Latest News
AZ Billions Unveils New Partnership with MIRACL
AZ Billions, the globe’s first new alphabet lottery, due for launch this coming June, has today revealed an exciting new partnership with the world’s only single-step multi-factor authentication, MIRACL.
According to AZ Billions,the global online lottery market is expected to grow by 14.9% in the next five years. One reason why AZ BIllions, the world’s first letter based lottery, is launching in June 2023. As an online first game, it is imperative that the user experience is as clean and friction-free as possible, and why selecting the smoothest multi-factor authentication was imperative.
MIRACL, is the fastest, single-step, passwordless multi-factor authentication (MFA) on the market. Unlike other multi-factor authenticators it only requires one step for the user to authenticate, thus play is seamless and any loss of revenue due to clunky login alternatives is entirely reduced. With a proven login success rate of 99.9%, it makes MIRACL an ideal solution for this innovative new lottery.
In the past 12 months MIRACL has made significant headway in iGaming. Its partnership with another lottery initiative, MyLottoHub in Nigeria transformed the success of the organisation.In fact thanks to innovations with MIRACL, MyLottoHub nearly doubled its conversion rate to over 75%, and began a sustained period of exponential growth. Over six months, MyLottoHub experienced 60% growth in month-on-month traffic. Registered users continue to grow by 35% a month. Underpinning this exceptional health is an industry-leading login success rate of 99.8%, entirely thanks to MIRACL. Expectations for another successful lottery partnership remain high with AZ Billions.
CEO at XHL, Craig Austin says, “Our whole team is thrilled to be partnering with MIRACL and being able to utilise MIRACL’s single-step sign in authentication. We decided it is imperative to utilise MIRACL’s technology to enable as smoother onboarding process by facilitating an efficient UI and customer journey, which we believe can only complement our bottom line.”
Michael Tanaka, CCO at MIRACL added, “AZ Billions is an innovative lottery about to launch on a global scale, and we are very pleased to be integrating our single-step authentication into their platform from the outset. Following the success achieved by MyLottoHub, we’re confident that MIRACL’s technology will help elevate AZ Billion’s user experience, maximising the impact and profit potential of this new alphabet based lottery – all whilst meeting even the toughest security standards set by lottery regulators such as Canada’s AGCO.”
MIRACL eliminates the need for outdated security practices such as passwords, SMS Texts, push notifications and key-cards. The use of true two-factor authentication coupled with the latest Zero Knowledge Proof (ZKP) patented technology means no personal data is stored or transmitted and there are no “honey-pots” of data exposed to attack, ensuring MIRACL Trust is completely GDPR friendly too. With a simple two second login via PIN or biometric, MIRACL customers see login success rates as high as 99.996%.
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asia-pacific
Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026
Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.
The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.
Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”
Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”
The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
data providers
DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content studios
155.io makes fintech debut with Coverd partnership
155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.
Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.
Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”
Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”
155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game
library, alongside Ducks.io and Snow Run.
The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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