Canada

Canadian Gaming Summit 2023 Announces ‘Sports Betting’ Conference Track

Published

3 years ago

April 27, 2023

The 26th edition of the Canadian Gaming Summit, the country’s premier gaming and betting event, is swiftly approaching and alongside coveted speakers, panels and a lively exhibition floor, attendees will be given the opportunity to discuss the state of sports betting in the stimulating ‘Sports Betting’ conference track.

The ‘Sports Betting’ conference track will be taking place on Wednesday, June 14th, at the Metro Toronto Convention Centre, Toronto. Across the day attendees will have access to a variety of thought-provoking and informative panels on topics such as how operators’ relationship with regulatory bodies can ensure integrity in sports betting, the place of operator-led media organizations in the Canadian market and how operators can leverage content, creative and influencers to build brand equity.

Opening the conference track is the panel ‘Sports betting across Canada: navigating the patchwork of a provincial rollout’, which will analyze the impact of legalized single-event sports betting in Canada.

The panelists include Doug Hood (Project Director Gaming Modernization, AGCO), Bruce Caughill (Managing Director Canada, Rush Street Interactive) and Mike Maodus (Associate, Blake, Cassels & Graydon LLP). The panel will be moderated by Salim Adatia (Vice-President, Gaming Labs International) and will comment on the variety of models provinces can adopt, such as attracting third-party operators and optimizing current offerings.

The eagerly awaited panel ‘Partner and play: collaboration between Canadian teams, leagues and sportsbooks’, will study how open major sports leagues and teams are to collaborating with operators.

The panel will include expert analysis from Owen Welsh (Associate Vice-President Sports Betting, Gaming and Innovation, Canadian Football League), Andrew Stokes (Senior Director Global Partnership Group, Maple Leaf Sports Entertainment), Aubrey Levy (Senior Vice-President Content and Marketing, TheScore) and Kuljeet Sindhar (Associate Vice-President, International Gaming and Data Ventures, NBA). The panel will examine the successful partnerships already established between teams and sportsbooks, the potential regulatory roadblocks that they can present and sports leagues yet to be explored.

The final panel of the conference track is the ‘eSports betting in Canada: investing, reducing friction and opening up a new audience’, which will explore the potentially huge untapped source of fans and revenue that is the burgeoning world of eSports.

The panel will consist of industry experts Melanie Penner (Founder, Manitoba Esports Association), Alex Igelman (Chief Executive Officer, Esports Entertainment), Daniel Sanders (Director of Marketing, Luckbox) and Alex Kozachenko (Chief Product Officer, Data Be) and will be moderated by Ng Hai (Integrity Ambassador, ESIC). The panel will discuss the number of successful Canadian eSports teams and analyze the challenges of entering the currently unrecognized market, how companies can invest in eSports teams and how operators can reduce friction between the converging worlds.

Alongside the ‘Sports Betting’ track, attendees of the summit will have the opportunity to attend specialist-led panels from a further nine tracks including leaders, landscape, iGaming and many more across the three-day event.

Affiliate Succes

Media Troopers reports early lift in Alberta after market launch

Published

59 minutes ago

July 22, 2026

Wladimir P.

media-troopers-reports-early-lift-in-alberta-after-market-launch

Media Troopers says it is seeing early signs of increased engagement after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

The company said it supported marketing campaigns with six partner operators in the first week, and reported a rise in first-time registrations and depositors across its verticals. Media Troopers added that it is rolling out a phased launch strategy and is now onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its established presence in Ontario as a reference point for Alberta’s long-term potential. The company cited iGaming Ontario figures showing total wagers in Ontario peaked at $82.7 billion and total gaming revenue reached $2.9 billion in the 24-25 fiscal year, up 32% and 31% year-over-year, respectively.

“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.

The post Media Troopers reports early lift in Alberta after market launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

Media Troopers reports early traction in Alberta after regulated market launch

Published

60 minutes ago

July 22, 2026

GamingAmericas.com

media-troopers-reports-early-traction-in-alberta-after-regulated-market-launch

Media Troopers said it is seeing promising early performance after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

Alberta’s launch makes it Canada’s second competitive regulated market after Ontario, which opened in 2022. Media Troopers said Alberta’s framework creates a new opportunity for operators and suppliers targeting local players through regulated channels.

The company said it supported various marketing campaigns with six partner operators during the market’s first week, reporting increased engagement across verticals, including a rise in first-time registrations and depositors. Media Troopers added that it is taking a gradual approach to launching in the province and is in the process of onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its Ontario experience as a benchmark for Alberta’s potential. According to figures published by iGaming Ontario, total wagers in the province peaked at $82.7 billion while total gaming revenue totaled $2.9 billion for the 24-25 fiscal year, a rise of 32% and 31% year-over-year, respectively. “Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.

The post Media Troopers reports early traction in Alberta after regulated market launch appeared first on Americas iGaming & Sports Betting News.

Canada

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

Published

21 hours ago

July 21, 2026

Wladimir P.

tonybet-player-in-canada-claims-$20,000-cad-golden-world-cup-card-prize

Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.