Asia
ESFI onboards FITGMR Inc. for Training & Skill development of Indian Esports Athlete
The Esports Federation of India (ESFI) has partnered with FITGMR Inc., a renowned Esports technology and training firm, to create a top-notch player and coaching development initiative to foster healthy, high-performing, and sustainable growth within the Indian Esports industry.
The partnership, which is set to span multiple years, will see FITGMR working closely with ESFI teams providing in-game coaching and performance training. By utilizing cutting-edge technology, curriculum, and a comprehensive coach training program this partnership will empower India’s competitive players to train and develop the skills they need to play and perform at their best.
Additionally, FITGMR will also be providing comprehensive training to coaches throughout India, equipping them with the expertise and understanding required to guide players toward success.
“We are thrilled to announce our new partnership with FITGMR that will bring a wealth of resources to our players, helping them to take their game to the next level. ESFI is committed to providing the best possible environment for its athletes to excel in the world of competitive gaming and this partnership is a testament to our “Athlete-First” approach which will fuel the much-needed growth in the grind of our athletes. With prestigious tournaments such as the Asian Games, World Esports Championships, Global Esports Games coming up, FITGMR’s team of experienced coaches as well as their unique approach to training and development will help our athletes not only hone their skills to reach their full potential but also give them a competitive edge to excel on the international stage. We are excited for the positive impact this association will bring and are looking forward to commencing with it,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF)
Having partnered with the globally distinguished Esports organization Cloud9 as well as the International Esports Federation, FITGMR has a proven track record of training players to help them reach peak performance levels and build a foundation for long-term success. By partnering with ESFI, the company will aid the growth of the country’s gamers by not only developing healthy habits and mindsets but also providing the data, in-game coaching, and feedback that the players require.
“ESFI and FITGMR are both committed to delivering results and doing it the right way. Having the opportunity to create the proper infrastructure, with player physical and mental health incorporated from the outset, means players will thrive in their games while maintaining a balanced lifestyle. If Esports is to succeed in the long-term, developing an infrastructure like this is paramount. We were deeply impressed by ESFI’s unwavering dedication and commitment to nurturing Indian Esports talent. Collaborating with them is a great honor and privilege for us.” said Kristin Anderson, CEO and Co-Founder of FITGMR.
As per the recent ‘Windows of Opportunity’ report by FICCI-EY, The number of Esports players across all competitive level games in India increased from 600,000 in 2021 to 1 million in 2022, and the number is expected to reach 2.5 million in 2023.
The partnership between ESFI and FITGMR represents a significant step forward for Esports athletes’ well-being and highlights the importance of physical fitness and health in the Esports industry.
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Akshat Rathee
PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26

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NODWIN Gaming, a leader in new-age youth entertainment, gaming and esports, has announced the fourth edition of the PlayStation India Cup, featuring EA SPORTS FC 26, exclusively on PS5 console.
The tournament marks the return of India’s only official console esports tournament, and features daily online qualifiers, followed by an online playoffs. The top 8 players will progress to the grand finale, which will take place during Delhi Comic Con at NSIC Grounds, Okhla, New Delhi, from 5th December to 7th December 2025. Fans will witness the country’s top EA FC 26 players competing for a total prize pool of ₹4,00,000. With the rise of football fandom in India and the ever-growing EA SPORTS FC community, this year’s championship promises bigger competition and unmatched excitement.
The previous edition of the India Cup Finals at Delhi Comic Con 2024 also featured an immersive PlayStation gaming pavilion with hands-on demos and live commentary, which saw strong engagement from Comic Con attendees.
This year, in addition to the sizable prize pool, all finalists will receive official PlayStation merchandise, making the competition even more rewarding for players who make it to the big stage.
How to Register
Registrations for the PlayStation India Cup started on October 08, 2025. Players across India can participate in the daily online qualifiers through the following steps:
Step-by-Step Registration Process
Step 1: Boot up the PlayStation 5 and ensure it is connected to the internet.
Step 2: Navigate to the “Events” or “Tournaments” section on the PS5 dashboard.
Step 3: Look for the “PlayStation India Cup FC 26” (EA SPORTS FC 26) tournament listing.
Step 4: Select the tournament and follow the on-screen prompts to complete registration.
Step 5: Confirm participation and monitor notifications for match schedules or additional requirements.
The Daily Cups conclude on November 10, 2025. Players are encouraged to register early to secure their spot in the daily qualifiers.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “The console esports scene in India is a premium niche, and the PlayStation India Cup with EA FC captures that perfectly. Delhi Comic Con, where our journey began over a decade ago, provides the ideal stage, bringing together fans who love both pop culture and competitive gaming. Hosting the tournament in our 40,000 sq. ft. Gaming Arena adds to the festive spirit of Comic Con, where football fans can compete, cheer, and experience EA FC like never before. It’s a true celebration of Delhi’s vibrant fandom and the growing console esports community in India.”
The tournament will be amplified with influencer-led content, live streams and weekly updates, ensuring both players and fans remain engaged throughout the journey.
The post PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26 appeared first on European Gaming Industry News.
Asia
KONAMI Teams Up with Sunil Chhetri to Celebrate Diwali with Exclusive eFootball™ Content and National Tournament

