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BetTech Ecosystem Report Offers Upbeat Assessment of Sports Betting and iGaming Industry, With Growth Continuing Across All Sectors
Spotlight Sports Group has launched the 2023 edition of ‘BetTech Ecosystem,’ a research guide revealing the major suppliers across the sports betting and iGaming industry.
Spotlight Sports Group (SSG), a global technology, content, and media company specializing in sports betting and fantasy sports, has today released its third edition of the sports betting industry ‘BetTech Ecosystem 2023’, a comprehensive report that provides the sports betting and iGaming industries with a deeper understanding of regulated betting markets globally.
The 2023 report takes a deep dive into current trends worldwide. The accompanying visual is broken down into six sections that comprise the key supplier areas of the sports betting and iGaming industries: Content, Platform Providers, Trading, E-Commerce, iGaming, and Data. The accompanying visual offers an overarching view of the key suppliers across the 42 subsections that make up the BetTech Ecosystem.
This comprehensive study was conducted internally by a team of Spotlight Sports Group researchers with the support of independent industry experts. The research focuses on the regulated European and North American markets.
The 2023 edition has expanded to include 375 companies, with 80 new entrants and a total growth of 17% YoY. The number of service providers in each segment is as follows:
Content: 149 (New providers added to the 2023 BetTech Ecosystem +9% YOY)
iGaming: 104 (+28% YOY)
Platform Provider: 64 (+36% YOY)
E-commerce: 64 (+31% YOY)
Trading: 43 (+34% YOY)
Data: 77 (+15% YOY)
New this year is an accompanying webinar hosted by SBC entitled BetTech Ecosystem: the State of Play in Sports Betting and iGaming Globally, to be presented on May 2nd. The panel will feature Spotlight Sports Group’s US Managing Director, Harry von Behr, Eric Frank, CEO of Odds On Compliance, Robin Chhabra, CEO Tekkorp Capital and Wayne Kimmel, Managing Partner, SeventySix Capital. Red Knot Communications’ co-founder Camilla Wright will moderate. The webinar can be accessed here.
Discussing the third edition of the BetTech Ecosystem Report, Spotlight Sports Group US Managing Director Harry von Behr said: “The BetTech Ecosystem Report has become an essential project not only for us at SSG but the industry as a whole. It is the only report of its kind that takes a deep look at the whole industry while also acknowledging the companies that help make the industry what it is. We’re proud of the praise the first two editions of the report received, and we look forward to sharing this year’s expanded version.”
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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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