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SOFTSWISS is Ready to Bring Innovation and Expertise to LatAm at SiGMA Americas

Published

3 years ago

May 17, 2023

Reading Time: 2 minutes

SOFTSWISS, an innovative software solutions provider for the iGaming industry, announces its participation in SiGMA Americas. This B2B event is set to take place on 14–18 June at the Transamerica Expo Center and is expected to attract key players in the Latin America online gambling industry.

SOFTSWISS is set to showcase its top-performing products at SiGMA Americas in São Paulo as a part of its strategy of expansion to the regional market. Attendees will have the opportunity to learn about SOFTSWISS products including the company’s flagship Casino Platform, its exclusive features, latest releases, and valuable benefits. Additionally, guests can discover the betting potential of the Sportsbook, and explore the diverse and ever-growing content portfolio of the Game Aggregator.

SOFTSWISS representatives will be available at stand D80, eager to discuss the advantages and benefits of the company’s products in the Latin American region, as well as explore exclusive offerings with visitors.

As an experienced industry player, SOFTSWISS will also share its expertise at the speaking panel with ‘Data-Driven Strategies for iGaming Engagement and Risk Management’, which is going to become one of the most interesting topics of the conference. Alongside other participants, SOFTSWISS experts will be a part of the discussion of the data-driven approach and its influence on business metrics.

Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the SOFTSWISS participation in SiGMA Americas: “Attending the biggest event in the region is a strategic move for us. This year we chose Latin America as one of the main vectors for SOFTSWISS’ growth. Here we see not only tremendous and rapid growth of the market but also a large number of potential partners who are close to us in spirit and values. We are thrilled about the upcoming SiGMA Americas event and cordially invite all our partners and potential clients to visit the SOFTSWISS stand!”

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

31 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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