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Pythia Sports appoints Matt Harbord head of product
Technology company Pythia Sports has hired Matt Harbord as its new head of product. A gaming veteran, Harbord’s most recent industry role was head of product at Sharplink Gaming in the US.
He worked on a contract basis for the tech firm for almost two years, connecting leading sportsbooks with major leagues and media partners in the fast-growing US sports betting market.
Prior to that, he was at Mustard Systems for five-and-a-half years, moving from senior quantitative analyst to product lead, before finishing his tenure at the sports data firm as head of product/operations.
During his time at the company, he led the development of a new sports betting platform, taking responsibility for the licence, compliance and fraud element of the platform, as well as working closely with the quant team to develop automated risk management strategies.
His career also includes stints at Gambit Research, Sporting Solutions, Cantor Gaming and Betfair, where he began his career in 2006 as a betting analyst within the horse racing team.
Freddy Galliers, director at Pythia Sports, said: “We are really excited to have Matt join our team. He comes with strong industry experience and we believe he will play a key role in helping us grow our business further. His specialised experience building products, harnessing advanced algorithmic trading and building proprietary models will complement our culture and vision.”
Matt Harbord added: “I’m thrilled to be leading the product delivery at Pythia Sports at what is an exciting time for both Pythia and horse racing in general. I look forward to building on the excellent foundation Pythia has put in place to expand our market offering, particularly in-play, in order to surprise and delight a new generation of customers who may not yet have experienced the visceral joy and excitement of horse racing.”
Harbord took up the post at the beginning of this month.
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Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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