Africa
Football legend Michael Owens joins SunBet as a Brand Ambassador

In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.
Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.
Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13th birthday celebrations, heralding a new era for the business.
SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.
“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.
“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”
The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.
“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.
From strength to strength
In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.
The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.
In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.
“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.
The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.
Africa
Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law

The National Lotteries and Gaming Regulatory Board (NLGRB) recently held a high-level stakeholder engagement with the Uganda Police Force Officials in Rwizi Region. The engagement, hosted at Lake View Hotel in Mbarara on May 27, 2025, brought together District Police Commanders (DPCs), Officers in Charge of Criminal Investigations (OCIDs), local leaders, the media and other technical stakeholders from across the region.
The engagement focused on aligning enforcement strategies, enhancing compliance and deepening the understanding of Uganda’s gaming laws under the Lotteries and Gaming Act, Cap 334. In his opening remarks, NLGRB CEO Mr. Denis Mudene emphasized the strategic collaboration between the Board and the Uganda Police Force in enforcing gaming law to protect citizens, end underage gaming and maintain public order.
“Gaming is not a money-making venture. It is a leisure activity or entertainment, and we encourage only those of legal age to participate responsibly,” Mr. Mudene said.
Mr. Mudene raised concerns over the growing trend of children using parents’ phones to gamble online. He warned parents against registering SIM cards under their names and passing them on to minors, as this facilitates undetected underage gambling.
“93% of gambling happens online, mostly by corporates. However, when a phone registered in a parent’s name is used by a 15-year-old, they pass all verification checks,” he explained, urging responsible digital parenting.
In response, the Mbarara City Mayor, Robert Mugabe Kakyebezi, commended the Board’s efforts in bringing regulatory oversight closer to communities. He raised alarm over the prevalence of unlicensed betting operations and children misusing school fees or resorting to theft to fund gambling.
“As you enforce the law against illegal operators as well as those with minors in their betting shops, remind them of what the law says and apprehend them. This sets an example to those who think they can break the law and get away with it.”
The Deputy Regional Police Commander Rwizi Region, Senior Superintendent of Police Bosco Bakashaba, reaffirmed the Uganda Police Force’s commitment to upholding the law in partnership with the NLGRB.
“We shall offer total support to reduce offenses and illegal operations. Gaming houses that admit underage individuals or operate without licenses, especially in villages, will face legal consequences,” SSP Bakashaba asserted.
He pointed out that crime intelligence and informants are key tools in detecting and shutting down illegal slot machines and unauthorised betting centres.
“Gaming is like a razorblade, used correctly, it’s useful. Used wrongly, it causes harm,” he concluded.
The post Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law appeared first on European Gaming Industry News.
Africa
Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium

In a move designed to strengthen their African presence and enhance customer experience, SYNOT Games has announced a strategic cooperation with Codium, an innovative software solutions provider and aggregator in the iGaming industry.
The partnership, currently active in jurisdictions including Liberia and Nigeria, empowers SYNOT Games to distribute its extensive portfolio of gaming content effortlessly through Codium’s aggregation platform. By utilizing Codium’s advanced technological infrastructure, SYNOT Games is well-positioned to reach a wider African audience, thereby enhancing both efficiency and the quality of customer support.
“Partnering with Codium marks a pivotal step in our strategy to grow within regulated African markets,” said Kristína Ďaďová, Sales Manager at SYNOT Games.
“Codium’s aggregation capabilities and in-depth understanding of the African regulatory landscape allow us to broaden access to our games while maintaining high standards of quality and compliance. This collaboration underscores our commitment to excellence and our ambition to deliver cutting-edge entertainment across diverse regulated markets,” she adds.
Codium specializes in comprehensive iGaming solutions, providing certified platforms that encompass various sports betting and online casino offerings. Their Blue Platform, known for its adaptability and scalability, has been instrumental in enabling SYNOT Games to fit in emerging and established regulated African markets.
Matej Mikunda, Sales Director at Codium, also welcomed the partnership, stating: “Our collaboration with SYNOT Games demonstrates a shared ambition to raise the bar for iGaming across Africa. By merging our technological expertise with SYNOT’s engaging content, we’re empowering local operators and enhancing the gaming experience for players throughout the region.”
This alliance strengthens SYNOT Games’ foothold in key regulated African jurisdictions and highlights both companies‘ dedication to quality, innovation, and responsible gaming. With increasing demand for premium content and evolving regulatory frameworks across the continent, SYNOT Games and Codium are well-positioned to shape the future of African iGaming standards.
The post Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium appeared first on European Gaming Industry News.
Africa
SOFTSWISS Calls for Resilience by Design at Africa Tech Week

SOFTSWISS, a leading global tech company providing software for the iGaming industry, leveraged its keynote platform at the opening of Africa Tech Week to formalise its South African market ambitions, highlighting cybersecurity resilience as central to its strategy. Deputy CSO Artem Bychkov warned that with cyberattacks escalating alongside digital adoption, companies entering African markets must be builders – not just participants – in secure digital ecosystems.
Artem Bychkov, Deputy Chief Security Officer at SOFTSWISS, addressed delegates with a warning: Africa’s booming digital economy is being matched – and in some cases outpaced – by cybercriminal innovation. South Africa now ranks among the top three countries globally in cybercrime-related losses, with R2.2 billion lost annually. “As the continent becomes more connected and digitally empowered, so too does the cyber risk. But with the right architecture, we can build resilience from the ground up,” said Bychkov.
Bychkov spotlighted established as well as emerging threats – from malware-as-a-service and supply chain infiltration to deepfake-driven KYC fraud – and positioned SOFTSWISS as a company whose track record in technical stability and innovation is vital for the African market. “Cybercriminals adapt fast. So must we,” he added. “There’s no substitute for a comprehensive security programme. People, processes, and technology must align under a long-term vision.”
SOFTSWISS has accelerated its African strategy, with enhanced adaptability for African operators. This strategy has already yielded acclaim: SOFTSWISS recently received the ‘Innovation of the Year’ award at the Sports Betting East Africa+ Summit – a recognition that its customisable solutions are both reliable and transformative, even in newly entered markets.
SOFTSWISS’ presence at Africa Tech Week underscores its ambitions to support Africa’s digital future not only through gaming platforms but also through a broader ecosystem of secure digital services. From device-level MFA and behavioural analytics to real-time monitoring and secure-by-design development, the company is bringing global cybersecurity standards to the continent – and evolving them to meet local realities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Calls for Resilience by Design at Africa Tech Week appeared first on European Gaming Industry News.
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