Latest News
BETBY launches its Corporate Social Responsibility Project with Common Ground
BETBY, the innovative sportsbook supplier, has committed to various initiatives to enhance the brand’s sustainability ethos through its Corporate Social Responsibility Project.
With a strong presence in Latvia, BETBY collaborated with Common Ground, a community centre in Riga, that provides a safe harbour for people who had to leave their homes because of the war in Ukraine.
The primary purpose of this initiative is to help people integrate into the local area and teach them a variety of skills as they adapt to their new surroundings.
This relationship with Common Ground is the latest humanitarian project that reinforces BETBY’s continued passion of putting the well-being of people at the forefront of the brand’s ethos, and ensuring a healthy and caring society.
Most recently, one of BETBY’S QA Engineers presented masterclasses on how to make hand-made jewellery boxes and decorative flowers, and there will be more exciting projects to come.
To further boost relations, various members of BETBY’s team have become part of the 200-strong team of volunteers at the centre, while plans are in place for Common Ground employees to visit BETBY’s office to discuss future projects.
Oksana Petrova, Head of Human Resources and Culture at BETBY, said: “This project will help us implement our social responsibility mission and have a real influence on society, and helping those that have been affected by the war in Ukraine.
“We want to make a positive difference to people, even if it’s in a small way. We have seen wonderful engagement with our initiatives so far and we plan on significantly growing our partnership with Common Ground.”
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EGT
EGT opens Netherlands office in Den Bosch
EGT has officially opened a new office in the Netherlands in ’s-Hertogenbosch (Den Bosch). The launch was marked with an event on May 13 attended by representatives of local operators, partner companies and industry professionals, the company said.
Guests toured the office showroom and were introduced to EGT’s latest land-based and iGaming solutions offered on the Dutch market.
Yuliana Ilieva, Director of EGT Netherlands, said: “I would like to thank everyone who is here with us tonight to celebrate this milestone for EGT Netherlands. The opening of the office in Den Bosch – the capital of North Brabant province and a strategic location in the country – is an important step for EGT and clearly states the company’s long-term commitment to this market, where we already have a strong footprint in both the land-based and online segments. Our new local presence will allow us to be closer to our current and future clients and to develop our partnerships here even more effectively. Despite the challenges of the highly regulated Dutch gaming environment, we are confident that our personal approach to each customer, combined with our products, developed specifically for the Netherlands, will contribute to the growth and success of both our and operators’ business.”
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, added: “We see enormous potential in the Dutch market and are ready to invest in our sustainable development here. I believe that our new office, with its strategic location and talented and dedicated team, will play a key role in achieving our main goals of expanding and solidifying EGT’s positions as a preferred gaming provider in the country.”
The post EGT opens Netherlands office in Den Bosch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content partnership
QTech Games adds PLAYSTAR content in new aggregation deal
QTech Games has signed a provider partnership with PLAYSTAR (PS) to add the supplier’s slots and card games to QTech’s aggregation platform.
Under the deal, QTech’s operator clients can access PLAYSTAR titles including Deng Deng, Super Gems, Lucky Ace 2, and Mahjong Origin, alongside card games such as Tui Dummy and Hi-Low.
The companies positioned the agreement as part of PLAYSTAR’s expansion beyond Asia, with QTech highlighting distribution into emerging markets including Africa and Latin America.
Angel, BD at PLAYSTAR, said: “QTech is a natural habitat for our superior content which awaits players every time they enter through an online casino’s digital doors. After initial success in our home territories over our first decade of operations, PLAYSTAR is now broadening our reach across emerging markets via QTech’s flexible gateway to high-potential regions.”
Philip Doftvik, CEO at QTech Games, said: “It’s a feather in our cap to have integrated more premium content from PLAYSTAR. They’re a proven performer who prioritise the immersive experience that users enjoy at the heart of every game. Recent industry recognition as a rising-star supplier underscores their ascendant curve, and we’re delighted to have added PS to QTech’s stable of stars.
“We now look forward to showcasing these games across new markets which, in most cases, break new ground for PS.”
The post QTech Games adds PLAYSTAR content in new aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar rolls out World Cup Lobby event hub for sportsbook operators
Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.
The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.
The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.
Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.
Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.
“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”
The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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