Industry News

Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry

Published

3 years ago

May 25, 2023

Reading Time: 2 minutes

HabitRewire, an industry leader in health and wellbeing for the iGaming sector, announced the debut of its innovative iGaming wellbeing platform. The turnkey white-label wellbeing solution can be accessed at any time, anywhere via a user-friendly app, helping employees across the world improve their wellbeing 24/7, inside and outside the workplace.

Presented as a ready-to-use white-label solution that can be branded as the company’s own, it offers an holistic, wide-ranging, and result-driven wellbeing solution that can be instantly deployed.

The platform draws upon HabitRewire’s ‘Habit Rewiring’ methodology, which is backed by robust scientific evidence. This innovative method is engineered to stimulate sustainable behavioural change, helping employees use daily practices to build the skills and habits to improve their physical health, mental wellbeing, and workplace productivity.

“True health and wellness stretch beyond diet and exercise,” affirmed Leo Judkins, Founder of HabitRewire. “Our platform delivers personalised, comprehensive wellbeing interactions across nutrition, movement, sleep, stress, time management and productivity to help employees reach their goals efficiently and effectively, wherever they are.”

The uniqueness of HabitRewire’s platform lies in its CRM capabilities and unique focus on the iGaming industry, reflecting Judkins’ rich, 12-year experience as a CRM Director in the field. His extensive knowledge from developing marketing automation platforms and managing global marketing teams, combined with personal journey of losing 35kg has directly influenced the creation of the HabitRewire platform.

“We use behavioural data, customer segmentation, and automated lifecycle campaigns to create personalised interactions throughout the employees entire wellbeing journey. From the initial stages of activation, onboarding and engagement, right through to retention and reactivation phases.” Judkins noted.

HabitRewire’s platform incorporates an various features such as weekly challenges, daily check-ins, community chats for peer-to-peer encouragement, leaderboards, workouts, recipe books and lifestyle guides.

Designed with the modern workforce in mind, the platform provides employee with a personalised dashboard that includes training advice, nutrition tips, and recovery strategies. The app allows users to schedule coaching calls with a team of experts that includes certified nutritionists, online personal trainers, sleep coaches, stress management professionals, and behaviour change specialists. Additionally, users can track their progress in real-time and sync their data with wearables and services like Apple Health.

“Most wellbeing solutions aren’t accessible for the employees who need it the most. They simply don’t have the time or energy to participate, which a key part of the problem. Our objective is to help people achieve their health and wellbeing goals, no matter where they are in their journey or what’s going on in their life right now” stated Judkins.

HabitRewire’s innovative platform signifies the shift towards proactive and individual care in the workplace, delivering wellbeing solutions directly to employees’ fingertips, no matter if they work from home or from an office.

Companies using HabitRewire’s platform can expect enhanced performance, increased productivity, and a significantly improved working environment. All quantified in weekly management reports that show measurable results.

appointments

Behind The Gloves forms Advisory Board to scale beyond event activations

Published

23 hours ago

April 15, 2026

Wladimir P.

behind-the-gloves-forms-advisory-board-to-scale-beyond-event-activations

Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

LuckyCasino launches in Spain as LCKY Group expands B2C footprint

Published

24 hours ago

April 15, 2026

Wladimir P.

luckycasino-launches-in-spain-as-lcky-group-expands-b2c-footprint

LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game studios

Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

Published

2 days ago

April 14, 2026

Wladimir P.

evoplay-rolls-out-season-of-legends-campaign-with-e512,000-spring-prize-pool

Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.