Canada
Canadian Gaming Summit 2023 Announces ‘Sports Betting’ Conference Track
The 26th edition of the Canadian Gaming Summit, the country’s premier gaming and betting event, is swiftly approaching and alongside coveted speakers, panels and a lively exhibition floor, attendees will be given the opportunity to discuss the state of sports betting in the stimulating ‘Sports Betting’ conference track.
The ‘Sports Betting’ conference track will be taking place on Wednesday, June 14th, at the Metro Toronto Convention Centre, Toronto. Across the day attendees will have access to a variety of thought-provoking and informative panels on topics such as how operators’ relationship with regulatory bodies can ensure integrity in sports betting, the place of operator-led media organizations in the Canadian market and how operators can leverage content, creative and influencers to build brand equity.
Opening the conference track is the panel ‘Sports betting across Canada: navigating the patchwork of a provincial rollout’, which will analyze the impact of legalized single-event sports betting in Canada.
The panelists include Doug Hood (Project Director Gaming Modernization, AGCO), Bruce Caughill (Managing Director Canada, Rush Street Interactive) and Mike Maodus (Associate, Blake, Cassels & Graydon LLP). The panel will be moderated by Salim Adatia (Vice-President, Gaming Labs International) and will comment on the variety of models provinces can adopt, such as attracting third-party operators and optimizing current offerings.
The eagerly awaited panel ‘Partner and play: collaboration between Canadian teams, leagues and sportsbooks’, will study how open major sports leagues and teams are to collaborating with operators.
The panel will include expert analysis from Owen Welsh (Associate Vice-President Sports Betting, Gaming and Innovation, Canadian Football League), Andrew Stokes (Senior Director Global Partnership Group, Maple Leaf Sports Entertainment), Aubrey Levy (Senior Vice-President Content and Marketing, TheScore) and Kuljeet Sindhar (Associate Vice-President, International Gaming and Data Ventures, NBA). The panel will examine the successful partnerships already established between teams and sportsbooks, the potential regulatory roadblocks that they can present and sports leagues yet to be explored.
The final panel of the conference track is the ‘eSports betting in Canada: investing, reducing friction and opening up a new audience’, which will explore the potentially huge untapped source of fans and revenue that is the burgeoning world of eSports.
The panel will consist of industry experts Melanie Penner (Founder, Manitoba Esports Association), Alex Igelman (Chief Executive Officer, Esports Entertainment), Daniel Sanders (Director of Marketing, Luckbox) and Alex Kozachenko (Chief Product Officer, Data Be) and will be moderated by Ng Hai (Integrity Ambassador, ESIC). The panel will discuss the number of successful Canadian eSports teams and analyze the challenges of entering the currently unrecognized market, how companies can invest in eSports teams and how operators can reduce friction between the converging worlds.
Alongside the ‘Sports Betting’ track, attendees of the summit will have the opportunity to attend specialist-led panels from a further nine tracks including leaders, landscape, iGaming and many more across the three-day event.
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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