Afrinova
Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.
The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.
Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.
The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News6 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Latest News6 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Amusnet6 days agoWeekend Reels | Week 20: Slot Drops & Trends
-
casino6 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Baltics6 days agoPopOK Gaming partners with Lithuania’s TOPsport
-
Casino Content6 days agoTom Horn Gaming sets 19 May launch for Giza’s Portals slot
-
Games6 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Compliance Updates6 days agoKSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms