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Konami Digital Entertainment B.V. (KONAMI) today announced a historic collaboration with Indian football legend Sunil Chhetri, bringing his exclusive player card and avatar to eFootball. Launched today, 9th October, the move is timed with the celebration of Diwali, marking a milestone moment for Indian fans. Adding to the celebrations, Konami also unveils the Diwali Cup, a national level eFootball
tournament with a ₹1 Lakh prize pool, allowing fans a chance to celebrate one of the country’s most festive seasons and also play as a national icon.
Registrations for the tournament are now open via the eFootball India Discord server, closing on 16th October Matches commence between October 16 to 30, with top performers and the winner able to secure an opportunity to meet celebrity guests such as Sunil Chhetri, KL Rahul, Nitish Kumar Reddy, Focused Indian and Ahan Shetty at the exclusive event in Mumbai this December. The Diwali Cup is designed to blend competition with festivity, giving fans a chance to celebrate the season on and off the virtual pitch.
To further embrace the spirit of Diwali, the brand will also introduce a special in-game ‘Diwali Campaign’ From themed jerseys and firework goal effects to celebratory profile banners, these exclusive design elements aim to bring an Indian cultural flavor into the game. Ensuring fans can experience both the festival and the beautiful game in a unique way. Additionally, fans can look forward to obtaining the Sunil Chhetri Starter Set on sale from November onwards.
Speaking about the launch, Junichi Taya, eFootball General Producer at KONAMI, said: “India has an incredible passion for football, and Sunil Chhetri stands as a true symbol of that spirit. We are honored to celebrate his career with this special in-game card. Additionally, as we look to build a stronger presence in the sub-continent, we are seeking to embrace localized activations, and this aligns with our vision perfectly. This collaboration reflects our long-term commitment to Indian fans as we look forward to seeing them celebrate both their hero and their festival inside eFootball
.”
With over two decades of international football, Sunil Chhetri’s arrival in eFootball marks a new chapter in honoring his legacy. For fans across India, the launch is aimed to be a celebration of national pride, passion, and the growing power of Indian football. As KONAMI pushes ahead to deliver meaningful, localized experiences across the subcontinent, the brand seeks to ensure Indian fans remain at the heart of eFootball
.
The post KONAMI Teams Up with Sunil Chhetri to Celebrate Diwali with Exclusive eFootball™ Content and National Tournament appeared first on European Gaming Industry News.
Asia
EU9 Expands Southeast Asia Presence with New Regional Partnerships in 2025

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EU9 online casino, one of Southeast Asia’s most trusted online gaming platforms, has announced an exciting expansion, solidifying its presence across Malaysia, Singapore, Thailand and Vietnam. By forging new regional partnerships, EU9 is poised to provide players with enhanced gaming experiences, while ensuring the platform remains the most trusted online casino in Malaysia and beyond.
As part of its expansion efforts, EU9 has partnered with some of the most reputable names in the gaming industry, including Pragmatic Play, Evolution Gaming and Microgaming. These partnerships will enable EU9 to offer an even broader range of high-quality casino games and slot titles, making it the premier destination for online gaming enthusiasts. The brand’s collaboration with local payment providers will also streamline regional payment options, ensuring seamless deposits and withdrawals for players across Southeast Asia.
“We are thrilled to bring even more exciting gaming options to our users in the region. This expansion is a significant step in our journey to provide players with not just games, but a comprehensive, secure, and enjoyable online gaming experience,” said a spokesperson for EU9.
Security has always been a cornerstone of EU9’s operations, and with the launch of its expanded services, the platform is introducing enhanced bank-grade encryption, multi-factor authentication and real-time fraud monitoring. These state-of-the-art features ensure that EU9 continues to be the most trusted online casino in Malaysia, offering players peace of mind that their data and financial transactions are protected.
The platform’s transparent operations, certified random number generators (RNGs), and clear payout reports underscore EU9’s dedication to fairness and integrity, setting the bar for competitors in the region.
Understanding the mobile-first nature of Southeast Asia, EU9’s expansion includes the optimisation of its platform for both Android and iOS users. The brand’s seamless mobile interface ensures that players can enjoy high-quality gaming experiences with minimal data consumption and quick load times. With 24/7 live chat support and localised payment systems, EU9 continues to focus on delivering a tailored experience for players across Southeast Asia.
“We’re committed to ensuring that our players enjoy uninterrupted gameplay on the go. Our new partnerships and mobile optimization will make it easier than ever for players to engage with EU9 wherever they are,” said the spokesperson.
The post EU9 Expands Southeast Asia Presence with New Regional Partnerships in 2025 appeared first on European Gaming Industry News.
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