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Genius Sports strikes official data and streaming partnership with the European League of Football

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  • Exclusive agreement adds to Genius Sports’ year-round American football offering including the NFL, CFL, XFL and NCAA
  • 17 teams across nine countries to compete in the third season of the ELF, starting June 3rd

The European League of Football (“ELF”), the premier American football competition outside North America, has struck an exclusive official data and streaming partnership with Genius Sports Limited (“Genius Sports”).

As the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, Genius Sports has been granted the exclusive rights to capture, manage and distribute official data and live video streams from European League of Football games through its global network of regulated sportsbook partners.

Alongside exclusive betting rights, Genius Sports will also drive the expansion of the European League of Football’s global sponsorship network, commercial partners and fans. On June 3rd, the league will kick-off its third season with 17 teams across 9 countries and TV partners including Pro7Maxx and ProSieben.

Genius Sports is the exclusive official data and technology partner to the leading American football leagues in the world, including the National Football League (“NFL”), Canadian Football League (“CFL”) and XFL.

“Having Genius Sports as a new partner enables us to tap into new markets and offer our fans a broader range of products,” said Zeljko Karajica, Managing Director of the European League of Football. “Data is playing an increasingly important role in the world of American football and with Genius Sports we have found the perfect partner.”

“Our world-leading sports data and insights technology will enable the ELF to expand the distribution and commercialisation of their unique content around the world”, said Jonny Katanchian, Heads of Sports and Broadcast at Genius Sports. “We’re delighted to broaden our world-leading American football offering, providing our partners with year-round exclusive content across multiple time zones.”

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Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole

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Team Vitality is making its mark in the racing esports scene with the official addition of Trackmania to its competitive roster, welcoming UK star Thomas “Pac” Cole.

Pac, 27, is widely recognised as one of the world’s top Trackmania players, having claimed first-place finishes at both the 2024 and 2025 Trackmania World Cups. Formerly representing Solary, he brings extensive experience and elite-level skill to Team Vitality as the organisation expands into new esports titles.

Looking ahead, Pac will compete alongside Team Vitality at the 2026 Esports World Cup in Riyadh this August, where Trackmania will make its official debut. The tournament will feature 32 players from around the world battling for a $500,000 prize pool in a fast-paced championship format.

To celebrate Pac’s arrival, fans can claim a new custom Team Vitality Trackmania skin, free for all players in-game.

The move underscores Team Vitality’s dedication to broadening its presence in competitive racing while continuing to attract and develop world-class talent across multiple esports disciplines.

The post Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI-Powered Compliance and Player Support

DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming

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Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.

The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.

Comprehensive Features and Capabilities

  • DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
  • Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
  • Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
  • Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
  • Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
  • Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
  • Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.

Advantages of Operations

The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.

The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brook Bakery

MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

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Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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