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AZ Billions Unveils New Partnership with MIRACL

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AZ Billions, the globe’s first new alphabet lottery, due for launch this coming June, has today revealed an exciting new partnership with the world’s only single-step multi-factor authentication, MIRACL.

According to AZ Billions,the global online lottery market is expected to grow by 14.9% in the next five years. One reason why AZ BIllions, the world’s first letter based lottery, is launching in June 2023. As an online first game, it is imperative that the user experience is as clean and friction-free as possible, and why selecting the smoothest multi-factor authentication was imperative.

MIRACL, is the fastest, single-step, passwordless multi-factor authentication (MFA) on the market. Unlike other multi-factor authenticators it only requires one step for the user to authenticate, thus play is seamless and any loss of revenue due to clunky login alternatives is entirely reduced. With a proven login success rate of 99.9%, it makes MIRACL an ideal solution for this innovative new lottery.

In the past 12 months MIRACL has made significant headway in iGaming. Its partnership with another lottery initiative, MyLottoHub in Nigeria transformed the success of the organisation.In fact thanks to innovations with MIRACL, MyLottoHub nearly doubled its conversion rate to over 75%, and began a sustained period of exponential growth. Over six months, MyLottoHub experienced 60% growth in month-on-month traffic. Registered users continue to grow by 35% a month. Underpinning this exceptional health is an industry-leading login success rate of 99.8%, entirely thanks to MIRACL. Expectations for another successful lottery partnership remain high with AZ Billions.

CEO at XHL, Craig Austin says, “Our whole team is thrilled to be partnering with MIRACL and being able to utilise MIRACL’s single-step sign in authentication. We decided it is imperative to utilise MIRACL’s technology to enable as smoother onboarding process by facilitating an efficient UI and customer journey, which we believe can only complement our bottom line.”

Michael Tanaka, CCO at MIRACL added, “AZ Billions is an innovative lottery about to launch on a global scale, and we are very pleased to be integrating our single-step authentication into their platform from the outset. Following the success achieved by MyLottoHub, we’re confident that MIRACL’s technology will help elevate AZ Billion’s user experience, maximising the impact and profit potential of this new alphabet based lottery – all whilst meeting even the toughest security standards set by lottery regulators such as Canada’s AGCO.”

MIRACL eliminates the need for outdated security practices such as passwords, SMS Texts, push notifications and key-cards. The use of true two-factor authentication coupled with the latest Zero Knowledge Proof (ZKP) patented technology means no personal data is stored or transmitted and there are no “honey-pots” of data exposed to attack, ensuring MIRACL Trust is completely GDPR friendly too. With a simple two second login via PIN or biometric, MIRACL customers see login success rates as high as 99.996%.

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EuropeanGaming.eu

HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio

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HIPTHER today reveals a strategic enhancement to its media portfolio. Starting January 2026, EuropeanGaming.eu will no longer be included in the HIPTHER portfolio.

This update comes after a finalized deal regarding the EuropeanGaming.eu domain. Consistent with best practices and contractual requirements, no additional information about the transaction will be revealed.

Notably, HIPTHER wants to directly clarify recent rumors: HIPTHER has not been sold, and there has been no alteration in ownership or control of the HIPTHER group.

The choice demonstrates an ongoing strategic emphasis on enhancing and expanding HIPTHER’s wider media ecosystem, which sustains a robust and expanding online presence across various sectors.

“EuropeanGaming.eu played an important role in HIPTHER’s journey, and we are proud of what was built over the years. This portfolio update is not an exit, but a refinement. HIPTHER remains fully independent, fully active, and more focused than ever on strengthening its core platforms and expanding our multi-industry media ecosystem. Our commitment to quality journalism, meaningful events, and global communities is unchanged.” – Zoltan Tundik, Co-Founder & Head of Business, HIPTHER.

HIPTHER’s active portfolio includes:
eegaming.org
● gamingamericas.com
● gamingnewsroom.com
● hipther.com
● picante.today
● and the wider network of HIPTHER-owned portals and vertical platforms

Through these channels, HIPTHER continues to deliver in-depth coverage, analysis, and thought leadership across gaming, technology, fintech, blockchain, AI, cybersecurity, and adjacent industries, supported by its global events, community initiatives, and multimedia content.

HIPTHER remains fully committed to its mission of connecting industries, fostering dialogue, and building platforms that serve professionals, innovators, and decision-makers worldwide.

For partners, clients, and the wider community, this announcement is intended solely as a portfolio clarification and reassurance of HIPTHER’s continued growth and long-term vision.

The post HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Book of Sobek

Hölle Games Releases Book of Sobek

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Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.

With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.

The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 and Odds88 Enters into Strategic Partnership with MINT

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Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.

MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.

Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.

By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.

Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.

“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”

Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.

“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”

Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”

The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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