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William Hill team up with PA Betting Services yet again to access its fast and reliable Racing Data content
PA Betting Services has bolstered its relationship with William Hill, one of the world’s leading betting and gaming companies, by continuing to provide them with UK and select International Horse Racing Data, as well as UK Greyhound Data. This includes race cards, premium vector silks, live betting odds and results, in conjunction with access to PA’s world-renowned Sports Editorial News Content.
This renewal highlights the strong and long-standing partnership between PA Betting Services and William Hill. Likewise, this agreement reinforces PA Betting Services position as a leading provider of high-quality Racing Data content to the global betting industry, whilst enabling William Hill to provide its customers with unparalleled access to the latest accurate racing information and insights.
Niamh Richardson, Account Director at PA Betting Services said, “It is great to continue our successful partnership with William Hill and we are elated to have secured yet another agreement with them. By choosing to work with us again, Hills have demonstrated how vital official and accurate Racing content is to such an esteemed company. We look forward to continuing to provide William Hill with the high-quality service they have come to expect from us.”
Simon Kew, Director of Horse Racing P&L, at William Hill said, “We are pleased to have extended our partnership with PA Betting Services and to be able to continue to give our customers the best quality Racing Data and content available. This new agreement supports our commitment to providing our customers with a first-class betting experience.
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Amelco
Mindway AI Announces Strategic Partnership with Amelco
Mindway AI, a leader in AI-driven responsible gambling solutions, has announced a strategic partnership with Amelco, a renowned B2B platform provider known for building bespoke trading and sportsbook solutions for the gambling industry’s leading operators, including Fanatics, Hard Rock Bet, Entain, and Flutter Entertainment. The collaboration aims to extend Amelco’s compliance and licensing services globally, enhancing player protection and regulatory adherence across multiple markets.
Founded in 2006 by veterans of the global financial sector, Amelco has positioned itself at the forefront of the industry through its advanced modular end-to-end solutions and harnesses the best technical talent to deliver innovative solutions to top-tier global partners.
Mindway AI will integrate its pioneering RG technology with Amelco’s robust platform, bolstering the compliance toolkit available to operators. This partnership underscores a shared commitment to responsible gaming practices and sets new benchmarks for regulatory compliance and player safety worldwide.
“Partnering with Amelco aligns perfectly with our mission to promote safer gambling environments globally. Amelco’s in-depth industry expertise and innovative solutions create the perfect synergy for integrating our AI-driven compliance tools, helping operators navigate the complex landscape of global gambling regulations,” said Rasmus Kjaergaard, CEO at Mindway AI.
Brandon Walker, Head of Business Development at Amelco, added: “At Amelco, we pride ourselves on delivering the industry’s most advanced technology – and partnering with Mindway AI reinforces that commitment.
“By providing our tier-one operators with these market-leading AI tools, we are ensuring that the world’s biggest brands have the best-in-class protection they need to lead the way in responsible gaming.”
The post Mindway AI Announces Strategic Partnership with Amelco appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Clara Steffen Managing Director at Iron Heart Games
Yggdrasil Taps Iron Heart Games for YGG Masters Lineup
Yggdrasil has welcomed a new, ambitious provider to its lineup of YGG Masters partners in independent slot supplier Iron Heart Games, as the program continues to draw in top boutique studios, offering exclusive content from some of the finest game developers in the industry.
Iron Heart is emphasizing math and volatility, with every title centered on cinematic themes, unique characters, and unforgettable soundscapes. Blending narrative development with captivating visuals, the studio’s initial games are designed to integrate smoothly into Yggdrasil’s mythology-focused content collection.
Through the YGG Masters program, Iron Heart Games will be able to utilize all of the supplier’s Game Engagement Mechanics (GEMs) for its content and will also have a full path to market through Yggdrasil’s distribution network.
Iron Heart Games is the 24th studio to participate in the program, allowing boutique developers to utilize Yggdrasil’s technology to create top-quality titles that have achieved success in international markets, featuring a variety of themes, styles, and mathematical models.
Zoe Bird, Head of Masters at Yggdrasil, said: “At Yggdrasil, we love working with bold, independent studios that want to do things a little differently, and that is exactly what we see in Iron Heart Games.
“Iron Heart Games’ creativity coupled with our leading technology and tools makes this partnership a winning combination that sees us strengthening our successful and growing YGG Masters offering.”
Clara Steffen, Managing Director at Iron Heart Games, said: “Partnering with Yggdrasil marks a defining milestone for Iron Heart Games. We’ve built our studio around disciplined game design, strong math, and cinematic storytelling and Yggdrasil gives us the scale and infrastructure to bring that vision to a global audience.
“Through YGG Masters, we can stay focused on crafting standout titles while leveraging a distribution network that is second to none.”
The post Yggdrasil Taps Iron Heart Games for YGG Masters Lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eric Castro Head of Games Content Casino & Games at Paf Group
Octoplay Advances Global Expansion Strategy in Partnership with Paf
Octoplay is speeding up its international expansion by launching with Paf. The merger allows the studio’s collection of games to be available to a top Nordic operator, thereby broadening the company’s presence in regulated markets.
This rollout comes after a phase of swift growth in regulated markets. In January 2026, Octoplay launched with Superbet in Brazil and PokerStars in Italy and Spain. This momentum follows the company’s biggest U.S. market launch thus far in Michigan, going live at the same time as BetMGM, FanDuel, Fanatics, and Rush Street Interactive.
“Launching with Paf highlights our momentum in delivering content to the industry’s leading operators,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership represents a significant step in our strategy as we continue our rapid rollout across regulated markets worldwide.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Eric Castro, Head of Games Content Casino & Games at Paf Group. “Their track record of delivering high-quality gaming experiences aligns with our commitment to providing the best entertainment to our customers.”
Octoplay has obtained active licenses in 15 regions, comprising the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, and Brazil. This swift expansion, accomplished in under three years since the company’s launch, establishes Octoplay as a collaborator for major operators in significant global markets.
The post Octoplay Advances Global Expansion Strategy in Partnership with Paf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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