BETBY, the innovative sportsbook supplier, has committed to various initiatives to enhance the brand’s sustainability ethos through its Corporate Social Responsibility Project.

With a strong presence in Latvia, BETBY collaborated with Common Ground, a community centre in Riga, that provides a safe harbour for people who had to leave their homes because of the war in Ukraine.

The primary purpose of this initiative is to help people integrate into the local area and teach them a variety of skills as they adapt to their new surroundings.

This relationship with Common Ground is the latest humanitarian project that reinforces BETBY’s continued passion of putting the well-being of people at the forefront of the brand’s ethos, and ensuring a healthy and caring society.

Most recently, one of BETBY’S QA Engineers presented masterclasses on how to make hand-made jewellery boxes and decorative flowers, and there will be more exciting projects to come.

To further boost relations, various members of BETBY’s team have become part of the 200-strong team of volunteers at the centre, while plans are in place for Common Ground employees to visit BETBY’s office to discuss future projects.

Oksana Petrova, Head of Human Resources and Culture at BETBY, said: “This project will help us implement our social responsibility mission and have a real influence on society, and helping those that have been affected by the war in Ukraine.

“We want to make a positive difference to people, even if it’s in a small way. We have seen wonderful engagement with our initiatives so far and we plan on significantly growing our partnership with Common Ground.”