Africa

Football legend Michael Owens joins SunBet as a Brand Ambassador

Published

3 years ago

June 9, 2023

Reading Time: 2 minutes

In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.

Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.

Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13^thbirthday celebrations, heralding a new era for the business.

SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.

“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.

“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”

The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.

“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.

From strength to strength

In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.

The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.

In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.

“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.

The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.

Up Next

Plaza Hotel & Casino debuts reimagined Main Street façade as new downtown destination for cocktails, gaming, and dining

Don't Miss

Week 23/2023 slot games releases

1spin4win

1spin4win partners with OdiBets to strengthen its presence in Africa

Published

5 hours ago

April 28, 2026

Wladimir P.

1spin4win-partners-with-odibets-to-strengthen-its-presence-in-africa

For the studio, the collaboration marks another step in expanding across Africa. Between the end of 2024 and the end of 2025, 1spin4win increased the number of partnerships in the region by 1.7 times, significantly cementing its local position.

The deal comes at a time of strong growth for the African iGaming industry. According to H2 Gambling Capital, the region’s sports betting and iGaming market could reach $22bn in GGR by 2029, highlighting significant opportunities for operators and providers looking to scale their international reach.

Through the agreement, 1spin4win’s portfolio of more than 200 classic online slots will become available to OdiBets players. The provider’s content is well-suited to local audiences, combining simple gameplay, recognizable mechanics such as Hold and Win, and timeless fruit- and coin-based formats. Additionally, the studio’s titles are optimized for mobile devices, ensuring fast load times and uninterrupted gameplay even on weaker internet connections.

Founded in 2018, OdiBets has grown into a major name in East Africa, offering sports betting and casino entertainment through a clear, user-friendly platform. The operator is known for its focus on responsible gambling, accessible player experience, and strong customer support.

Jaime Carvajal, Business Development Manager at 1spin4win, shared, “Teaming with OdiBets is an exciting opportunity for 1spin4win to introduce our classic portfolio to broader audiences across African markets. We believe our straightforward, mobile-friendly slots are a strong match for players who value reliable, clear, and engaging gameplay.”

Benedict M, Country Marketing Manager at OdiBets added, “At OdiBets, we are always looking to bring our players the very best in gaming content, and partnering with 1spin4win is a natural step in that journey. Their dedication to crafting high-quality, immersive slot experiences aligns perfectly with our mission to deliver world-class entertainment to players across Africa. We are excited about what this partnership means for our platform and even more excited for our players to get their hands on what we are building together.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1spin4win

1spin4win partners with OdiBets to strengthen its presence in Africa

Published

5 hours ago

April 28, 2026

GamingAmericas.com

About 1spin4win

The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Americas iGaming & Sports Betting News.

Africa

TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet

Published

9 hours ago

April 28, 2026

Wladimir P.

tada-strengthens-its-presence-in-south-africa-through-new-partnership-with-sunbet

TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”

Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”

The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.