New instant game adds energy management and rebuy mechanics across 40 levels, letting players cash out or continue while keeping multiplier progress.

Million Games has launched Infinite X, a progression-based instant game, the studio said on 9 June 2026 in Skövde, Sweden. The release targets operators and aggregators via Million Games.

The game uses a continuous progression model rather than a single-event outcome. Players guide a character, Joe, up a staircase of 32 steps across 40 levels, with each step consuming energy and every 5th step restoring it.

Multiplier growth builds as players climb, with the option to cash out at any point. Players can also rebuy to continue from their current position while retaining both progress and multiplier, with rebuy costs scaling based on progression and potential reward.

“Infinite X represents a different way of thinking about instant games,” said Thomas Nimstad, CEO of Million Games. “Instead of focusing on a single result, we’ve built an experience around progression, strategy, and player control. By combining multiplier growth, energy management, and rebuy decisions, Infinite X creates a gameplay loop that feels engaging from the first step to the last.”

Million Games said Infinite X includes energy-based progression, randomised power-ups, and an accelerating multiplier curve designed to reward players for pushing further.

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BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

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