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Pythia Sports appoints Matt Harbord head of product
Technology company Pythia Sports has hired Matt Harbord as its new head of product. A gaming veteran, Harbord’s most recent industry role was head of product at Sharplink Gaming in the US.
He worked on a contract basis for the tech firm for almost two years, connecting leading sportsbooks with major leagues and media partners in the fast-growing US sports betting market.
Prior to that, he was at Mustard Systems for five-and-a-half years, moving from senior quantitative analyst to product lead, before finishing his tenure at the sports data firm as head of product/operations.
During his time at the company, he led the development of a new sports betting platform, taking responsibility for the licence, compliance and fraud element of the platform, as well as working closely with the quant team to develop automated risk management strategies.
His career also includes stints at Gambit Research, Sporting Solutions, Cantor Gaming and Betfair, where he began his career in 2006 as a betting analyst within the horse racing team.
Freddy Galliers, director at Pythia Sports, said: “We are really excited to have Matt join our team. He comes with strong industry experience and we believe he will play a key role in helping us grow our business further. His specialised experience building products, harnessing advanced algorithmic trading and building proprietary models will complement our culture and vision.”
Matt Harbord added: “I’m thrilled to be leading the product delivery at Pythia Sports at what is an exciting time for both Pythia and horse racing in general. I look forward to building on the excellent foundation Pythia has put in place to expand our market offering, particularly in-play, in order to surprise and delight a new generation of customers who may not yet have experienced the visceral joy and excitement of horse racing.”
Harbord took up the post at the beginning of this month.
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For the studio, the collaboration marks another step in expanding across Africa. Between the end of 2024 and the end of 2025, 1spin4win increased the number of partnerships in the region by 1.7 times, significantly cementing its local position.
The deal comes at a time of strong growth for the African iGaming industry. According to H2 Gambling Capital, the region’s sports betting and iGaming market could reach $22bn in GGR by 2029, highlighting significant opportunities for operators and providers looking to scale their international reach.
Through the agreement, 1spin4win’s portfolio of more than 200 classic online slots will become available to OdiBets players. The provider’s content is well-suited to local audiences, combining simple gameplay, recognizable mechanics such as Hold and Win, and timeless fruit- and coin-based formats. Additionally, the studio’s titles are optimized for mobile devices, ensuring fast load times and uninterrupted gameplay even on weaker internet connections.
Founded in 2018, OdiBets has grown into a major name in East Africa, offering sports betting and casino entertainment through a clear, user-friendly platform. The operator is known for its focus on responsible gambling, accessible player experience, and strong customer support.
Jaime Carvajal, Business Development Manager at 1spin4win, shared, “Teaming with OdiBets is an exciting opportunity for 1spin4win to introduce our classic portfolio to broader audiences across African markets. We believe our straightforward, mobile-friendly slots are a strong match for players who value reliable, clear, and engaging gameplay.”
Benedict M, Country Marketing Manager at OdiBets added, “At OdiBets, we are always looking to bring our players the very best in gaming content, and partnering with 1spin4win is a natural step in that journey. Their dedication to crafting high-quality, immersive slot experiences aligns perfectly with our mission to deliver world-class entertainment to players across Africa. We are excited about what this partnership means for our platform and even more excited for our players to get their hands on what we are building together.”
About 1spin4win
1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
For the studio, the collaboration marks another step in expanding across Africa. Between the end of 2024 and the end of 2025, 1spin4win increased the number of partnerships in the region by 1.7 times, significantly cementing its local position.
The deal comes at a time of strong growth for the African iGaming industry. According to H2 Gambling Capital, the region’s sports betting and iGaming market could reach $22bn in GGR by 2029, highlighting significant opportunities for operators and providers looking to scale their international reach.
Through the agreement, 1spin4win’s portfolio of more than 200 classic online slots will become available to OdiBets players. The provider’s content is well-suited to local audiences, combining simple gameplay, recognizable mechanics such as Hold and Win, and timeless fruit- and coin-based formats. Additionally, the studio’s titles are optimized for mobile devices, ensuring fast load times and uninterrupted gameplay even on weaker internet connections.
Founded in 2018, OdiBets has grown into a major name in East Africa, offering sports betting and casino entertainment through a clear, user-friendly platform. The operator is known for its focus on responsible gambling, accessible player experience, and strong customer support.
Jaime Carvajal, Business Development Manager at 1spin4win, shared, “Teaming with OdiBets is an exciting opportunity for 1spin4win to introduce our classic portfolio to broader audiences across African markets. We believe our straightforward, mobile-friendly slots are a strong match for players who value reliable, clear, and engaging gameplay.”
Benedict M, Country Marketing Manager at OdiBets added, “At OdiBets, we are always looking to bring our players the very best in gaming content, and partnering with 1spin4win is a natural step in that journey. Their dedication to crafting high-quality, immersive slot experiences aligns perfectly with our mission to deliver world-class entertainment to players across Africa. We are excited about what this partnership means for our platform and even more excited for our players to get their hands on what we are building together.”
About 1spin4win
1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Americas iGaming & Sports Betting News.
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