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GiG’s enhanced sportsbook offering goes live in Latvia

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Gaming Innovation Group (GiG) has announced that three leading sports betting brands have been successfully migrated onto its newly integrated sportsbook in Latvia, marking the first brands on its award winning platform to go live on the new GiG Sports product, following the acquisition of Sportnco by GiG in April 2022.

Collectively, the William Hill, Mr Green and Fenibet brands will all now be looking to benefit from GiG’s enhanced in-house capabilities. The combination of its proprietary technology is part of a global strategy aimed at offering a complete, tier 1 end-to-end solution with the sportsbook and platform, to allow for a seamless user experience and a powerful, single point of integration.

Now a truly global offering, the GiG Sportnco sportsbook enjoys access to over 36 markets and is focused on localised flexibility to deliver tailored odds, personalised margins and tailored strategies to specific regulated markets.

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William Hill has been operating in regulated Latvia since acquiring Mr Green in 2019 in a deal that included 11.lv, a brand that had already grown into a top three operator in Latvia following its inception in 2012.

iGaming in the Latvian market grew by 92% year on year in 2021, with a forecast to achieve a five-year compound annual growth rate of 10% by 2026, according to data supplied by H2 Gambling Data.

Marcel Elfersy, CCO of GiG said; “This is a very welcome milestone for us on our strategic roadmap, as we start to harvest the enormous potential of our combined sportsbook and platform offering. William Hill is one of the most famous brands associated with sports betting worldwide, and so supplying our proprietary technology to tier 1 providers of their calibre is a great demonstration of the value we are able to offer to the market”

Janis Tregers, Managing Director William Hill Latvia said; “We are glad to offer this new Sportsbetting solution to our customers in Latvia. Our teams have worked closely with GiG to tailor a modern and competitive product to build on our strong position in the market.”

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CT Interactive Expands its Certified Game Portfolio in Latvia

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CT Interactive has expanded its international footprint in Latvia with 60 newly certified games and a three-level jackpot tailored for the regulated iGaming market. This achievement underscores the company’s commitment to providing high-quality, engaging content.

“The certification in Latvia is an important step in our ongoing European expansion. We’re proud to introduce a diverse portfolio of games to this regulated market and to further strengthen our presence in the Baltic region,” said Martin Ivanov, COO at CT Interactive.

The newly certified portfolio includes 60 games, featuring top-performing titles that are part of CT Interactive’s three-level jackpot system — Hot Luck. Built on the principles of surprise and inclusivity, this jackpot system delivers a dynamic and rewarding experience for players of all types.

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The Hot Luck Jackpot boosts player engagement with its three-level random rewards, making gameplay more exciting and unpredictable. Players can now enjoy popular titles like Win Storm, Wild Clover and Hot 7’s x2 with added thrill thanks to the Hot Luck Jackpot. These games have proven successful across multiple markets and maintain a loyal player base.

The portfolio also features new titles from CT Interactive’s Buy Bonus product line, based on popular games like Duck of Luck, Fruits & Sweets, Doctor Winstein and Nanook the White Ghost. These upgraded versions include one- or three-level Buy Bonus features for even more dynamic gameplay.

The post CT Interactive Expands its Certified Game Portfolio in Latvia appeared first on European Gaming Industry News.

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All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm

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Following applications by three companies, the Constitutional Court (CC) has initiated a case concerning restrictions on gambling operations in Riga, the court announced.

This is not the first time the issue of gambling regulation in Riga has reached the CC. Just last year, the court ruled in another case that a blanket ban on gambling across the entire administrative territory of Riga was unconstitutional. Afterwards, the city council promised to propose a new mechanism for restricting gambling. That mechanism is now also under review by the court.

The new case was initiated on the basis of applications by SIA Alfor, SIA Klondaika and SIA Olympic Casino Latvia regarding sections 2 and 3 of the Riga City Council’s binding regulations “On Restrictions of Gambling Operations in the Administrative Territory of Riga” adopted on the 26th of March.

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The contested provisions define the places and areas in Riga where gambling is not allowed, as well as the municipality’s actions in cases where permits have already been issued for locations where gambling is now prohibited.

Gambling is prohibited in municipal-owned properties, neighbourhood centres, educational institution premises and within 300 meters of them, as well as in railway stations, bus stations, airports and passenger ports, within 500 meters of such transport hubs and within 300 meters of other public transport stops. Restrictions also apply to certain functional zones, cultural monuments and protected areas defined in Riga’s spatial plan. However, the restrictions do not apply to four- and five-star hotels.

In addition, the contested provisions stipulate the cancellation of previously issued permits if gambling takes place in prohibited areas, and that any issued permit automatically expires five years after the relevant Riga City Council decision comes into force.

The applicant companies, which hold permits to operate gambling halls in Riga, argue that although the contested rules define specific places and areas where gambling is prohibited, in practice they amount to a blanket ban on such business throughout the city.

They argue that the restrictions limit business activity and property rights, and violate the principles of legal certainty and legitimate expectations. Therefore, they claim the rules are inconsistent with Articles 1 and 105 of the Constitution.

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Article 1 states that Latvia is an independent democratic republic. Article 105 provides that everyone has the right to property, that property must not be used against the public interest and that property rights may only be restricted by law.

The Constitutional Court has invited the Riga City Council to submit a written response by the 27th of October, outlining the facts and legal reasoning. The case preparation deadline is the 27th of January, 2026. The court will decide on the type and date of proceedings after preparation.

As previously reported by LETA, the new gambling restriction rules in Riga entered into force on the 1st of April.

A five-year transition period is provided for the cancellation of previously issued permits.

After adopting the rules, municipal officials admitted that all currently known gambling halls are located in areas where gambling will be banned, meaning the new regulations foresee the closure of all existing gambling halls in Riga.

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At the same time, the municipality emphasized that the restrictions do not cover the entire city and do not affect operators’ rights to open or expand gambling facilities in four- and five-star hotels.

The council also claimed that the rules were developed based on Constitutional Court recommendations and the results of public consultations held in February this year.

The Latvian Licensed Gambling Association had already announced in the spring that it would most likely challenge the new restrictions in the Constitutional Court, arguing that they are “neither proportionate nor lawful.”

Source: bnn-news.com

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Lithuanian Basketball League Becomes Betsson-LKL from 2025

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Betsson Group has announced that from the 2025-26 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL.

This marks a new phase in Betsson’s long-standing partnership with the Lithuanian Basketball League (LKL). Since 2017, the Betsafe brand has served as the league’s title sponsor, supporting the continued development of professional basketball in the country. Earlier this year, Betsafe in Lithuania was rebranded to Betsson.

A refreshed visual identity for the league has also been unveiled, marking the beginning of this new chapter.

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“This step allows us to further strengthen our position in the market, offer customers the benefits of our technology platform, and continue upholding high standards of responsible gaming,” said Aurimas Šilys, Head of Betsson Lithuania.

“We are grateful for a partnership that goes beyond branding. Our work with Betsson Group is rooted in a shared vision – to develop a top-tier basketball league in Lithuania that inspires fans and players alike,” said Rasa Liuimienė, General Director of the LKL.

The upcoming Betsson-LKL season will officially commence in autumn 2025.

The post Lithuanian Basketball League Becomes Betsson-LKL from 2025 appeared first on European Gaming Industry News.

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